Our Brand Promise

To be the ultimate SEO & web design company delivering page 1 rankings & incredible, unrivalled customer experience

The Digital Marketing Company that Cares

Do you need help with your online marketing, but don’t know who to turn to?

It is critical that you choose a reliable company that you can trust with your SEO, Web Design, or Google Ads.

Customer service is at the heart of our business – call our incredible team today.

Digital Marketing Canberra

SEO stands for Search Engine Optimisation and refers to the strategy of getting your webpage to show in the organic search results found underneath advertisements on platforms such as Google. These are organic results and rank based on the many factors determined by Google to ensure their phenomenal user experience. An example of such factors is user-friendliness, mobile optimisation, and the value supplied by the content within the webpage. In comparison, a traditional campaign refers to utilising advertising such as outbound email campaigns and print media.

As customers utilise search tools such as Google when they are ready to purchase, SEO has become a powerful sales conversion tool. Certainly, in comparison to traditional advertising strategies. This is primarily due to organic search results being presented when a customer is wanting to purchase. This is in comparison to other traditional strategies that attempt to promote purchase behaviour and generate brand awareness. SEO differs as it strives to present exactly what a customer is looking to make a purchase decision, rather than promoting such a decision.

An example of this would be an ice cream shop at the beach. Say a potential consumer is at the beach and searches for ice cream in Google, which displays your ice cream shop. They find out where your store is located and attend with the intent of making a purchase. In comparison, a potential customer receives an email from your ice cream shop, however, they are not actively looking for ice cream. Although they may think about the product, a purchase is not nearly as likely. This illustrates how people are looking for your goods or services, SEO is extremely powerful. Simply by being an option in Googles organic rankings, it generates action from paying customers when they are wanting to make a purchase. If you are looking for a Digital Marketing agency Canberra, contact Marketing Sweet.

Content comes in a variety of forms. You can use video, audios, blog posts, email, infographics, and courses, amongst others for Online Marketing Canberra. As you design the content for your digital marketing campaign, you need to ensure that your content is quality.

Why is this so?

You’ll gain client trust

As a business owner, you have to do everything you can to gain a client’s trust. One way to do that is by coming up with high-quality content that is a solution to what they are searching for. Besides this, prospects will view your business as an authority, especially if your content ends up ranking high on the search engine.

It attracts organic traffic to your site

SEO is a crucial part of any Digital Marketing Canberra campaign. The main reason you invest in this is to attract high-quality traffic that will end up converting. Hence, if you invest in content that helps you rank, the people looking for services like yours will locate you sooner than if you didn’t have any content.

It exposes your brand uniqueness

Every business is different. Although you might be offering a similar product to another business, one way to ensure that clients distinguish your products or services from the rest is by using content. You can also explain details about what you are offering in a unique way that highlights your brand which our Digital Marketing consultant Canberra will assist with.

Content enhances user experience

When visitors come to your website, content helps them navigate through your website. It also helps them know what decisions to make, primarily if your content provides reliable solutions for their problems. Website visitors will spend more time on your website or social media page if they find your content valuable which our Marketing company Canberra prioritises.

Google Search Console is a core tool for ensuring your SEO and Online Marketing Canberra strategies to set you up for success. If you want to make an impact online, Google Search Console will offer you valuable information needed about your website and those who are visiting it. Google Search Console provides tools created to help you understand firstly how Google sees your website as well as why it ranks you where you are.

There are three main reasons why we use Google Search Console for Digital Marketing Canberra work. Firstly is to identify, rectify and crawl any errors that could be holding your website back from showing up in search page results (SERPs) which ultimately impacts your performance. Next is to assess your link profile to view all of the sites that link to your website which will assist with refining your backlinking strategy. Lastly, to communicate specific data to Google. This is to ensure it can signify information to your audience correctly, for example, dates, locations and time.

To verify that you have control over your domain, we require our clients to add a TXT record to their Domain’s DNS. By linking your website to Google Search Console, we can then ensure that we are best optimising the campaign as your Digital Marketing agency Canberra. There are some essential differences between Google Analytics and Google Search Console. Google Analytics informs us of areas like website visitors, how they find you, time spent and where they come from geographically. Google Search Console on the other hand is the internal data from who is linking to you, errors with crawling, which keywords your website is ranking for in search engines and more. Google Search Console is just one of the software’s we use at Marketing Sweet as we set you up on a solid foundation.

Relevancy means precisely what it is for Digital Marketing Canberra – a score that helps measure the impact or appeal of a company’s message to the target audience. A lot of variables are considered to measure Relevancy.

For instance, when a person makes a search on Google using a particular keyword, and your website comes up, Google will track whether that person clicked on your website link or not. If the person did not click on the link, that means it was not relevant to their original search query. If more people ignore or neglect your ad link in search results, Google will make it less visible as it will have low Relevance for Online Marketing Canberra.

Marketing business in the online world is no easy task. This task becomes even more difficult if your Relevancy goes down. Moreover, with the increasing cost of digital marketing, low Relevancy can seriously damage a business financially.

Relevancy is essential when it comes to digital marketing on social media as a Marketing company Canberra. For example, Facebook measures the score for each ad which determines its relevance. The score is given on a scale of 1 to 10, and the more relevant an ad is, the higher score it gets. Reactions also play a role in determining Relevancy. The more positive reactions received on an ad lead to a higher score and vice versa.

Google has its own definition of Relevancy; however, the process is somewhat similar. Businesses that have generated paid ads triggered by a keyword are only successful in their digital marketing tactics if the ad is actually relevant to the keyword and the people typing it in their search bars. Our Digital Marketing consultant Canberra can provide relevant advice to you.

Google has also made its algorithms robust over the years to enhance user experience. As a result, it has become increasingly important for marketers to prioritise Relevancy.

Our SEO Scientist oversees each client’s campaign, planning the overall strategy unique to you and your business. For your SEO campaign, our SEO Scientist focuses on the management of resources; organising the scheduling of what needs to be done for the account in relation to both on-page and off-page SEO.

As a Digital Marketing agency Canberra, our SEO Scientist works closely with the Customer Satisfaction and Web Care Team who conduct the on-page SEO efforts which include content writing and building of SEO pages, meta description changes, alt text, mobile optimisation, internal links and schema markup. Our SEO Scientist then works with the technical side of the SEO campaign which is known as off-page which refers to areas such as backlinking and site audits.

Through research and development, our SEO Scientist also understands the Google Algorithm updates that roll out and strategising how to best implement them into our clients SEO campaigns. This is why we make consistent, systematic updates to your campaign on a month to month basis to ensure the website is always optimised for SEO success.

For PPC, our Digital Marketing consultant Canberra looks into the performance of the account, creating effective strategies to assist with driving conversions for our clients. With this, the Customer Satisfaction Team will add new and negative keywords to your campaign, changing the bidding strategy, altering ad copy, reviewing spend and more.

As the leading Marketing company Canberra, the Customer Satisfaction team meet with our SEO Scientist each morning to run through anything that was flagged during the previous day. This allows us to monitor performance and strategise a plan for clients for both SEO and PPC for campaigns that may need support. Here we also bring up any campaigns that may require additional attention for their campaign whether that means more content needs to be written or guest blogs need to be created to help boost rankings.

Its knowng We Care About Your Business

Our Values

To provide an outstanding experience, centered around reliability for all of our clients.

This starts by offering our strong industry knowledge, communication, collaboration, integrity & ongoing support. 

We are also committed to being creative, generous & providing an enjoyable experience.

Above all, we care about our clients.

Our Vision

Our Vision is to be the most effective marketing company and to create positivity & transform lives globally. This starts by inspiring, nurturing & cultivating a positive company culture, being client-centric, and supporting charities and the community.

We are committed to improving the way marketing services are offered & increasing the accessibility of these services to all businesses.

Our Mission

Our Mission is to revolutionise the way marketing services are delivered, by offering the highest level of customer service to make marketing decisions & implementation easy for business owners, both locally in Australia & across the globe.

WHAT DO YOU NEED HELP WITH?

NEW WEBSITE

UPDATE WEBSITE

SEO Marketing

PPC Marketing

Did You Know

We specialise in renovating
existing websites

We specialise in
renovating existing websites

From outdated to spectacular, it doesn’t matter how it’s built, let us see what we can do.

From outdated to spectacular, it doesn’t matter how it’s built, let us see what we can do.

Check Out Our
Awesome SEO Results

3 Reasons Why We Are The SEO Experts

Mind Blowing Reputation

We have 100’s of reviews because our
clients love our work.

No Lock-In Contracts

You can have confidence & peace of mind
with no fixed term contracts.

Outstanding Communication

We are big on communication &
keeping you in the loop.

Pay Per Click (PPC) campaigns with Incredible Results

3 Reasons Why We Are The pay per click (ppc) experts

Mind Blowing Reputation

We have 100’s of reviews because our clients love our work.

No Lock-In Contracts

You can have confidence & peace of mind with no fixed term contracts.

Outstanding Communication

We are big on communication & keeping you in the loop.

3 Reasons Why We Should Be Your
Canberra Digital Marketing Company

Help Establish Your
Marketing Strategy

A clear mindset on where you need to go, and how to get there, will increase your chance for success.

How To Find Your
Customers

We’ll show you how to build a group of motivated buyers on your marketing platforms.

Show You What Technology
To Use

From the advertising platforms to content creation tools & reporting, we’ll step you through it all.

Why Our Canberra Digital Marketing Company Could Be Perfect For You

Help choosing the right advertising platform that’s proven to grow sales

Personalised training from an industry expert on how to actually use advertising platforms like Google Ads, Facebook, Instagram, and LinkedIn

A mentor to guide you in the right direction and help create innovative marketing strategies tailored to your business & target market

Help in finding where your customers are hiding, waiting for you to sell to them

Help reducing advertising spend wastage in your marketing to increase your profit margin

Industry tips & hacks to elevate the effectiveness of their advertising ROI

How to turn data from hard-to-read numbers into a money-making tool

Wanting to lean on the experience an Australian business owner who took a business from $0 to $140m revenue

Our 4 Step Digital Marketing Canberra Process

Step 1: PRELIMINARY PLANNING

Understand Your Business

Understand what your marketing problems are, and how we can help fix them

Preliminary research into your industry, target market & competitors

Step 2: Proposal

Create a preliminary plan & submit your proposal

Step 3: PREPARATION

Analyse your target market & competitors in greater depth

Provide solutions to your existing marketing problems

Develop a strategy to present

Create a comprehensive presentation

Step 4: PRESENTATION

Present data in a collaborative consultation

Present marketing ideas and strategy

Q&A session, answering your marketing-related questions

Are You Ready For A Visit?

GET THE RIGHT ADVICE

Request A Free, No Obligation Quotation.

Use our MS Booking System to discuss your needs today. It’s as easy as A, B, C.

Booking System

A. We can come to you. We have
two cars on the road full time!

A. We can come to you. We have two cars on the road full time!

So it’s an understatement when we say
we’re committed to customer service.

So it’s an understatement when we say we’re committed to customer service.

B. You can visit us

Tell us what date & time works
& we’ll get back to you.

Tell us what date & time works
& we’ll get back to you.

We are a global company powered by

C. We can catch up on a video
conference using Zoom

Or we can catch up on a
video conference using Zoom

Did you know in the last 12 months, 90% of
our clients absolutely love video conferences.
It’s fast, convenience & socially safer.

Did you know in the last 12 months,
90% of our clients absolutely love video conferences. It’s fast, convenience & socially safer.

Technology has never made life so simple, convenient,
transparent & powerful.

Technology has never made life so simple,
convenient, transparent & powerful.

Yes, I’m ready to make a booking

Not Yet, I still need more info

The Brand Promise Effect

We Are Just In A Different League

Yes, we have decades of experience and a beautiful portfolio, but the thing that separates us is our drive, motivation and obsession to always be the best. That’s why you should piggy-back off us.

Our principles and core values are built around robust, sustainable strategies that always lean into the future. Therefore we, and our clients will never become obsolete.

We’re obsessed with being the best and giving you the best, year on year.

It’s not hard to work out if you’re ready to engage in our services.

So when you choose an SEO Adelaide Specialist or Web Designer Adelaide, choose wisely.

We know what we do, we know we do it well and we’re not afraid to say it.

OUR CASE STUDIES

The Evidence Is Clear… Our Brand Promise Works

We Have Over 300 Reviews On Google & Facebook Combined

Ready to be Contacted?

Leave your details below, and we will call you in under 30 minutes!

*Monday – Friday Between 9am to 5pm

The Proof Is Overwhelming

300 Reasons Why We Are The Right Choice For You

Simply Exceptional In Every Way

We Understand Your Business

We take the time to understand your business, research your industry & explain our process to you in detail.

We Create An In-Depth Plan

We invest in frontloading your project by obtaining so much information about you and your competitors, and creating a plan of attack before you even put pen to paper.

Collaboration Is Key

We assign you a dedicated Project Manager who will be by your side every step of the way.

We Create All The Content

We take care of your website copy for you, so it is guaranteed to appeal to your customers once they land on your website.

Our Success Speaks For Itself

We continue to work with over 1000 clients locally and across the globe – we have the track record to prove our reliability.

We’re Rated in the Top 1% of SEO & Web Design Companies

We’re direct, fully transparent and have a supportive and collaborative team culture.

Frequently Asked Questions

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We give back to the Community

We give back to the Community

Over the past 12 months we have donated over $50,000 worth of work.
Our company has supported 12 NGOs.

Over the past 12 months we have donated over $50,000 worth of work.
Our company has supported 13 NGOs.

Complementary Marketing Services

NEW WEBSITE

SEO Marketing

PPC Marketing

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