Why you need to use the right Lead Generation for your business

I’m guessing you have typed in Lead Generation into Google because you are seeking an innovative Marketing Company based in Adelaide that uses their initiative, is proactive, experienced and has the track record of delivering consistent results.

Does that sound about right?

Well, the search is over because you have found Marketing Sweet. We know how to out market our competitors and we can do the same for you! We offer everything in-house that you will need and specialise in helping small to medium sized businesses. Marketing Sweet is totally dedicated to helping clients grow sales.

Why us?

We are an incredible company driven on customer service, client satisfaction and outstanding results. Everything we say is evidence based and is backed up with tons of reviews on Google and Facebook, and heaps of video testimonials. Marketing Sweet is a company committed to small to medium sized businesses, offering high end service without the big price tag. We work on all areas online to grow sales including your Website, Landing pages, SEO, AdWords, Social Media, Photography and Videography because we believe it should all be integrated. Our key is having everything you need all under one roof, so it is completely seamless, offering more control and providing better measurable results, that’s the Marketing Sweet way.

Today lead generation play a crucial aspect in cultivating the potential lot of consumers for the product and services of all businesses. For digital marketing this is an immense concept, as you cannot grow an online business without it!

The ultimately goal for any online business today is to generate high-quality leads, who will then convert into desired customers. It is essential to appeal to consumers and lure the right traffic to your website, which will convert them to a future consumer.

For many businesses, this is not an easy process. However, there are 3 solutions that we will provide, which will help improve your chances of generating better quality leads and improve your business’s conversion rate through lead generation.

Lead Generation

Content Is King!

Content is seen to be one of the most important pieces of any lead generation plan that’s why ‘Content is king’. In this strategy, it is important to use content marketing, providing valuable pieces of content that will be effective and get across to your defined target audience.

Content marketing today costs 62% less than your traditional marketing, which generates three times as many leads! However for your plan to be effective, you need to identify and define who your target audience really are. Once this is discovered, you can use certain techniques such as engaging videos, images, informative reports, landing pages and blogs that will work in your favour.


Use a Distribution Strategy

For any business it can be wasteful to have a great website with useful content, but not use the right distribution strategy. As a business we want our target audience to discover our offerings and be prompted by our products and service. However, you need to have a plan on how you can get it in front of them.

Today Search Engine Marketing and Search Engine Optimization are reliable sources that can help advertise and get the right organic traffic to your website. These digital marketing techniques are a great source to generate high quality leads for your business, allowing individuals to find your content from the simple task of a Google search! It’s best to hire an expert in this field, who will know how to attract the right leads and provide the right advertising content to your target audience.

Lead Generation
Lead Generation

Do your Research and Track Your Performance Data!

As a digital marketing expert, my word of advice is that you always need to conduct research, and track your online performance. In terms of research, it is always important to keep updated with the latest market trends and know what elements need to be applied to your marketing strategy.

There are many tools such as Google analytics, which will help define whether your online strategy and website is working. This will identify the potential elements that may be hindering your website conversions and identify the changes, which will help boost your results.

Valuable content, research, data tracking and a strong distribution are critical factors in producing an effective lead generation strategy for your business. Use these tips and hints to help find the high quality leads that your business needs.

I would like to thank Kate Harrison who has provided a remarkable article and inspired my written piece. Find the link here:  https://www.forbes.com/sites/kateharrison/2017/07/24/4-tips-for-effective-and-affordable-lead-generation/#5511c81c7249

Search with our directory

The Lead Generation experts
you can

Marketing Advice, In Laymen's terms


Marketing Sweet, your team of marketing experts

Worked with over


Clients Nationally

Worked with more than



Experience of


Years in Sales & Marketing

Generated leads exceeding


for our Clients

3 Reasons Why we should be your Marketing Consultants


Help establish your marketing strategy

A clear mindset on where you need to go, and how to get there, will increase your chance for success.


How to find your customers

We'll show you how to build a group of motivated buyers on your marketing platforms.


Show you what technology to use

From the advertising platforms to content creation tools & reporting, we'll step you through it all.

Who A Marketing Consultancy is Perfect for

Help choosing the right advertising platform that's proven to grow sales

Personalised training from an industry expert on how to actually use advertising platforms like Google Ads, Facebook, Instagram, and LinkedIn

A mentor to guide you in the right direction and help create innovative marketing strategies tailored to your business & target market

Help in finding where your customers are hiding, waiting for you to sell to them

Help reducing advertising spend wastage in your marketing to increase your profit margin

Industry tips & hacks to elevate the effectiveness of their advertising ROI

How to turn data from hard-to-read numbers into a money-making tool

Wanting to lean on the experience an Australian business owner who took a business from $0 to $140m revenue

Our 5 Step Marketing Consultation Process


Understand your business

Understand what your marketing problems are, and how we can help fix them

Preliminary research into your industry, target market & competitors

Step 2: Proposal

Create a preliminary plan & submit your proposal


Analyse your target market & competitors in greater depth

Provide solutions to your existing marketing problems

Develop a strategy to present

Create a comprehensive presentation


Present data in a collaborative consultation

Present marketing ideas and strategy

Q&A session, answering your marketing-related


Campaign review after 1 month

Over the phone support

We Love Marketing

We got your attention. We can do the same for you.

Why Marketing Sweet?

We are a full-service digital agency, meaning we do it all in-house.
We are the marketing experts you can trust.

We are a customer service driven company

We have a honest & direct approach when providing advice.

We have an amazing team culture which is friendly, supportive & collaborative.

We offer advice based on research, evidence & experience

We take the time to understand your business.

We take the time to understand your industry & competitors.

We take our time to explain everything in detail.

We give back to the community

Over the past 12 months we have donated over $50,000 worth of work.

Our Company has supported 9 charities.

We have an undisputable track record

We have over 300 reviews on Google & Facebook & growing.

We have over 20 video testimonials for you to watch.

We are a local company working globally

Visit us at our North Adelaide office or meet us on video chat - we don’t mind.

We have 20+ friendly & Professional in-house staff & growing fast.

We continue to work with over 1000 businesses locally & across the globe.

Call us on

08 7477 7656


Request a call back

Brilliant Advice & Outstanding Customer Service

Complementary Services

We are a full-service digital agency with everything under one roof.


New Website

Is it time for a new website?


Update Website

Thinking about updating your website?


SEO Marketing

Want to be on Page 1 on Google with SEO?


Adwords Marketing

Want to be on Page 1 on Google?


Social Marketing

Need advice about social marketing?



Need a photographer to do a shoot?


Graphic Design

Thinking about graphic design?


Logo Design

Thinking about logo design?

Call Now Button