8 Benefits of Using WordPress

WordPress powers about one-third of the world’s websites and is among the trusted website builders and content management systems (CMS) you can download for free. However, WordPress has unique features that make it a popular content management system. WordPress comes with several plugins and themes for specialised functionality, and you can customise it to fit your needs.

WordPress competes against other content management systems like Wix, Squarespace, Joomla, and Magento. Although there are many competitors, none come close to WordPress’s market penetration. This CMS allows experienced users to work at the HTML and CSS levels. However, it also includes features for beginners, allowing them to create a website without any programming knowledge. Although you can build a website using WordPress, working with a local web designer company is recommended. This ensures that you get all the functions and personalisation you want.

This article will look at the benefits of using WordPress to see why it is the most popular CMS worldwide.

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Why WordPress is the right CMS for you to build your website on!

Best Plugins for WordPress

A WordPress plugin is a software that adds new functionality or extends existing functionality in your WordPress website. Plugins allow you to create virtually any website, from eCommerce to directory websites. There are over 60,000 WordPress plugins available to WordPress web designer agencies, however, it can be overwhelming for new users. So, we have shared our expert picks of the best WordPress plugins to use on your website.

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WP Forms
Every website has a contact form to allow users to contact you. WP Forms is a user-friendly contact form plugin for WordPress that will enable you to create email subscription forms, online order forms, payment forms, polls, and any other online form.

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Pretty Links
This is a link management plugin that allows you to manage affiliate links. The plugin also makes it easy to shorten your links and make them memorable for sharing.

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Grow
This is a social sharing WordPress plugin that allows you to insert buttons that will share your content to social media pages.

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Facebook Chat
This plugin allows users to integrate their Facebook messaging app onto their website so they can live chat with customers.

8 Benefits of Using WordPress

Here are the key benefits of using WordPress to create your business or personal website:

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1. WordPress is Free
WordPress is 100% free, meaning you will not have the guilt of using something you should be paying for. Downloading the software from WordPress.org will not cost you anything. However, you will need to host your WordPress website somewhere. You can either go for the self-hosted option or managed hosting. Self-hosted means that you take care of the hosting costs and maintenance responsibilities. Managed hosting means that you pay someone to care for your hosting and perform maintenance and security services.

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2. Flexible and Adaptable
WordPress was initially made for blogging websites. However, it has advanced and can support websites with other purposes. Users can use WordPress to run complex websites for large organisations and small businesses, and create blogs. The core WordPress package and a few plugins can support whatever requirements you have for your company. The numerous plugins and themes make WordPress adaptable to your needs.

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3. User-Friendly
You can install a WordPress website and have it running within minutes, even without any technical support. You only need a domain name and a hosting account. Managing a WordPress website is also straightforward since you can access all features from the Admin dashboard.

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4. Themes Offer Multiple Options
WordPress themes allow you to fine-tune your website’s appearance and functions. Most WordPress themes are available to a new website through the WordPress theme directory. However, you can always purchase more through design marketplaces and third-party designers. The best thing is that you can preview a theme live and install it at any time to change your website’s layout.

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5. WordPress Websites Rank High on the SERPS
WordPress websites rank high for their keywords since they are constantly updated. WordPress also uses many tools and plugins for content and SEO optimisation. Most WordPress websites are also mobile optimised, meaning you do not have to worry about how your website looks on different devices. Social media integration is also easier with WordPress websites. Although social media does not influence website ranking, the links you share across social media platforms can increase your visibility.

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6. Built-in Blogs
WordPress has many features that make it possible to publish content quickly. One of these is a built-in blog feature that you can access from any device and at any time. This feature allows users to add a blog to their website without creating one separately. So, you can use the blog feature for adding updates or announcements if your website is not related to blogging.

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7. Support From the WordPress Community
Since WordPress is free and open-source, it is supported by the WordPress loving community worldwide. This community is responsible for changing the source files and keeping WordPress updated and secure. The same community also engages in outreach to users, hosting WordPress camps, and supporting the growth of local WordPress user groups.

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8. Easy to Update
Most websites require calling your local web developer firm to work out an hourly rate before updating. The web designer can take a few days or weeks to get the job done. However, updating your WordPress website is a quick process. You can update your WordPress website by logging into it and clicking the update button. WordPress will also notify you when it needs updating. You can also update your plugins and themes within seconds.

How Can Marketing Sweet Help You?

Now you see why WordPress powers over one-third of all websites globally. The CMS makes the essential tools to create and run a website available to any user, even without programming or coding knowledge. WordPress is also ideal for any type of website, from eCommerce to small personal websites.

If you want to build a WordPress website, our WordPress web design company can help you create a functional website within your budget and timeframe. Our team will discuss your business needs and work with you to build a website that will improve your leads and sales. We can also help you with SEO and content optimisation to ensure that you compete at a global level.

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Call us today to discuss your WordPress needs and become visible in the online marketplace.

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