Search Engine users typically don’t venture past the first page of Google, this means you cannot afford to be on the second page or beyond. Users are typically time-poor when looking for content and prioritise efficiency when looking for answers to their searches. As Google is highly intelligent, they rely on the results and for the search engine to supply them with the most relevant content.

Google’s Algorithm is focused on user experience and most recently has moved to Artificial Intelligence. This assists its users in finding the answers, items, or services they are looking for. This creates an environment where users should never have to venture past page one and can rely heavily on the search engine. There are over 200 factors Google considers when ranking your website in its results. Some of those being, your core website vitals, mobile-friendliness, security of your website, and user-friendliness. Ensuring you consider these when creating and maintaining your website is a priority to ensure you’re not hindered considering your ranking on Google.

If you’d like to reach page one and you’re not sure how to, contact our digital marketing Perth experts. At Marketing Sweet we have created thousands of page one rankings for our clients. Through our rankings, we have created a significant number of conversions, leads, and sales. So, our digital marketing consultant Perth understand how powerful a page one ranking can be for your business. We use Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) to allow your business to reach the optimum position. Depending on your requirements, one type could be better suited than another. Our digital marketing consultant Perth can discuss this with you, highlighting the benefits for you and what is better suited to your industry and goals. Ensuring you’re partnered with an agency that can allow users to find you, results in the ultimate investment for your business.

Digital marketing Perth is a cost-effective way of reaching prospects using the internet. As you already know, there are millions of internet users daily; and according to stats, the numbers continue to increase daily. If you want to invest in digital marketing Perth, you need to understand that there are certain things that you need to do to ensure that your digital marketing strategy is effective.

Some of the things you need to do to achieve this include:

Investing in a good website

Primarily, a website is an essential platform for your online marketing Perth campaign. Through it, you’ll be able to tell people about your brand, what services and products you offer, and educate them on various topics within your industry or field.

If you’d like to ensure that visitors are happy to come to you when they need assistance, invest in a good-look website. The design should be top-notch. The content you post should also be quality and optimised to rank on the search engine. 

Understanding SEO

People rely on search engines such as Google and Yahoo to get information, reliable products, and services. Millions of users use these search engines daily; therefore, if you can use this to your advantage, you can attract more visitors to your website, which can increase the conversion rate.

The best way to succeed SEO-wise is by ensuring that you provide quality content and invest in a well-optimised site.

Pay-per-click

SEO helps you get organic traffic to your site. However, ranking on the search engine can take a bit of your time. If you’d like a quick way to rank, Google AdWords is an ideal alternative. You will pay to gain a top position on the search engine results page, which provides valuable traffic to your site.

Agency Analytics is an all-in-one platform used to report on the campaign performance of our clients. From SEO to PPC and Social, Agency Analytics supplies data all in one place, making it easy to use. It allows our digital marketing agency Perth to streamline the campaign of our clients to monitor performance within one built-in interface. Agency Analytics provides 24/7 updates on all of our clients’ campaigns, with a range of charts, tables and statistics to measure a variety of metrics. This provides insightful data in a format that is simple to understand.

It offers a great tool for SEO as it allows us to track the rankings of keywords within each client’s online marketing Perth campaigns where we can alter the details we want to see, for example, location and the linking URL. Not only is the data accurate, but it is updated daily. Another important part of our client’s digital strategies is site audits, and Agency Analytics allows us to identify common SEO issues to both optimise and increase your search rankings.

Agency Analytics plays a large role in our everyday tasks at the marketing company Perth, Marketing Sweet. Along with the site audits conducted every month by our Web Care Team, our Customer Satisfaction Team also uses Agency Analytics on a frequent basis. Firstly is to conduct weekly account checks for our SEO clients where we look at the ranking of keywords from an all-time and monthly perspective. This is to ensure everything is running smoothly or noting any issues that might be present which will be flagged with our marketing company Perth SEO Scientist to formulate the best solution. During our monthly reporting, we also use Agency Analytics to formulate a PDF document to report on the position changes for keyword rankings and the current month’s account high fliers from website traffic through to conversions.

Nowadays, every new or old business has invested in a website. Online presence has become the go to for most people out there so much that some companies have a virtual presence before any physical presence. The Internet has made it easier and a fairground for all market players.

A website adds credibility to a business as it is a source of legitimisation and trust. It increases the company’s visibility to prospective customers and helps to compete against the big players in the market. Moreover, a website allows local businesses to reach a much larger target audience.

Another benefit of having a website is that it allows you to build brand awareness and loyalty vital for success. As a result, every business, regardless of size, needs to have a website. It not only legitimises the business but also instils confidence in the audience. If you are running a business without a website, it will be seen as too new to trust or too small. This limits your ability to reach and persuade potential clients.

Traditionally, people drive to stores or ask for potential shops when looking for a product. Today if someone refers a company to another person, they look it up on Google. They do this to figure out if the business is credible and trustworthy. The first step towards credibility is your website. If you don’t have online marketing Perth, you just lost a potential client.

Similarly, if you have a website, but it is old and not optimised for SEO, Google AdWords and is challenging to navigate, it might come off as a scam. In each case, losing a potential client means the revenue will go to your competitors who have a fully optimised website.

Our digital marketing agency Perth has a Research Team that will provide you with a competitor analysis to assess what your competitors are doing concerning their website, SEO and PPC, allowing us to discover opportunities for your business. Our digital marketing consultant Perth will delve into competitor strategies using specific software that produces valuable data on your competitors as we monitor performance.

When it comes to your digital marketing strategy it is important that you prepare and plan the steps you are going to take and how you will get there. This is why investing time in the beginning process as it is necessary to build a solid foundation for your digital marketing campaign to flourish. Our digital marketing agency Perth Research Team will look into your industry to help us understand where you sit alongside your competitors, assessing what steps need to be followed to set your campaign up well from the start.

In terms of SEO, the goal is to gain an understanding of what is working for those in your market to adopt them, build and improve them to ultimately gain competitive advantage. Early on we will produce a strategy based on science. This is why we use software such as SEMRush to look into which keywords to target based on your competitors, your services and what people are directly searching for. If it is a website you are after, looking into the current trends, discovering your selling points and what you do better than your competitors will help us customise the site to the users. This is necessary because at the end of the day they are the ones making the decision to choose you over a competitor.

Our marketing company Perth understand that digital marketing might be new to you. This is why we will take the time to explain the process in-depth, sitting down with you to learn more about your business in order to provide a tailored solution.