10 Principles that Every Web Design Company Should Follow
Caity Lavelle | April 6, 2022
Due to the ever-changing nature of web design, there is a need for premier web design agencies to constantly come up with innovative ways to remain up to date with the latest trends and skills in the market. Reputable and successful web design companies always remain on top, and even if this can be attributed to their huge budgets, there is always something more than just the budget involved.
Their success is often credited to the fact that they employ fundamental principles of creating professional web designs with assurances of a better user experience than other web design companies. The web design industry should be seen like other creative disciplines and therefore has its rules and standards. Various elements of a website, such as content navigation and visuals, must work hand in hand for your design to gain a perfect balance. There are, however, hassles involved in creating an incredible website for a company.
What are the Advantages of a Responsive Web Design?
Since 2015 when Google announced the boost of search engines with mobile-friendly websites, responsive web design has become more popular. With the advancement of technology, most internet users have turned to their smartphones to browse for news and information, besides making calls and messaging. Therefore, for any web designer serious about offering the best to their audience, the first step is a responsive web design. Here are the advantages:
A broader audience attraction
This goes without saying that if your website is responsive, it will attract more audiences. The user is assured of being accommodated regardless of how big or small their screens are.
You can easily monitor analytics
Unlike a responsive website, non-responsive ones make you monitor both websites for analytics. With a responsive website, you can easily monitor all the analytics since they are from one source of information.
Maintenance is easier
If you have multiple websites for various devices, when a change comes up and you need to update the websites, you must do to all of them. This is unlike a responsive website where you only have to change the one.
Boost for SEO
For your business to be easily found, marketing is one of the crucial ways to gain traffic to your website. With Google’s insistence on improving results for mobile users, you can rest assured that a responsive website appears higher on the SERPs.
Improved conversion rates
Responsive websites provide the best user experience, which means that this is the best option for your web design needs. Due to its ability to reach large numbers, your sales are likely to increase because of more target audiences and the ease with which they navigate your website.
Guiding Principles in Web Design
The foundation must set the purpose of the website
To maximally support the goals of a website, the message and the calls to action of that website must be precise and appealing. Every web design expert must be able to set the site’s intent in a simple and easy-to-understand sentence by most internet users. When you have the purpose of the website, you should have a clear plan and guide to the website’s design. The critically important part before designing the website is to understand the audience, the information to be relayed, and how that information will reach them. Therefore, when you know the audience demographics and pain points, it is easier for your site to get direction. From designing the site, the broad intentions and the specifics of the marketing strategy to beat the competition must be clear.
Content that gives meaning
A quality website should be able to speak to its users in a language they can understand and be on point in that the users can quickly identify with them. Therefore, from the words used, phrases, and concepts, they must be talking to the audience clearly and easily. The action you want the audience to take must also be clear and relayed. Tools such as SEO should contain appealing keywords and phrases that ensure that the user does not get distracted from the message and should align with the website’s purpose from the start of the web design process. If you want the audience to enjoy navigating your website, the content relayed must be tailor-made to meet their needs.
Attracting visuals to keep the audience engaged
All the aspects of your web design must communicate something unique about your product or service. To give the eyes a breathing space, the design should provide attractive visuals in photos, illustrations, and graphics. If the first visual is impressive, it gives the audience the urge to navigate more. Elite web design companies with experienced web designers will choose visuals that add energy to the design regardless of the brand’s style. These visual should not just take up space.
Harmonised elements within the design
All features within the design should work together. If one component is non-conforming, something will be wrong when the user interacts with the website. Professional web designers understand that a good design makes things user-friendly, and they know how to fit different elements together. All the elements must be well-coordinated without losing the audience’s focus. Experienced web designers know how, where, and when to use a specific element and when to restrict them. As such, they can link all the elements from the font and colours, maintain the brand’s identity, and consistency.
Unified organisation
Web specialists know the importance of a logic hierarchy when designing a website. The content relayed must be well organised, logical, flowing, and should be in order. When the audience visits your site, the content should be a guiding factor. A conclusion with each element logically flowing and providing clarity about your product or service makes readers eager and they will anticipate what is likely to come next. The headers are also necessary for the rankings and help frame what the website intends to build and what must stand out.
Reasons to Hire The Marketing Sweet Team as Your Web Designer
Most people think that they can create their websites without the help of a professional due to the growth of web design software. The DIY might work well for those wanting personal sites different from professional or business websites. Your website is the online face of your business, and therefore how it looks, and how it flows is perceived in that light by the audience. The team at Marketing Sweet can help design and create your business website that will look and flow professionally for the ultimate boost to your business.
Furthermore, we can help you save time you would otherwise spend in selecting the suitable colour scheme for your website, visuals, and images, among other features. We do this for a living, and we have done it for many years, with an extensive portfolio of satisfied clients. You can make your business website as unique as possible, standing out from your competitors through a customised website offered by Marketing Sweet Professionals. When it comes to your business’ reputation, perception is everything. How your website is provided determines whether the audience will want to navigate further or look for an alternative site. You do not have to lose customers due to a poorly designed website. Choose the greatest web designer company for your project.