The main goal of every business owner’s website is to increase the number of conversions. These conversions can come in various forms; whether you’re a not-for-profit organisation wanting donations or mailing list subscriptions, or a plumber or sparky wanting more phone calls, the purpose of a website is to drive an action.

Your rate of conversion depends highly on your Web Design Sydney. We’re not just talking about pretty colours and pictures. You need to ask yourself: How does it respond on different screen sizes? Is it easy to navigate to different areas of the website? Does it take a long time to find and load the information that you’re looking for?

A study has shown that conversions fall by approximately 12% with every extra second your website takes to load. If your site is super slow in responding to user requests, it is almost guaranteed that they will leave (bounce) your website, and go to one of your competitors who can offer the same service, faster. With so many results available on Google and impatience at an all time high, website load speed is absolutely imperative when we talk about web design.

Around 40% of consumers will leave a page is it takes three or more seconds to load. 3 seconds! That’s what you’re working with.

One thing you must consider the kind of content on your website, and how it is going to effect the weight of your website. It is believed that around 80% of a website’s load time is allocated to downloading page elements, such as images. Understanding how to best optimise content is the best way of ensuring it doesn’t negatively impact load time. This will ensure that your website is still visually enticing, without frustrating users.

With so many factors contributing to a website load time, it is imperative that you engage with Web Design Companies Sydney like Marketing Sweet. We build incredible looking websites, while also prioritising your performance.

Google Search Console is a tool that assists with your Google search result rankings. Primarily, it assists us with maintaining, monitoring, and troubleshooting your website and SEO performance.  By using Google Search Console, we can influence Google to crawl your site, fix any indexing issues, identify when, how often, and where your website is ranking, show you which sites link to your website, and troubleshoot issues Google identifies. With this information, we can make more informed web design decisions for your business. Once your website is complete, our team will continue to use Google Search Console to monitor the performance which becomes invaluable if you decide to undertake an SEO Campaign.

Through using Google Search Console, our Website Designer Sydney can ensure that Google thoroughly ‘crawls’ or searches through your website to gather information. If we view Google as a librarian and websites as books, we can force Google, the librarian, to look read every page of every book in the library. This ensures that when you ask the librarian where to find information, they can direct you to the exact content that applies to your request. In aligning this to our Web Design Sydney strategy, we can design a website to satisfy Google and generate the best results.

The information found on Google Search Console can be used in conjunction with information found in other software such as Google Analytics, SEMRush, Mozbar, and if relevant for you, Google Ads. Google Search Console additionally assists our web developers in monitoring and resolving common issues such as errors in structured data and broken links. Google Search Console summarises a significant amount of data regarding your Search Engine rankings to demonstrate where you show up in Google search results. Through this data, we can identify where improvement can be implemented to your web design to make your website better optimised and increase conversions.

Yoast SEO is a powerful WordPress plugin that we utilise continuously throughout your campaign to ensure that the written SEO content on your website satisfies Google’s ranking processes and preferences. Yoast is continuously updated to align with Google’s Algorithm and therefore provides an accurate reading and analysis of your written copy to determine if it is structured efficiently to improve your rankings.

During the Marketing Sweet Web Design Sydney process, we develop every website with SEO at the forefront of our strategies. Given that the readability and usability are vital factors that determine how you rank on search engines, Yoast is an essential tool to utilise to ensure your website is effectively optimised for SEO. Through this platform, we are given the opportunity to assess both the technical aspect of your website in combination with your SEO written content to see how they perform together in the eyes of SEO.

From a technical standpoint, Yoast will analyse the readability of both the website page structure and the written content to provide a performance score as a basis of determining room for improvement. From there, our Web Designer Sydney can use these analytics provided to ensure that the written content and structure are not only useful for the audience but also satisfy the Search Engine ranking algorithms to improve your campaign.

In addition to this, we use Yoast to complete regular site audits to ensure that the load speed of your website and its overall optimisation, will not hinder your SEO campaign. To ensure the best success in SEO-based web design, our Web Designer Sydney will consider Yoast’s analysis throughout your build and will make recommendations for your website with SEO in mind. So, when you’re ready to transform your website with a Website Designer Sydney that enhances your positioning, get in touch with the leader of Web Design Companies Sydney that know how to get you on Page 1.

With the increased reliance and convenience of browsing on mobile devices, you must ensure that your website responds and adjusts to different screen sizes. You have probably visited a website yourself that is not properly optimised. The content doesn’t rearrange to fit your screen, it is near impossible to navigate, and it is so incredibly enticing to leave immediately and look elsewhere.

Studies show that nearly 60% of Google searches occur on a mobile device. So, it is pretty clear to understand the importance of getting it right through Website Design Sydney.

While some CMS platforms, such as WordPress, are naturally quite mobile responsive, they cannot be relied on completely. At Marketing Sweet, we dedicate a significant amount of time at the end of every project to ensure your website looks just as incredible on mobiles and tablets as it does on PCs. Our Web Designer Sydney must complete a stringent checklist, by carefully inspecting every page on multiple screen sizes, while making adjustments to page elements as they go.

We place such a great importance on mobile optimisation, that we encourage our clients to review their website on a mobile before signing off on their completed project.

Mobile responsive websites not only please potential customers, but Google’s algorithm as well. Website Design Sydney that is properly optimised for mobile devices will perform better in Google’s ranks. Google places so much importance on websites being responsive, that is has even designed a separate algorithm purely for mobile phones. Your website might traditionally rank well on desktops, but if it is not responsive, it may completely vanish from Page 1 on mobile search results.

With technology constantly evolving, it is imperative that you engage a Website Designer Sydney who understands the true importance of mobile optimisation.

Our Website Design Sydney service is designed to give you the most seamless, stress-free experience when building your new website. Every new website we create is custom designed and meticulously planned to deliver the ultimate platform for your business. As the SEO leader of Web Design Companies Sydney, we guarantee that you won’t be delivered a standardised website. We’re committed to delivering exceptional value to every client and 100% customer satisfaction.

We want to set your website up with the best opportunity to succeed, so we make sure to implement every design with Google’s algorithms at the forefront of our strategies. We promise that your new website will be fully equipped with everything that you need to generate sales and make you money. With an SEO compatible website, your business will be launched onto the internet with a guaranteed competitive advantage in the battle for Page 1 positioning.

As part of our service, you can also guarantee the most impeccable level of customer service within our industry. Throughout your project and beyond, you’ll have a dedicated Project Manager from our Customer Satisfaction Team with you along the way to provide you with the best advice and recommendations. Our Project Managers have an eye for design and exceptional communication skills to ensure that your project runs smoothly. We’ll always treat your website like our own and deliver a service and result that exceeds your expectatio­ns. Once we’ve finished your website, we don’t just stop there. We’ll help you with every element of the process from Web Hosting, domain purchase, developing your online presence and more. Our team take pride in delivering the ultimate experience for every client and by choosing us, you’re guaranteed not only an incredible product but incomparable service.