Question 1

Did You Know... Google dominates the search engine market, with 86.6% share.

Accepted Answer

Google is a huge part of the lives of internet users. What started as a small business is now the biggest search engine in the world. So, it should not surprise you to learn that Google has the largest share in the global search engine market share. Google’s closest rivals, Bing and Baidu, only manage a fraction of Google’s volume. Numbers show that nine out of ten people turn to Google when researching anything on the internet. Google’s dominance in the search engine market is so huge that online marketing agencies tailor their SEO Sydney strategies to help their websites rank well on Google’s search results.

With Google taking more than 80% of the search engine market share, your business must rank well in the Google search results. Since the inception of Google, its algorithm has undergone hundreds of changes to provide its users with the most relevant search results. Google also incorporates data from user’s browsing history and their location to provide personalised results. In other words, Google has mastered the art of providing its users with content that they want.

While there are a small percentage of people using Yahoo and Bing, it is essential to optimise your site specifically for Google. Further, most online searches are done on mobile devices, and Google accounts for about 94% of mobile searches. Google also sets the standards in the search engine market, meaning that optimising your website with Google will also improve your performance within other search engines.

Google’s dominance in the search engine market is extremely solid, and unlikely to waiver. Its algorithm accounts for multiple factors, including page quality, relevance, and the amount paid by advertisers. Google manages to remain at the top by updating its algorithm, experience, and morphing user behaviour. This creates a model that everyone wants to use in their SEO services Sydney.

Question 2

Can you see what my competitors are doing with their SEO?

Accepted Answer

Competitor data is one of the building blocks of creating a strong SEO campaign and ensuring long-term success. As a SEO company Sydney, we use software such as SEMRush and Moz, to analyse performance metrics and search data that contribute to your competitor’s SEO activity. At the beginning of your campaign, our SEO expert Sydney will conduct research into your key competitors and those ranking for your keywords to identify and isolate strategies used to generate the best results for your campaign. This includes looking at traffic and conversion data, search engine trends and domain authority scores. This research is an ongoing part of our SEO services Sydney as we consistently analyse and track industry movements and trends. With this information, we are able to understand what terms your competitors are ranking for and what impact this is having on their website traffic.

Some of the key metrics analysed and monitored during our competitor analysis research, and ongoing throughout your campaign, include:

Traffic Volume: Organic (SEO) and Paid (Pay-Per-Click) Search Traffic data will show the amount of visitors to a domain during a set period of time in relation to their marketing activity.
Keywords: Search terms generating traffic to the domain and related keywords that may provide insight or opportunities for your business are listed, which allows us to further understand which keywords are performing well for your industry.
Authority Score: This is the evaluation of a domain’s quality and trustworthiness in the eyes of the search engine. Domains with a high quality are more likely to be favoured when competing for a position on Page 1. As part of our SEO strategy, efforts to improve your quality score and subsequently your rankings are all part of your campaign.
Backlinks: The amount of backlinks (or ‘inbound’ or ‘incoming’ links) connected from your website to another to improve domain recognition. This coincides with improving your quality score.

Question 3

What is Agency Analytics and how do we use it for SEO?

Accepted Answer

Agency Analytics is a platform we use to track the performance of our client’s campaigns as SEO consultants Sydney. From assessing keyword rankings to website audits and backlinking analytics, Agency Analytics provides us with valuable information in regards to the progress of each SEO campaign. The keyword rankings show how our SEO Sydney efforts have progressed the positions of each keyword over time and are updated on a daily basis. This ensures that we always have up-to-date data to report on.

Google Analytics can be integrated with Agency Analytics. We use Google Analytics to track website traffic, conversion data and user behaviour. It breaks down metrics such as the percentage of users who entered your website through an SEO result versus Paid, Direct or Social Media. We can then analyse, of the traffic sources, which ones contributed to conversions.

Our SEO expert Sydney perform technical SEO site audits every month for each client which will flag any SEO bottlenecks, prioritising any issues that may be affecting the campaign. Based on the information produced by Agency Analytics and Google Analytics, we report to our clients every month to outline the progress of your SEO campaign. In the reports, we define how your keywords have performed since the beginning of your campaign to the time of reporting, as well as outlining the monthly account-high-fliers regarding website traffic and conversions. Conversions can be broken down based on what you wish to track in Google Analytics, such as phone calls and contact form submissions.

When connected to Google Search Console, Agency Analytics can present an analysis of the top-performing pages on your website, including an average ranking and click-through rate. Here, our SEO consultants Sydney can assess the highest-performing SEO pages that we have built for each keyword and the traffic that is coming through each purpose-built SEO page.

Question 4

What is the importance of business/ website credibility for SEO?

Accepted Answer

Credibility communicates to customers that you are a trustworthy business and you are worth engaging with. Without credibility, generating more leads, selling more products or driving more traffic to your website would be near impossible. It is a vital element in a business’s online marketing strategy and in many cases, it has a direct correlation with the success of the business.

SEO Sydney builds business credibility, with Google rewarding businesses with high rankings based on the quality of their website, and how well the content available is likely to serve paying customers. This is what makes SEO services Sydney such an effective long-term strategy. If Google believes your website is going to provide it’s users with the best and most relevant answers, it will reward you with Page 1 rankings. A higher ranking not only improves the visibility of your website, but its credibility in the eyes of your consumers.

If your website is not deemed trustworthy by Google, it may as well not exist. This means that people need to feel comfortable enough to take a chance on choosing you over your competitor. Most website visitors leave websites within 10-20 seconds of entering. Therefore, it is important to provide relevant, well thought out content on your website. This will not only satisfy Google’s algorithm, but will establish credibility and trust with your audience online.

Your website’s credibility can also be evaluated numerically through a scoring system known as Domain Authority (DA). This term refers to the strength of your domain name and the influence it has on your search engine ranking. The more you invest in working with an SEO company Sydney over time, the more this score will improve. The goal is not to have a score of 100, with most businesses sitting between 10-20. The aim is simply to have a score higher than that of your competitors.

Question 5

What does our Research Team do for SEO?

Accepted Answer

If you want to understand what an SEO company Sydney can do for your business, our experienced Research Team can assist you. Through conducting a detailed competitor analysis, we can assess competitor strategies to understand exactly where they are winning their business from. In other words, we can see how they are stealing your business, and reverse engineer it into a campaign for you in a bid to steal it back. Using specialist programs such as SEMRush, we can understand what is required to boost your presence in search rankings. We do this by learning how you are currently winning business (traffic) through Google, and what needs to be done to improve it.

Our SEO consultants Sydney take the time to understand your industry, research relevant keywords and look into your competitors to see what they are doing better. Thus, we discover what needs to be done for you to become the best! We assess the traffic that your competitor’s websites are receiving, and from what keywords this traffic is being generated. Once our Research Team produces a comprehensive list of keywords based on these factors, we collaborate with you to assess and refine this list to target through your SEO campaign.

The keywords we select have a variety of search volumes associated with them. Keywords that receive the most searches aren’t always the best ones to target due to their broad nature. Longer tailed keywords are generally associated with higher purchase intent. So, while it is definitely wise to target some high volume keywords to maximise visibility, there is a real science behind our keyword selection. This will be discussed in further detail with you upon scheduling a time to catch up.

Our SEO expert Sydney remain involved throughout your entire campaign. While they move into the background from a contact perspective, they keep their fingers on the pulse when it comes to new opportunities for growth in your industry.