Google is a huge part of the lives of internet users. What started as a small business is now the biggest search engine in the world. So, it should not surprise you to learn that Google has the largest share in the global search engine market share. Google’s closest rivals, Bing and Baidu, only manage a fraction of Google’s volume. Numbers show that nine out of ten people turn to Google when researching anything on the internet. Google’s dominance in the search engine market is so huge that online marketing agencies tailor their SEO Sydney strategies to help their websites rank well on Google’s search results.   

With Google taking more than 80% of the search engine market share, your business must rank well in the Google search results. Since the inception of Google, its algorithm has undergone hundreds of changes to provide its users with the most relevant search results. Google also incorporates data from user’s browsing history and their location to provide personalised results. In other words, Google has mastered the art of providing its users with content that they want.  

While there are a small percentage of people using Yahoo and Bing, it is essential to optimise your site specifically for Google. Further, most online searches are done on mobile devices, and Google accounts for about 94% of mobile searches. Google also sets the standards in the search engine market, meaning that optimising your website with Google will also improve your performance within other search engines. 

Google’s dominance in the search engine market is extremely solid, and unlikely to waiver. Its algorithm accounts for multiple factors, including page quality, relevance, and the amount paid by advertisers. Google manages to remain at the top by updating its algorithm, experience, and morphing user behaviour. This creates a model that everyone wants to use in their SEO services Sydney.   

• Traffic Volume: Organic (SEO) and Paid (Pay-Per-Click) Search Traffic data will show the amount of visitors to a domain during a set period of time in relation to their marketing activity.  
• Keywords: Search terms generating traffic to the domain and related keywords that may provide insight or opportunities for your business are listed, which allows us to further understand which keywords are performing well for your industry. 
• Authority Score: This is the evaluation of a domain’s quality and trustworthiness in the eyes of the search engine. Domains with a high quality are more likely to be favoured when competing for a position on Page 1. As part of our SEO strategy, efforts to improve your quality score and subsequently your rankings are all part of your campaign. 
• Backlinks: The amount of backlinks (or ‘inbound’ or ‘incoming’ links) connected from your website to another to improve domain recognition. This coincides with improving your quality score.  

Credibility communicates to customers that you are a trustworthy business and you are worth engaging with. Without credibility, generating more leads, selling more products or driving more traffic to your website would be near impossible. It is a vital element in a business’s online marketing strategy and in many cases, it has a direct correlation with the success of the business.  

SEO Sydney builds business credibility, with Google rewarding businesses with high rankings based on the quality of their website, and how well the content available is likely to serve paying customers. This is what makes SEO services Sydney such an effective long-term strategy. If Google believes your website is going to provide it’s users with the best and most relevant answers, it will reward you with Page 1 rankings. A higher ranking not only improves the visibility of your website, but its credibility in the eyes of your consumers.   

If your website is not deemed trustworthy by Google, it may as well not exist. This means that people need to feel comfortable enough to take a chance on choosing you over your competitor. Most website visitors leave websites within 10-20 seconds of entering. Therefore, it is important to provide relevant, well thought out content on your website. This will not only satisfy Google’s algorithm, but will establish credibility and trust with your audience online.   

Your website’s credibility can also be evaluated numerically through a scoring system known as Domain Authority (DA). This term refers to the strength of your domain name and the influence it has on your search engine ranking. The more you invest in working with an SEO company Sydney over time, the more this score will improve. The goal is not to have a score of 100, with most businesses sitting between 10-20. The aim is simply to have a score higher than that of your competitors. 

If you want to understand what an SEO company Sydney can do for your business, our experienced Research Team can assist you. Through conducting a detailed competitor analysis, we can assess competitor strategies to understand exactly where they are winning their business from. In other words, we can see how they are stealing your business, and reverse engineer it into a campaign for you in a bid to steal it back. Using specialist programs such as SEMRush, we can understand what is required to boost your presence in search rankings. We do this by learning how you are currently winning business (traffic) through Google, and what needs to be done to improve it.   

Our SEO consultants Sydney take the time to understand your industry, research relevant keywords and look into your competitors to see what they are doing better. Thus, we discover what needs to be done for you to become the best! We assess the traffic that your competitor’s websites are receiving, and from what keywords this traffic is being generated. Once our Research Team produces a comprehensive list of keywords based on these factors, we collaborate with you to assess and refine this list to target through your SEO campaign.  

The keywords we select have a variety of search volumes associated with them. Keywords that receive the most searches aren’t always the best ones to target due to their broad nature. Longer tailed keywords are generally associated with higher purchase intent. So, while it is definitely wise to target some high volume keywords to maximise visibility, there is a real science behind our keyword selection. This will be discussed in further detail with you upon scheduling a time to catch up.   

Our SEO expert Sydney remain involved throughout your entire campaign. While they move into the background from a contact perspective, they keep their fingers on the pulse when it comes to new opportunities for growth in your industry.