How to Choose the Best Web Design Company for You
Caity Lavelle | April 6, 2022
Your online business presence is now more critical than ever. Research shows that about 87% of customers begin their journey online. Do you want to miss out on this opportunity? Probably not.
If you decide to create a new website for your business or redesign an existing one, one of your foremost concerns would be hiring a top web design firm.
Working with the right web design company can elevate your website and business. However, finding the right one can be overwhelming due to the dozens of leading web designer companies on the market. There are many professionals among these companies, however, you will also find people who make poor quality websites. So, how do you make that call?
We have prepared some tips that will help you narrow down your search and ensure you have a reputable web design company by your side. The first step usually entails looking for the best web designer companies on Google. However, there are a few more things that you should know.
Web Design and Development Process
If you are thinking of creating a new website or redesigning an existing one, consider hiring an experienced web developer with reputable web design skills. Before doing this, you should also know some basics about web design to understand what you are talking about when looking for this professional. An inexperienced designer will create a website that does not produce any positive results for you and they will end up wasting your money. However, professional web designers will follow a process to ensure you get what you want. We have detailed below what is typically involved in the web design and development process;
Analysis
This phase involves gathering information about your business goals, competitors and target audience.
Planning
A plan includes defining the site map, structure, and the technologies the web designer will use.
Design
Your designer will focus on the wireframe models and the usability of the user interface. Only the greatest web design agencies will offer you rounds of changes to ensure your satisfaction with the project!
Content
This part involves choosing text, photos, and videos to include on your website. Your designer should also ensure that the content is optimised for users and search engines. Again, only premier web design companies will take care of the content for you in its entirety!
Development
This is where designers create the website using Hypertext Markup Language (HTML) and Cascading Style Sheet (CSS) with help from databases and other technologies.
Testing
The web designer will test all technical features, like coding scripts and compatibility with different browsers, and ensure that the website fulfils its purpose.
Deployment
After launching the website, your web design agency should monitor it and fix any deficiencies. You can also ask whether the agency will take care of future maintenance and updates.
Tips for Choosing the Best Web Design Company
Here are some tips for choosing the right web design company for your business:
Google Search
Searching for the first web design agencies you find on Google is always the best place to start. Google will display a list of companies, and you can check their portfolios and previous work. You will see the most popular web design agencies and the ones that employ the best practices. Google ranks the most accessible and optimised websites at the top of its results page, so it works out that a lot of the time, the first agencies you find will have the best reputation. You can rest assured that you are getting the best options. A Google search can also lead you to blog posts that compile prominent and well-known web design agencies.
Check Their Website
Once you have a list of potential agencies, you can visit their website to see their portfolio. You can also ask for recommendations from your friends who have used web design companies before. Visiting their website will give you a clear picture of what they do. You will see what appeals to your brand and whether you can hire them to create your website. A reputable web design company will be transparent in what they offer while proving their expertise in design, organisation, and easy-to-use online interface. Any company that does not excel at standing out may not work for you.
Reviews
The best way to know whether you are dealing with a reputable company is to check what previous customers say about their work. Reviews will give you a real insight into the quality of the agency’s services, professionalism, and commitment to helping you achieve your business goals. However, watch out for fake reviews or others that claim absolute perfection. Look for a company with both negative and positive reviews to see their strong and weak areas.
Check Their Blog Posts
These short-form articles will give you more information on the company and its current projects. The quality of content will also show how knowledgeable they are on specific topics. Blog posts will also help you evaluate their best practices. Check the text formatting, creativity, accessibility, and engagement of the content.
Can They Produce Value-Added Content?
An excellent web design company will create a well-rounded and unified customer experience for your website. The agency should include content types like animated graphics, infographics or explainer videos. These visual telling materials add something unique to the website while being informative.
Agency’s Culture
Should you choose a large firm or a boutique agency? Even though you want a quality website, how an agency works will determine whether you achieve your goals or not. Look for a web design company that shares your values. This is the company that can competently represent your brand. Whether to work with a large firm or a boutique company comes down to personal feel. Whatever choice you make, ensure that the agency can deliver first-class results.
Final Thoughts
As you can see, it’s not as challenging to choose a web design company as you may have thought . You can achieve your business goals by following these tips and asking the right questions. However, do not rush the process. Take your time to evaluate different companies to see which one appeals to your business. Remember that the company has to factor in several things when creating your website. So, proper research is essential. After all, it is your brand, and you deserve the best website possible. Do not be afraid to be picky and drop agencies if they do not fit your criteria.
At Marketing Sweet, we strive to understand your needs and goals before we even begin your project. We are friendly and we will establish a long-term working relationship with you. Our team encourages you to ask as many questions as possible until you are satisfied. Let us help you build a website that will take your business to the next level.