Local search results are an incredibly important consideration when it comes to SEO. When someone completes a Google search, it is Google’s job to provide them with the most useful results. For example, if you are on your mobile and type in ‘emergency plumber’, Google will use its local listings to show you the most useful results based on relevance, prominence and distance.

With 92% of people choosing a business on the first page of Google, it is vital for Google to only offer options that are literally within reach. If you’re located in Brisbane, you don’t want to be shown options for emergency plumbers in Cairns.

To help your business rank in the maps section or elsewhere on Google’s first page, you should be taking advantage of Google’s free platform, Google My Business (GMB). GMB allows businesses to display information about themselves. Through it, you can show things like:

• Location & address
• Opening hours
• Phone number & click-to-call link
• Email address
• Link to your website
• Company description
• Featured photos, and more!

One of the best things about GMB is its review platform and is one we recommend as one of the leading Web Design companies Brisbane. This is a fantastic place to drive satisfied customers of yours, as it essentially acts as a business referral. People trust people more than they trust businesses. So, by having your customers detail their experience with you, it successfully builds credibility before they even enter your website. Just check out our 160+ Google reviews to see how fantastic it is for us!

A lot of businesses utilise Google My Business, however do not edit and update it to ensure it is reaching its full potential. Speak with our friendly Web Designer Brisbane at Marketing Sweet today. We can build you an incredible website, and teach you everything you need to know about getting it in front of new, paying customers on Google.

SEMRush is a software that assists us to complete a range of SEO and Web Design Brisbane tasks, but largely it is used to analyse and grow visibility online. Through using this software, we can collect key data and develop strategies from your competitors, attain link building and additional keyword suggestions which assist with SEO, and identify critical issues which require attention through website audits. Most importantly if you are considering engaging with a Website Designer Brisbane, it allows us to conduct thorough competitor analysis. Through this software, we can see the tactics of your competitors, what they are targeting with their digital marketing strategy, and construct your strategy to implement this into your Website Design Brisbane.

SEMRush displays data such as organic traffic, paid search traffic, backlinks, and display advertising. The most important website data can be found through SEMRush’s Domain Overview dashboard. Through this tool, we can view global insights based on the URL. With this information, we can assess the strengths and weaknesses of your website and analyse the performance of your competitors to determine where we can improve our strategy to outperform the competition.

In addition to understanding the competition in your industry, SEMRush enables our team to attain insight into the traffic going to your website. This provides our team with essential information about who is viewing your website and where they are coming from. This includes showing us how many visits have occurred in a certain period of time, the amount of time your audiences spent on your site and statistics such as bounce rate. Our Website Designer Brisbane will use the analysis of your competitors and perhaps even your existing website to create a strategy for the design and the functionality of your new website. By doing this, you can rest assured that your website design will be created with your end customer in mind and will be competitive within your industry.

The most important part of any website is its content. This not only refers to the written words, but the graphics, icons, videos, and other elements that help to provide information and context about your business.

Creating high-quality content requires thorough research and planning. It is much more methodical than just writing about who you are, and what you do.

To do this, our Web Designer Brisbane needs to work out exactly what your potential customers are searching on Google to find you and your competitors, through keyword research. This will help to determine the most popular phrases that can be considered in the overall web design.

For businesses who have never engaged in SEO, we often find that the only search term they gain traffic from is their business name. This means that unless people already know you exist; you probably won’t be found and thus considered in a purchase.

As already mentioned, icons, imagery and other media also make up a website’s content. All of these elements should work hand in hand when it comes to illustrating why someone should choose your business, over one of your competitors.

From our very first conversation with our Web Design Brisbane clients, we will ask them what they believe sets them apart from the rest. These points of differences will become the basis for the message themes throughout the website. If you’re a plumber, I would assume that you can fix my leaking tap. However, what other value are you going to bring me, and how is that conveyed on your website?

Quality content provides a great way to build trust with your customers, ultimately leading to increased sales. By establishing yourself as an industry leader and authority through your content, your website visitors will be more confident when it comes to making a call, or completing a purchase.

Search engines are very particular when it comes to the content of your website. If you do not have enough quality content, you will not rank highly on search results. Contact Marketing Sweet to work with one of the top Web Design companies Brisbane.

Google is constantly working on fine-tuning its algorithm. As a result, every year, we see several major core algorithm updates, and hundreds of minor updates. Now, most of these changes might only have small implications in the grand scheme of things. However, if not closely monitored and understood, the performance of your website will suffer. 

Luckily for you, our SEO Scientist and Web Care Team constantly monitor Google’s algorithm, and change our Web Design Brisbane principles and processes accordingly.

Google is becoming increasingly advanced at understanding what it’s users want from the websites they visit. Algorithm updates exist to better the user experience. As a result, the way that our Web Designer Brisbane build our websites needs to be done with the end consumer in mind. By satisfying them, you ultimately satisfy Google.

Businesses were previously able to rank their websites using techniques such as keyword stuffing. This method may have outsmarted Google once, but today, it would have quite the opposite effect. Content is a vital part of any website design. While keywords are a crucial thing to consider as part of your build and ongoing strategy, they must be inserted organically in content that your end consumer – and thus Google – will find valuable.

As technology evolves, so does Google’s algorithm. Take mobile phones for instance. Once upon a time in the not so distant past, websites were viewed on computers, and computers only. Now, over half of our browsing occurs on a mobile device. This is a shift that Google recognised, and subsequently altered its algorithm, forcing websites to serve its users who not only browse on their PC’s, but their iPhones and tablets as well.

While these are just a couple of examples of major changes to Google’s algorithm, it is clear to see why keeping your finger on it’s pulse for Website Design Brisbane is essential. Fail to do so, and you get left behind.

Our brand promise is “To be the ultimate SEO & web design company delivering page 1 rankings & incredible, unrivalled customer experience”.

Customer service is everything to our team and Website Designer Brisbane at Marketing Sweet. Just one look at our Google reviews which will support this claim, with hundreds of happy web design clients mentioning our incredible communication and support. With so many web design companies in Brisbane, it is important that you choose one who you know will deliver on their promises. While we encourage client collaboration throughout the Website Design Brisbane process, you can have complete confidence in the team at Marketing Sweet to do all of the heavy lifting for you.

In addition to incredible customer service and being one of the leading Web Design companies Brisbane, we are also an SEO company first. This may come as a surprise; given we are so skilled in web design. However, we know that nailing SEO really is the key to successful web design. Before we start our web design process, we thoroughly investigate your competitors to see exactly what they are saying about themselves, and how. Whether you have had a website before, or this is completely new territory for you, it is imperative that we take a good look at those you are going to be up against. We look into their messaging, isolate elements of good design, and use software to see where they are getting their traffic from. That’s right – we can see exactly what people are typing in to Google to find them, to ensure our web design strategy for you is centred around turning website visitors into new, paying customers.

We are in the business of peace of mind. We stay up to date with industry news from Google’s ever-changing algorithm, and key web design trends, so you don’t have to! We love seeing our client’s businesses grow using SEO-driven web design techniques. You can’t be found on Google without a website, but likewise, no one will find your website without SEO. You can’t have one without the other, which is why we have become the ultimate SEO and web design company.