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Google Ads (AdWords) Campaigns that Convert
Google absolutely dominates the Search Engine Market.
How can you ensure your business is visible when a potential customer makes a search?
Speak to us today about Google Ads vs SEO. We use real data to recommend the best solution for your business.
Digital marketing strategies have taken over the marketing budgets of the business world ever since the online marketplace became popular. This includes investments in SEO via website optimisation, social media marketing and Google Adwords Perth. However, SEO still ends up taking up a bigger chunk of the marketing budget. This is because Search Engines generate 300% more traffic for websites than social media does. As a result of this, many businesses on a tight marketing budget prefer SEO marketing over social media marketing.
Let’s try to understand this behavior by analyzing the performance of SEO marketing and Google Ads Perth. Google being the biggest search engine around the globe, has allowed businesses to cover vast markets. Despite hiring a social media manager, some businesses still fail to reach a large part of the market because people prefer to do a Google search instead of looking on social media when they need a product or service.
The way to go for these consumers is to type in keywords in the Google search bar, showing relevant results. To rank high on these search results, businesses have to focus on SEO by optimising the website and using the right keywords. Google AdWords comes in handy in this case as businesses can directly invest in keywords most relevant to their products and services.
Another reason social media is not the main focus of marketing for businesses is the short life of content on the platform. A marketing campaign based on SEO can be reused for a long time with some optimizations and updates. However, social media algorithms don’t work in the same way as Google Ads Perth. As a result, it requires more investment and produces fewer results as compared to SEO marketing.
WordPress themes are the main building block of any website. This is because the themes dictate the first visual impression you have on a potential customer. With WordPress themes, it has become significantly convenient to have a nice visual appeal to the website. But how does this benefit Google AdWords Perth? Well, there is an indirect link between the two that can help businesses grow at an exponential pace.
Google Adwords is the platform where you bid on relevant keywords for your company. Once you have the right keywords in place, the next thing is to make an impression on the client once they reach the website. This is where WordPress themes come into play.
Users expect a smooth, efficient, and user-friendly experience when they land on any webpage. To top it all, great visuals and seal the deal for a conversion. However, most people fail to give users this smooth and seamless experience. But WordPress themes have some crucial benefits that make sure that the PPC Perth investment pays off by converting visitors.
It does so because of Fast Loading Speeds. WordPress themes are optimized to provide fast page loading speeds. The faster your page loads, the more likely it is for a visitor to convert. In most cases, if the page loading speed is low, users abandon the website. What’s the point of investing in Google AdWords if profile visits will not turn into conversions?
A fast website is key to the success of any online business. Consequently, for anyone who has invested in Google AdWords and a good WordPress theme, the combo can lead to high levels of business growth. The ability to make real-time changes is also an important benefit of WordPress themes. It allows businesses to always stay on top of new trends and market changes. Contact our expert PPC agency Perth at Marketing Sweet to discuss your SEO, Web Design, and PPC needs with our specialists today!
Website optimisation is vital for the success of any business. As long as the website shows up in search results, the chances of growth and success stay open. There are several SEO plugins out there that WordPress users can choose from. Yoast SEO plugin is one of them and is quite popular for the features it offers. Businesses use it to optimise all aspects of the website, and some even go as far as using extensions to stand out.
The reason for the popularity of Yoast stands to be the wide variety of automated features and how they come at no cost, at least most if not all. Yoast allows WordPress website owners to optimise everything, including the titles, meta descriptions, and getting the site verified. In this way, businesses can submit all information about the website to Google as it appears in the Google search sidebar.
Businesses who have been previously using other SEO plugins can import their data to Yoast SEO as well. It is a pretty user-friendly tool that allows your website to perform better in search engine results. A bit of aid with Google Adwords can take the performance to a whole other level. Yoast’s optimisation provides a new opportunity to make the most of the investment made on the keywords in PPC Perth.
As our Adwords consultant Perth team know, Google Ads is an incredible platform to bid for relevant keywords for the website. However, most people are not satisfied simply by bidding on the keywords. This is because a website requires more optimisation other than just getting the right keywords. Yoast provides the additional optimization to lead the business and the website to new levels of success and growth.
Before starting Google AdWords, it is important to consider your website’s usability. You must ensure that your website is user-friendly before you decide to invest in a paid search campaign.
There are many things to consider when it comes to website usability. It is essential to understand whether your website fulfils the search, by being able to satisfy the search query through it’s content. If a website does not satisfy the search query, it will record a high bounce rate. ‘Bounce rate’ is a term used to measure how many people exit your website after only viewing one page. A high bounce rate can be detrimental to a Google Ads Perth campaign, with clicks resulting in increased spend, and bounces reducing the rate of conversion.
Elements such as clear headings, calls to action and simple navigation help visitors find the information they are looking for. At Marketing Sweet, we are experts in web design. We know exactly what makes a website usable, and will happily walk you through yours to ensure that you get the best possible results through your Google Ads campaign.
The ever-increasing reliance on mobile devices for browsing has also changed the way we think about usability. Ensuring your website is optimised for all mainstream devices will help to ensure people remain engaged, and are thus more likely to convert. Failing to do so could, again, lead to increased bounce rates.
You must ensure that the landing pages you are directing traffic to contain high-quality content. If a landing page attached to one of your ads is not highly relevant to the search query, the user will choose to either a) navigate away from that page to a different one on your website; or b) leave your website altogether. If your website isn’t usable, then the latter will be the immediate response.
Before starting a Google Ads campaign, it is important to understand the experience users are going to have on your website. If it is not one that you would enjoy yourself, then it must be improved before investing your money into a PPC Perth campaign.
When you begin your Google Adwords Perth campaign with Marketing Sweet, we’ll pair you with a dedicated member of our Customer Satisfaction Team as your point of ongoing contact. Our Adwords consultant Perth are experienced in creating high-performance campaigns across a range of industries in Australia. Unlike other PPC agency Perth providers, our team value one on one communication with every client to develop a relationship throughout your campaign and beyond. We take pride in getting to know you and your business to deliver the best personalised strategies for your campaign. With full involvement in the maintenance and development of your Ads, you’ll have a direct source of knowledge and information ready to implement your needs on your behalf when necessary. Your contact from the Customer Satisfaction Team is always only a call or email away and ready to answer your every question. Each morning, our Adwords consultant Perth team meet with our SEO Scientist and members of our Research Team to provide you with ongoing support and recommendations to ensure your campaign succeeds to the highest level.
Inclusive of your campaign, each month your representative from the Customer Satisfaction Team will send you a detailed report outlining the key takeouts from your campaign for that period. Using information and data gathered through our tracking software, we’ll provide you with insight into your campaign’s current activity and our recommendations for the month ahead. This includes analysing and reporting data relating to your clicks, conversion rates and other performance indicator metrics specific to your campaign. As part of our process, your contact from the Customer Satisfaction Team will get in touch with you once you’ve received your report to go through the data in further detail to ensure that you’re confident with your results and understand exactly how your campaign is progressing. Unlike other providers of PPC agency Perth services, we are proud to develop a personal relationship with all of our clients and are committed to ensuring your campaign exceeds.
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Our 5 Step PPC Process
Step 1: Plan
Understand your business
Present competitor research
Present preliminary strategy
Present keyword list, search volumes & budget
Step 2: Proposal
Create a strategy & submit your proposal
Step 3: Implement
Setup account & marketing campaign
Create Ad content & extensions
Select target audience & locations
Step 4: Report
Generate report & analyse
Contact the client to discuss report
Adjust the strategy
Step 5: Communicate & Optimise
Continue communication with the client whenever required
Increase click through rate
Focus on the campaign for better conversion
We love Pay Per Click (PPC)
Select the right keywords to target the right type of audience to generate leads.
Understand your offering, build a campaign to communicate your message & deliver results fast.
Get your target audience to click on your Ads to convert to leads
Work collaboratively with you to ensure we achieve the best return on your investment.