The Best SEO Melbourne Has to Offer – Call Marketing Sweet

So We Managed to Get Your Attention in a Crowded Market, Surely That’s Impressive?

If you’re searching “SEO Melbourne” you found us on Page 1 and we can do the same for you. So why not speak to the experts in this field and book a Free No-Obligation 30 Minute Session discussing how you can maximise your Website Design allowing you to convert more of your website visitors into sales. Hopefully, you love this page as much as we do!

Using SEO Melbourne to grow your business

With hundreds of businesses in your field competing for the attention of the same target market, SEO Melbourne should be the first point of consideration after getting your new website built. Marketing Sweet is an SEO specialist company, and we undertake extensive research to propose a strategy that is tailored to you and your audience.

We keep up with changes in Google’s algorithms and do our research to create content that reflects your services and the background of your business well. Our SEO agency Melbourne will implement a number of different strategies to tackle your SEO from all angles, including both on-page and off-page work.

Our mission is to land you on page 1 of Google. This is the best way to build the credibility of your business and increase the organic traffic coming through! Haven’t heard of search engine optimisation? Keep reading to learn more about the SEO Melbourne process.

The process behind your SEO Melbourne strategy

We optimise your SEO Melbourne using a range of different methods. However, one of the most effective ways to increase your website rankings is via SEO articles. Our packages are tailored to meet your budget. Even though packages are customised, our process is consistent. Here’s a little insight:

  1. Our in-house experts will carry out keyword research to isolate the most popular search terms using advanced software. This will depend on the activity of your target audience. We also look at the performance of your competitors to see where their strengths and weaknesses lie.
  2. Our professional copywriters will write the SEO content using Google’s recommended writing techniques, including the selected keyword where appropriate. We also focus on link building by referencing other credible websites.
  3. These pages are built into your website, and crawled to get Google’s validation.
  4. Over time, your rankings will grow, and we’ll continue to refine and optimise the content to maintain your position!
SEO Melbourne
SEO Melbourne

At our SEO agency Melbourne, our specialists each have their own unique skill sets which combine to generate excellent results for your SEO Melbourne. Firstly, we have a team of research specialists who dedicate a huge amount of time and resources into working out where you sit among the competition. We look at the traffic coming through your website, how much traffic your competitors are receiving, and which keywords we should be striving to rank for based on the patterns of your target market.

Our highly trained copywriters will then produce high-quality content that effectively incorporates these keywords, while providing useful and relevant information to your audience. We build these pages into your website and undertake both on-page and off-page SEO work to help Google recognise you as a credible source.

Your allocated Client Relationship Representative will continually optimise your SEO Melbourne campaign in response to changes in Google’s algorithm. We’ll provide you with monthly progress reports, and update you on the work we’ve done to drive your results.

What to Expect from Marketing Sweet

We work collaboratively on all projects in-house, which is what makes us the best at what we do. Our large and ever-growing portfolio boasts an array of clients from many industries. We are seriously excited about getting results and have a strong focus on maximising sales with your marketing budget.

Our commitment is to help businesses Dream, Plan and Grow.

Contact us today.

Our Brand Promise

To be the ultimate SEO & web design company delivering page 1 rankings & incredible, unrivalled customer experience

We are the page 1 people

There are 649 companies nationally who provide Search Engine Optimisation (SEO) services. 

3 of those are considered Masters in SEO.

We’re one of them.

SEO Melbourne

Search Engines and Social Media are two of the main traffic sources for websites. While the goal of both is the same, the rate of success between them is worlds apart. Not every business has the resources to focus on both channels, with business owners always left wondering which one is the best. The short answer: search engines generate 300% more traffic for websites than social media does. 

SEO Melbourne targets customers based on what they search for on Google. They make a search based on what they want or needand rely on Google to provide them with the best possible answers in the form of results. Google will reward businesses whose websites contain information relevant to the consumer’s searchAs a business, you need to know what your customers are searching to find you, and more importantly, what they are searching to find your competitors. This will ultimately guide our SEO consultants Melbourne strategy, by ensuring you are targeting search terms with high volume and purchase intent.  

The right SEO services Melbourne lead to high-ranking campaigns that can ultimately increase your website visibility, thus traffic and conversions. Our SEO expert Melbourne will get your SEO right, allowing you to successfully drive a passive search traffic source.  

Think about your own habits as a consumer. If you needed an emergency plumber, you wouldn’t turn to Facebook to search for one. If you needed legal representation, you wouldn’t wait for a sponsored ad to hit your social media before making a call. We rely on Google for our purchasing habits more than we realise. That’s what makes SEO such an imperative practice for all businesses wishing to generate more business through their website.  

With all of this in mind, like with emergency plumbing situations, you should leave SEO to the professionals at Marketing Sweet 

While the success of SEO services Melbourne depends on so many factors, one of the most important ones is content. Content comes in a variety of forms. It can be in the form of images, text, video, audio, or even presentations. Whatever content form you decide to use for SEO, your primary goal is to ensure that you inform, engage, and solicit an emotion. 

To achieve success in SEO Melbourne, you’ll need to understand what readers want to understand/learn first when searching for a particular topic. Once you know what answers they are looking for, it’s up to you to optimise your content to fit those needs. That way, you’ll attract organic traffic and eventually lead to your content ranking on search engines. Remember that high-quality content is trustworthy to potential customers, as well as the search engine.

Good quality content should highlight the key selling points of your business. It will enable you to describe what your business is about, and ultimately why a customer should spend their money with you opposed to one of your competitors. Providing potential customers with content that is tailored by our SEO expert Melbourne, we will ensure that their key queries are answered based on what they type into Google. Through performing thorough keyword research, we can isolate the words that people are typing in to find your websites, and your competitors. Thus, giving us a much more informed strategy when it comes to writing content to satisfy the needs of your customers.

If you have quality content on your website, there’s a much higher chance of people spending more time on it. Quality content will entice them to either learn more about your business through visiting more pages. However, if you sell yourself well enough on the first page they land on, they may not need to look any further! You have just 6-9 seconds to make an impression on your customers, so it is crucial that you make it count using quality content with a reputable SEO company Melbourne.

Google Search Console is software that we use for several areas of our SEO services Melbourne. It is a free service offered by Google which helps us to maintain, monitor and troubleshoot your website’s presence in Google’s search results. The page building process is an important part of our SEO campaign for our clients. Once the pages first go live, we use Google Search Console to ‘crawl’ the pages, which essentially notifies Google that they exist to speed up the process. We use it for our technical work, site audits and site fixes, allowing us to understand and improve how Google sees your website.  Google Search Console can assist with a range of areas including fixing indexing problems, viewing traffic data, receiving alerts and troubleshooting issues, just to name a few. As SEO consultants Melbourne, Google Search Console allows us to monitor website traffic, optimise our client’s rankings and make educated decisions regarding your website’s search results.  A sitemap can also improve your website’s crawlability, and although it isn’t necessary to rank in Google search results, your website must be correctly organised in a logical order. There are, however several reasons why a sitemap will improve your website’s crawlability. Firstly, if it is a large website, this will make it easier for Google to miss any potential changes. If the website has few inbound links from other pages this can also make it difficult to crawl, especially if they are a newer website. Quality website content is becoming increasingly favourable by Google and therefore it can also assist with ranking your website higher in search results. 

SEO Melbourne and website usability work hand in hand. They both have the same goal, which is to increase user traffic and engagement on your website. The importance of a positive user experience cannot be stressed enough. When looking at the website from a behaviour standpoint, user experience can be measured by the length of time someone stays on your site, and how inclined they are to venture beyond the page they landed on  

A good user experience results in increased conversion rates. However, in order for someone to have a good experience on your website, they must first be able to find you. Hence, website visibility through SEO is just as important as website usability.  

When you think of a website that is ‘usable’, you probably think of one that is easy to navigate around. All too often we see websites with ‘wormhole’ navigations, where you have you make 10 clicks to arrive at the final destination. Improving your website’s navigation will ensure your paying customers stay on your website for longer once they arrive. It will also assist Google in understanding the focusses of your website’s pages, allowing it to read and index content more effectively.  

Another key consideration in website usability is making the website fast. A slow load time will ultimately lead to people exiting the website as quickly as they entered, or at the very least, ‘bouncing’ after only viewing one page. Website load time is just as important for your paying customers as it is for Google.  

Bounce rate refers to the rate at which users leave your website without interacting with it. If this percentage is high, it means there is room for improvement on your website. A low bounce rate implies that your website is performing well in relation to usability, which sets a positive foundation for your SEO campaign.  

Like SEO, the effects of good user experience are also long-term, as they will keep the user coming back. This is because they view you as a reliable source with the ability to provide them with what they need. It is important to understand that driving people to your website through an SEO company Melbourne is one thing, but keeping them on your website and converting them into a paying customer is another.  

When constructing a new SEO campaign, our team work collaboratively to ensure we can produce quality results as a leading SEO company Melbourne. From the initial research process through to ongoing management and monthly work, we work hard to ensure we are continually seeing progress and providing the ultimate level of customer service.

The initial stages begin with our SEO expert Melbourne, where they invest significant time in deep-diving your competitors. For this, they use a platform called SEMRush, which is an all-in-one tool that showcases how your business’ online visibility can be improved, while simultaneously discovering what keywords are driving traffic (and thus $) to your competitors.

Our SEO consultants Melbourne will then sit down with you, the business owner, to refine the list of keywords based on what you most want to target through your SEO campaign. This is followed by a phone call with a member of our Customer Satisfaction Team. The purpose of this call is to find out more about you and your business to ensure that the content we create as part of the page building stage is completely unique to Google, and valuable for the end reader.

Our team of incredible Copywriters will then craft SEO friendly content, with the aim of pleasing the end reader, as well as Google’s algorithm. As this content ultimately serves two purposes, it requires a very specific skillset and expertise to ensure the desired outcome is achieved. The content will be curated around the list of keywords approved by you, following careful selection by our Research Team.

Once the pages are written, our Web Care Team graphically design and build the dedicated pages on your website, while incorporating existing elements such as reviews, images and service tiles. Each month, our team also conducts monthly site audits to ensure your website is running efficiently.

On an ongoing basis, you will have regular contact with our Customer Satisfaction Team who sit directly alongside our SEO Scientist. Meetings are held every single morning – without fail – to discuss campaigns that are killing it, flag those that may require additional resources, and strategise around Google algorithm updates.

Check Out Our Awesome
SEO Melbourne Results

3 Reasons Why We Are The SEO Melbourne Experts

Mind Blowing Reputation

We have 100’s of reviews because our
clients love our work.

No Lock-In Contracts

You can have confidence & peace of mind
with no fixed term contracts.

Outstanding Communication

We are big on communication &
keeping you in the loop.

Our 5 Step SEO Process

Step 1: Plan

Understand Your Business

Present competitor research

Present preliminary strategy

Present keyword list & search volumes

Step 2: Proposal

Create a strategy & submit your proposal

Step 3: Implement

Finalise strategy

Optimise backend

Build pages, create content, add images & crawl

Step 4: Report

Generate report & analyse

Contact the create to discuss report

Adjust the strategy

Step 5: Communicate & Optimise

Continue communication with the client whenever required

Focus on growing positions & rankings

Focus on increasing traffic volume

Such Awesome SEO

Optimised Back End

We talk Google what the page is about through the backend

Graphic Design

We build a page with the perfect structure that Google loves

Content Focused On Your Keyword

We actually professionally write your content

Mobile Responsive

We ensure your website is mobile friendly and works on all devices

Call to Actions

We focus on making it clear how to contact your business

Optimised Front End

We ensure the front end has all the right keywords in the right places

Are You Ready For A Visit?

GET THE RIGHT ADVICE

Request A Free, No Obligation Quotation.

Use our MS Booking System to discuss your needs today. It’s as easy as A, B, C.

MS Booking System

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A. We can come to you. We have
two cars on the road full time!

A. We can come to you. We have two cars on the road full time!

So it’s an understatement when we say
we’re committed to customer service.

So it’s an understatement when we say we’re committed to customer service.

B. You can visit us

Tell us what date & time works
& we’ll get back to you.

Tell us what date & time works
& we’ll get back to you.

We are a global company powered by

C. We can catch up on a video
conference using Zoom

Or we can catch up on a
video conference using Zoom

Did you know in the last 12 months, 90% of
our clients absolutely love video conferences.
It’s fast, convenience & socially safer.

Did you know in the last 12 months,
90% of our clients absolutely love video conferences. It’s fast, convenience & socially safer.

Technology has never made life so simple, convenient,
transparent & powerful.

Technology has never made life so simple,
convenient, transparent & powerful.

Yes, I’m ready to make a booking

Not Yet, I still need more info

The Brand Promise Effect

We Are Just In A Different League

Yes, we have decades of experience and a beautiful portfolio, but the thing that separates us is our drive, motivation and obsession to always be the best. That’s why you should piggy-back off us.

Our principles and core values are built around robust, sustainable strategies that always lean into the future. Therefore we, and our clients will never become obsolete.

We’re obsessed with being the best and giving you the best, year on year.

It’s not hard to work out if you’re ready to engage in our services.

So when you choose an SEO Specialist or Web Designer, choose wisely.

We know what we do, we know we do it well and we’re not afraid to say it.

OUR CASE STUDIES

The Evidence Is Clear… Our Brand Promise Works

We Have Over 300 Reviews On Google & Facebook Combined

Ready to be Contacted?

Leave your details below, and we will call you in under 30 minutes!

*Monday – Friday Between 9am to 5pm

The Proof Is Overwhelming

300 Reasons Why We Are The Right Choice For You

Simply Exceptional In Every Way

We Understand Your Business

We take the time to understand your business, research your industry & explain our process to you in detail.

We Create An In-Depth Plan

We invest in frontloading your project by obtaining so much information about you and your competitors, and creating a plan of attack before you even put pen to paper.

Collaboration Is Key

We assign you a dedicated Project Manager who will be by your side every step of the way.

We Create All Of Your SEO Copy

We take care of your SEO copy for you, so it is guaranteed to appeal to your customers once they land on your website.

Our Success Speaks For Itself

We continue to work with over 1000 clients locally and across the globe – we have the track record to prove our reliability.

We’re Rated in the Top 1% of SEO & Web Design Companies

We’re direct, fully transparent and have a supportive and collaborative team culture.

Frequently Asked Questions

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We give back to the Community

We give back to the Community

Over the past 12 months we have donated over $50,000 worth of work.
Our company has supported 12 NGOs.

Over the past 12 months we have donated over $50,000 worth of work.
Our company has supported 13 NGOs.

WHAT DO YOU NEED HELP WITH?

NEW WEBSITE

UPDATE WEBSITE

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