Why Marketing Sweet
Located in Adelaide… Operating Worldwide!
Our Mission is to make marketing decisions & implementation easy for business owners both locally in Australia & across the globe.
Our Vision is to create positivity & transform lives globally. This starts by inspiring, nurturing & cultivating a positive company culture, being client centric, supporting charities & the community.
We are committed to improving the way marketing services are offered & accessibility to all businesses.
Our Vision are to provide an outstanding experience, centred around reliability for all of our clients.
This starts by offering our strong; industry knowledge, communication, collaboration, integrity and on-going support.
Whilst also being; creative, generous & providing an enjoyable experience.
The Brand Promise Effect
We Are Just In A Different League
Yes, we have decades of experience and a beautiful portfolio, but the thing that separates us is our drive, motivation and obsession to always be the best. That’s why you should piggy-back off us.
Our principles and core values are built around robust, sustainable strategies that always lean into the future. Therefore we, and our clients will never become obsolete.
We’re obsessed with being the best and giving you the best, year on year.
When you don’t know where you want to go, how do you get there? It’s hard to get there when you don’t know where you are.
Marketing Sweet will assist you to grow your business by firstly helping you to understand your current position, and then creating & implementing your strategy.
Marketing Sweet was created to deliver the most reliable advice and best customer service in the marketing industry. The journey started in 2003 after our Founder, Corie Dawson, started his business consultancy. By 2013 Corie had over a decade of experience working with hundreds of business owners across Australia. During this time, it became apparent that the sales and marketing process of running a business was shifting dramatically.
Did you know
Sales people have significantly less influence today than in the 90’s. It comes down to the shift in the information gathering process. Most consumers do their research online and have formed an opinion about their purchase. The sales person’s role is to negotiate and facilitate the transaction.
We help businesses get found on Google – people can’t buy what they can’t find.
You Know More Than You Think
It is important to know that digital assets will influence your sales, whether this be positive or negative. For example, your website is one of the most important touch points for any business. If your website was a person who was destroying customer relationships, and you were losing sales because of it, would you want to know more and fix the problem? Your website is the difference between someone contacting or not contacting your business.
Some Basic Principles That Work
Corie states; “There is no hard and fast rules in business, but what I can tell you is common sense goes a long way and often businesses forget the basics”. Below are three simple principles;
- Ensuring a healthy supply of leads
- Maintaining a robust sales process
- Delivering on what was sold to the client
These principles need to be reviewed and amended constantly as lead sources, sales processes and service delivery expectations are evolving constantly. If you choose to cease evolving, you choose to fall behind.
The Shift In Consumer Buying
Business has certainly changed over the last decade. Marketing a business has become more confusing and difficult because purchasing habits have changed and technology continues to advance.
Consumer’s eyeballs have shifted away from traditional methods, and moved towards platforms such as; Google, Facebook and YouTube, just to name a few. Massive adoption of technology, like tablets and smart phones, have also changed the way we search for information. In addition, the demand on how quickly we expect to have access to high quality information has shortened.
Your sales and marketing strategy must take this into consideration.
How We Slot In
Moving forward into the next decade, the consumer decision-making process is going to change. Plug your business into Marketing Sweet, because we can help you through the journey to ensure you don’t get left behind. Our business was born out of necessity – we became the business we could not find, and now we continue to grow from strength to strength.
Our Company Culture
Marketing Sweet is a successful marketing company because we make clients happy every day. Although our staff all come from different backgrounds and possess different skills, we work in an environment that is extremely collaborative, and we all share a common drive. We’re passionate about bringing our client’s visions to life. The Marketing Sweet difference is that we want to make a difference.
Corie dedicates himself to training his staff every day with a level of determination that takes our company from strength to strength. With this contagious attitude, Corie leads and inspires the team to put their best foot forward. It’s not only his strong leadership which takes our customer service to the next level, but the generosity and gratitude he shows to each and every person who walks through our door. Above all else, Corie continually proves that he values people by making sure that staff and clients feel appreciated, respected, and understood.
Outstanding Customer Service
When you think about customer service in the digital industry, we want you to think Marketing Sweet. Corie Dawson, Founder and Director of Marketing Sweet, established the business with the aim of providing the highest level of customer service in the industry. Every one of our clients is assigned a dedicated Client Relationship Representative (CRR) who will be a reliable and consistent point of contact. We are always striving to give our clients the very best experience with our company, starting with having friendly, knowledgeable and helpful staff that work collaboratively to achieve optimal results. Know when you work with Marketing Sweet, our one priority is to walk you through the process every step of the way. Our results and track record show as the accolades continue growing.