Web Design Trends for 2022

Over the years, web design has only seen a gradual evolution. However, this all changed during the global pandemic, which resulted in lockdowns. Covid-19 brought about significant cultural and societal changes that impacted the web design world.

Google also launched a Page Experience update in May 2021. These changes forced web designers and web design agencies to upgrade their skills. The Page Experience update means that web designers now need to emphasise web elements like load speed, interactivity and visual stability. Makes sense, right?

Most users are often looking for something exciting, and web designers must meet their desires. This is why web designers are moving into the future with exciting techniques like advanced interactions and visual effects.

Here are some web design trends we anticipate making an impact in 2022.

Fun and Optimisation

In the early years of web design, the industry was dominated by minimalist and purely functional interfaces. This design made sense at that time since the iPhone only appeared in 2007 and the first iPad in 2010. Most people were new to the web, and it was essential to make the service easy to understand, use and navigate. However, this dampened down the fun and experimental side of the web.

Now that most people understand the web, it is arguably the return to space for almost everything, from entertainment to product searches. From the looks of the latest websites, you can see lots of visual optimisation. Web designers now include bold colours, joyful features, positive messaging, and enjoyable interactivity. This light-hearted approach can ease users’ lives and take their minds off more serious issues. Colourful minimalism will be one of the best prominent web design trends in 2022. The bold, bright, and saturated colours will help your brand stand out from the competition. This trend will allow companies to brand their business colourfully without overwhelming the eye.

Website Load Time and Page Speed Prioritisation

Web Design Trends for 2022

It could be said that web design standards begin and end with load speed. Although quick loading times have been an essential part of user experience for years, this trend will continue into 2022 and will be a priority for websites that want to rank highly on the SERPs.

Research shows that users want a website that loads within three seconds after clicking. If it takes more than that, you will lose visitors, and it is unlikely they will ever revisit your website. Google’s PageSpeed Insight is a tool you can use to assess your page speed. Web developers can also take some measures to ensure that pages load quickly. For instance, image optimisation and limiting the number of fonts used can help increase the page load time. Another way to ensure your website loads quickly is to use a Content Management System (CMS) that does not rely too heavily on plug-ins.

Use of No-Code

Lately, we have seen more teams incorporating no-code into their workflows, benefiting from quick speed and independence. No-code is now a movement that empowers creators to build for the web without having any coding experience. For companies, this means that more people can create websites for their companies. Your Human Resource department can create training websites or company directories. The design team can make prototypes or craft design systems that the entire company can reference. Your marketing department can contribute directly to the parts of the website they use to connect with customers, or create microsites for specific campaigns.

Building with Dynamic Content

Dynamic or adaptive content is web content that changes based on the users’ behaviour, preferences and interests. Dynamic content is personalised and adapts based on the data a web admin has about the user. The primary goal of this content is to deliver an engaging and satisfying online experience for users. Dynamic content allows web designers to build faster, bigger, and include complexity without increasing the labour needed to make adjustments.

More tools and no-code platforms mean that people can begin using dynamic content for their websites regardless of their experience level. Designers create dynamic content around a database linked to repeated structures that can be changed in one place. For instance, you can simultaneously charge all your blog posts without changing each of them manually. Dynamic content is ideal for anyone building a website with constantly changing content.

Gender-Neutral Design

Web Design Trends for 2022

Gender-neutral web design is another approach that is becoming a standard. The first step in this design is opting out of the unnecessary gendered details that previously appeared everywhere. For instance, the aggressively pink personal care websites or the hyper-masculine wolves and knives themes. Men can buy care products, and women may need power tools. The gender elements in these websites can ultimately lead to societal assumptions.

You would have also seen the multiple gender options and pronouns in forms and drop-down menus. Currently, more internet users think web designers should include more options. However, websites can also take the gender options out, as Snapchat did. When writing a blog, the new standard is to use “they” instead of “he or she” when you are not specifying any gender. Avoid assuming what gender your website users might be and what they will be interested in because of their gender. Your visitors will appreciate you if you avoid these assumptions.

Progressive Lead Nurturing Forms

Online lead generation forms are one of the most crucial elements of a marketing website. These forms allow you to know more about your visitors. However, you cannot ask too many questions since you risk your visitors feeling uncomfortable. It is recommended that you place progressive lead contact forms on landing pages to help convert visitors.

As a digital marketer, you do not want to display too many fields in a form. However, you can constantly adjust the form fields according to the data that you already know about your leads. You can ask for the name and email address at the first conversion and then the phone number, title, and company details at the next conversion level. Some CRMs store information about your leads, which in turn means that they can recognise the lead when they visit your website at a later date.

Chatbots Become Human-Like

Web Design Trends for 2022

We have seen the rise of chatbots in the few past years, and they will continue to be relevant in 2022. As artificial intelligence and machine learning continues it’s popularity, we expect chatbots to become the norm for simple customer service requests and personalised shopping. For instance, if a customer on your website is looking for phone support and the chatbot knows that you have a phone upgrade available, the chatbot will let the customer know about the upgrade. This may lead to an advanced customer experience and may save you customer support costs.

3D Design and Multimedia

With new technology comes new web design trends. A significant influence in this era is the resolutions offered by the latest screens. The standard picture quality has shifted from HD to 4K, which offers four times the pixel density. You can see the increase of 4k+ monitors on the market today. We also have higher broadband and mobile data speeds to feed the need for visual detail.

As a result of this technological advancement, many websites have moved beyond the standard website models of text and a few still images. Web designers have embraced 3D design, animation, AR, VR, and large scale video and imagery. These elements make websites more engaging and entertaining. However, web designers should also consider people with no stable connectivity or the latest devices. As such, we expect web developers to follow a progressive enhancement to deliver the best experience for each user regardless of the device they are using.

Scrollytelling

Web Design Trends for 2022

Another web design trend that is projected to rise in 2022 is scrollytelling, also known as narrative visualisation. This design allows you to get fun little visual treats as you scroll and read a long-form article. The visuals can include elegantly typeset columns, quirky inset images, and subtle animations. This will be like reading a printed magazine but with the interactivity of the web and moving images.

Scrollytelling is popular among online journalists. The first time you scroll through such websites, you think you are enjoying some digital trickery. The experience of scrollytelling is not about vertical scrolling but also horizontal. The effect is like an old school picture book but in a more accessible and digital form. You can get the best experience by visiting such websites and trying them out first-hand. Visit Apple’s official AirPods Pro website that already implements this trend with style.

Conclusion

In 2022, we expect to see clean, bright, eye-catching websites with animations and videos to enhance user experience. Users anticipate a year of playfulness and creativeness as web designers move away from ubiquitous trends. This article highlights some of the trends affecting the industry now, and we expect a full extension in 2022. Of course, this is not the entire story since there is a constant launch of new platforms and concepts. Google may also launch a new update in 2022, which may affect web design. Such elements are what makes web design exciting.

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