Local search results occur when users search for a place, business, or product near their location. Users will be able to find results in Maps and additionally in the search results. For example, if you search for ‘hairdresser” in Google, you’ll find listings that are close to where you are situated.

These results are becoming increasingly important as Google aims to supply its users with relevant, prominent results which are not too far in distance, making them accessible to their user. Due to convenience, users are extremely likely to choose options on the first page of Google’s results. This is incredibly useful for businesses with a physical location or service in a particular suburb as it targets local consumers. This highly relevant traffic is good news to business owners as it better allows those who are looking for your product or service to find you!

There are several actions you can take to rank on these pages. Some effective ways to reach page one is Search Engine Optimisation (SEO) and/or Google Adwords. By undertaking these services with a Marketing Company Melbourne, you are more likely to be found more regularly on page one. However, if this is not accessible to you, you can also utilise Google My Business if you haven’t set this up already.

This is a free service offered by Google which allows your business to show on maps. It also appears on the sidebar of searches if the search engine deems your business as relevant. We recommend you set this service up as part of your Online Marketing Melbourne strategy, but additionally ensure your information is complete. This includes verifying your location, having a phone number, visible address, relevant categories, updated hours, and photos of your location, product, or service. This also means replying and managing your reviews left on Google.

SEMRush is a popular tool used for a range of Digital Marketing Melbourne. Originally it was created to assist businesses to boost their organic search results and rankings, however, they are always adding additional features to help with digital marketing efforts. As a leading Digital Marketing Agency Melbourne, we use SEMRush for a range of factors, such as providing key data on competitor strategies, keyword suggestions for SEO and relevant site audit data.

We will help you gain a competitive advantage by looking at a range of marketing insights while understanding what you are currently doing well and what can be improved. SEMRush offers a variety of features to provide necessary data so we can assess how to drive more traffic to your website.

Domain overview allows you to view key statistics of not only your company but any of your local and national competitors. Search keywords are a huge part of SEO and it is important to track your performance from the beginning of the campaign. This will allow us to see not only how you are ranking but the position difference based on specific time periods.

Keyword research through SEMRush is one of the most important steps in our campaign process as it allows us to discover information on both organic and paid search trends. We use this to optimise your digital marketing from the start as it produces a solid foundation for us to grow from once we begin the page building process to kickstart the campaign. Our team of Digital Marketing Consultant Melbourne use SEMRush to guide you in the right direction, setting your campaign up for success against your competitors from the beginning. Along with this, it allows us to identify new keyword opportunities that are relevant to you, which you may not have originally considered for SEO.

Theme and plugin updates are vital for the functionality and design of the website. Therefore, business owners have to constantly make necessary updates to stay on top of the competition.

A plugin allows you to use several features on the website. It comes in the form of software that contains several features that can be installed on the website. These features are then used by visitors when they land on the website and make their experience smooth. Updating plugins means updating the functionality of the website. A single update can improve functionality and add or decrease features from the site.

When we talk about themes, they make up the whole design of the website. Everything, including the colour packs, fonts, logos, photos, design, and overall layout, is part of the theme. Your theme dictates what your website will look like. Without a theme, all a website has are mere words as if they are on a word document.

Regular updates of themes and plugins bring indirect benefits for Online Marketing Melbourne. First, they help improve the security, enabling the website to rank higher, thereby allowing the marketing strategy to gain more attention.

Moreover, an essential aspect of digital marketing includes a smooth, bug-free website. If your website has a lot of bugs, your Digital Marketing Melbourne won’t work. Themes and plugin updates help minimise bugs on the website by removing them.

Digital Marketing Agency Melbourne experts also emphasise the importance of having a functional and full of features website. All of this is only possible if the website receives regular themes and plugin updates. Given the competition, every business is making these updates. If you fail to do so, you will be left far behind, thereby damaging your Online Marketing Melbourne strategy.

SSL security/SSL certificates help encrypt all the data that flows from your computer to another. It is used by many businesses to secure client details and is also a requirement for a website to rank high on Google search results. If you are running an e-business and visitors leave behind information such as credit card details on your website, it becomes vital to have SSL certification.

To get it, a business has to approach the relevant authorities who provide it as a certificate. Remember, for your Digital Marketing Melbourne to pay off, it is crucial that your website is secure and trusted. Any website in the online world is prone to hacking attacks. Consumers expect to feel safe in such an uncertain medium of exchange every time they visit a site. Having SSL certification can provide this sense of security and safety that consumers look for.

SEO is a vital part of digital marketing, and it is directly affected by SSL certification. Whether you are collective sensitive information or not, users still expect you to keep their information safe. As a result, Google considers SSL certification when ranking websites for search engine results.

Moreover, if you have successfully launched a digital marketing strategy by putting in the effort and time, it will go to waste if your site is not trusted. The first thing any user expects to see is security on a website. If there is no security, they won’t even bother noticing what you have done for marketing and promotions. Your website will be abandoned.

As a result, Site security is crucial for the success of any business as well as the digital marketing strategy you have in place and you should consult a digital Marketing Company Melbourne. Without it, the progress is going to be slow and, in some cases, nonexistent.

At Marketing Sweet, our Brand Promise is to be the ultimate SEO and web design company delivering page 1 rankings and incredible, unrivalled customer experience. We are a Marketing Company Melbourne centred around creating a reliable service for all of our clients to produce an exceptional experience.

We offer strong industry knowledge and ongoing support through open communication with clients collaborating as a team. Our team genuinely care about every client and are committed to offering a creative and positive experience with the Marketing Sweet Digital Marketing Consultant Melbourne Team. We thrive on our collective approach where we share the same common goal, to deliver the best results for our clients.

Our team is across all the latest Google Algorithm updates and trends in design to make sure our results are in line with what is happening in the industry space. This ensures that you are receiving the most up-to-date services from our skilled staff. No matter your service, whether it is web design, SEO or PPC, our team of Digital Marketing Consultant Melbourne will continually aim to ensure your experience with us is second to none. The Marketing Sweet difference is that we want to make a difference.

This is shown through our hundreds of reviews from happy clients across all of our service offerings, who value the levels of customer service that we offer all of our clients. We can also work around your busy schedule to suit you, whether you are a local to North Adelaide and you want to visit our office or we can come and visit you. We have a range of clients interstate, if you are not located in Adelaide, we can conduct meetings over the phone and via Zoom. We look forward to working with you and supporting your business as your Digital Marketing Agency Melbourne and producing lasting results through SEO, PPC or web design.