Search engines are by far the most popular source for finding information. Whenever people search for a product, service, or just want to learn more about something, most opt for search engines. The most popular search engine (unsurprisingly) is Google, which maintains over 90% market share. Despite billions of people worldwide owning social media accounts, they are primarily used for entertainment purposes, or connecting with family and friends.

The problem with social media is that it relies on people making emotion-based purchases. While it can certainly be a beneficial advertising and brand awareness building platform for some industries, it typically does not offer effective ROI for service based industries in particular. All you have to do is take a minute to think about your own habits. You might come across a new product in your newsfeed that sparks your interest. But, if you needed something at a particular moment in time, such as when your air con dies in the middle of summer, or you need immediate legal representation, you’re not going to wait to see an ad on your social feeds to make a purchase decision. You’re much more likely to go to Google, and type in exactly what you’re looking for to solve a problem you are having, or to fulfill a need.

Through SEO-based Website Design Adelaide, you can ensure that you are answering the needs of your potential customers through your website content, and ongoing SEO efforts. This will help to ensure that when your potential customers complete a search, you can offer relevant, informative content.

Google’s algorithm is always changing to ensure it is always providing the most relevant and useful results for its users. Their mission: ‘To organise the world’s information and make it universally accessible and useful.’ If ranking your website through SEO isn’t considered as part of your Web Design Adelaide, then it is guaranteed to underperform where quality traffic numbers are concerned.

Around one in every three websites is powered by WordPress. As an open-source platform, it is able to be accessed by anyone and everyone. There are so many benefits to building your Website Design Adelaide on WordPress, with just a few of these explored below.

Google loves WordPress: Meaning websites built on WordPress are more likely to rank higher. Thanks to it’s user friendly nature, it is easy for Google to crawl, index, and reward properly built WordPress sites with a higher ranking.

It has a wide variety of themes, templates and features to choose from: Given WordPress’ flexibility and functionality potential, there are many elements available that help to enhance the website’s design and overall performance.

It offers the ultimate in flexibility and adaptability: WordPress enables site owners to make necessary changes to the design of the website, either on a single page at once, or across multiple pages using templated elements.

No Web Designer Adelaide needed for future changes: Thanks to it’s user-friendly interface, it doesn’t take a professional code writer to make changes to a WordPress site in the future. While our Website Designer Adelaide have exceptional capabilities, they configure the website in a way that it is 100% tech-novice-friendly.

Plugins for added functionality: WordPress is designed to handle complex functionalities, thanks to specially designed plugins. Plugins help to add additional features onto the site, while ensuring the website remains light to keep load time to a minimum.  

Natural mobile responsiveness: With the rise in mobile reliance comes the need for websites to be compatible on all devices. WordPress is naturally quite mobile responsive, which is not only a big tick in the eye of your customers, but Google as well. With this said, a custom built WordPress website will still require a Web Designer Adelaide to ensure it is just as functional on mobile devices as it is on desktop.

When choosing Web Design Companies Adelaide, choose a team that is powered by WordPress. Get in touch with our Website Designer Adelaide today to discuss your project!

Optimising web page speeds should always remain a top priority for website owners and developers. As technology progresses and evolves, we as consumers have grown more impatient and less tolerant of slow load times, which means we increase the likelihood for higher bounce rates and lower conversions as we are now less likely to wait for a single page to load.

With user experience and page being placed at the forefront of Google’s search ranking factors, it is imperative that fast load speed is considered in both the build and launch stages of your website.

Website speed will be the first impression you will ever make. From the moment a visitor lands on a web page, research shows that business owners have between 6 to 9 seconds to make an impression before they close your site’s tab and seek out a competitor. If your website takes on average 3 to 5 seconds to load, you immediately cut this impression time by half, and leave yourself with a very small window to impress.

Even if you have polished all other factors to perfection, a slow-loading website can easily negate all your efforts. So unless your website visitors are bound to the use of your site, don’t expect anyone to wait if your page speeds are slow.

But the effect of this exit doesn’t stop there – conversion rate is also another considerable factor that can be impacted by site speed. 40% of visitors will abandon a website that takes longer than 3 seconds to load, and a 1 second delay in page response can attribute to a 7% decrease in conversion; that’s how important site speed is.

Unlike other Web Design Companies Adelaide, we will get your project started straight away. You will initially be in contact with our amazing Customer Satisfaction Team, who will work to gain an understanding of your business and learn exactly what you wish to achieve. From there, we will pass this information on to our Marketing Manager, who will be able to provide you with a ballpark figure and more information about our seamless process, before booking you in for a meeting with members of our Customer Satisfaction & Web Care teams.

Prior to your initial meeting, you will receive a call from the member of our Customer Satisfaction Team who is going to be present in the meeting with you. The purpose of this call is for us to get an even deeper understanding about your website, including the kinds of pages you’d like to include, any specific functionalities or integrations you need, and any websites you have seen previously that you would like us to reference in our Web Design Adelaide.

After the research call and prior to your meeting, we will create a concept of the website’s Home page to present to you. Along with this, you will also be shown a fully itemised proposal. This breaks down every hour of our time so you can clearly see what you are getting for your money. The best part – all of this happens before you even put pen to paper!

Once you come on board, the next stage is a Wireframe Meeting with your dedicated Client Relationship Representative (CRR). During this meeting, you will be guided through the proposed layout of every page of the website. The purpose of this stage is to ensure that the location of pages, icons, and the process of how the user will navigate is established, prior to the website being built. Your CRR will be your consistent point of contact for the entire project, so you are never left wondering who you can call.

In your Website Build meeting, you will be introduced to your dedicated Web Designer Adelaide & Developer. They are responsible for taking notes in every meeting, and ensuring all notes are completed prior to the following meeting. It also provides you with an opportunity to ask any technical or functionality-related questions.

Before your website is launched, our Hosting Manager will take your website from our staging server to the live domain. This ensures that your website is accessible through your domain and search engines such as Google.

These are just some of the people who will be involved in your Web Design Adelaide project, with many more involved behind the scenes. We all can’t wait to meet you!

Every website that we create is customised by a Website Designer Adelaide to suit the style and needs of your business. Therefore, we custom quote each website based on the hours needed to deliver you the best results. From your first call, our team will take the time to get to know you and your business to develop a personalised website proposal and quote based on the individual elements needed in your website. This includes the necessary plugins and integrations that are included in your website to deliver the best performance, speed and style to start driving quality leads to your business. We’ll break down exactly where you’re spending your budget in an easy to read, itemised list and provide you with an outline of our strategy for building your new website. As part of your new website, you’ll have a dedicated Project Manager with you every step of the way to walk you through the process and make it as simple and seamless for you as possible.

We value open and honest communication with our clients and will never leave you with any nasty surprises. During your proposal presentation, we’ll take the time to discuss every element with you in an open conversation so that you know you’re in the right hands. Every progress payment required from you is clearly outlined in our proposal at the start of your project so you’re not left in the dark. Unlike other Web Design Companies Adelaide, we don’t expect a large payment upfront. At each stage of the process, we’ll sit down with you and present you with the latest progress of your website and you’ll only pay for the work completed so far. At Marketing Sweet, your experience is at the core of our Brand Promise and we’re proud to deliver the ultimate Website Design Adelaide service across Australia.