Whether you have an existing Website Design Darwin that requires a facelift, or you’re starting from scratch, there are many ways in which excellent web design can benefit your business. To truly succeed online, you need to engage the support of one of the best web design companies Darwin, like Marketing Sweet.

A well-designed website will enhance a customer’s first impression of your brand. A user will make a judgment of your business’ legitimacy pretty quickly based on how well you present yourself online. Even if your business is referred to someone by a friend, we know that 90% of people will take that recommendation and complete their own further due diligence. The easiest way of finding more information about your business and confirming its credibility is through Google. If your website appears outdated, unresponsive or hard to navigate – or worse, does not exist at all – their impression will be immediately tainted. Web design ultimately communicates how capable you are at what you do.

‘Good design’ can be so broad and subjective, which is why it is imperative that a scientific approach is taken. We know that a website is only as successful as the amount of traffic, and thus conversions, it is receiving. While we recognise the importance of quality Web Design Darwin in terms of colour palettes, imagery, and other visual features, we also know what must be done to satisfy Google’s algorithm. A well designed website built with SEO in mind will improve its ability to rank for search terms that we know drive traffic and convert people who visit your website into new, paying customers.

With so many businesses competing on Google, it is absolutely essential that your website is properly designed with SEO ranking factors in mind. It can sometimes be difficult to differentiate businesses in terms of the services they offer. By ensuring your Web Design Darwin is a cut above the rest, you will give yourself an immediate advantage over your competitors.

Speak to the expert Web Designer Darwin team at Marketing Sweet today! We are more than happy to help, no matter what your business.

Website backups help to reinstate systems to their initial states or configuration settings should anything happen to them. It is just one part of our Managed WordPress Hosting service. If your site crashes, hackers gain access to it, your computer breaks down, or you unintentionally delete some vital information, a website backup will fully restore your site to a previous version. This means you won’t have to reinstall your operating system (OS) and begin from scratch again.  

As far as Web Design Darwin is concerned, site backups play the following roles:

Reverse Problems that May Arise from Updates: Frequent updates aid the smooth functioning of websites. While updating your site is essential, it may come with its share of risks. That doesn’t mean you shouldn’t regularly update your website, but rather do it with due care, by ensuring your site is backed up. If you are engaged in a Managed Hosting service, such as ours here at Marketing Sweet, we will take care of this for you. This is where we differ from other Web Design companies Darwin. Whether the update is automatic or manual, prior website backup will ensure you’re safeguarded if something goes wrong with the update.  

Prevent the Loss of Critical Information: Losing vital data is something every website owner dreads. Data loss can occur due to various reasons such as human error, software corruption, computer theft, viruses, hard drive damage or formatting, hacking, etc. In case you lose your website data in whichever way, a backup will help you retrieve it.

Manage Compatibility Problems after Add-ons Installations: Content Management Systems (CMS) heavily rely on add-ons like themes and plugins. Themes modify your site’s design while plugins add new functionalities and features. When you install an add-on, you’re onboarding a new element that may not be compatible with your website. That doesn’t mean you shouldn’t install them at all. Instead, be careful with the add-ons you install. If compatibility problems arise, you can quickly revert your website to its original state if you had backed it up before the installation.

Did you know, there are over 200 factors Google considers when ranking your website? To ensure your website is ready for Search Engine Optimisation (SEO) upon completion, our web developer and Website Designer Darwin team must consider all of these factors, and implement a strategy to ensure the website is ready to rank on Google. Moz is a software that is utilised to analyse your website for its SEO. This analyses factors such as backlinking, rank tracking, and key factors such as the Domain Authority.  By utilising Moz and other software, we are able to analyse your website during the build stage to ensure that it is ready for any SEO work either straight after launch, or in the future. Factors such as responsive website design, mobile optimisation and usability of content are examples of factors our team consider throughout the build process.

Responsive Website Design Darwin cannot be undermined. This ensures that despite the layout of your website on a desktop, it is still digestible and beautiful when viewed on a different size screen, such as a mobile phone or a tablet. Over 50% of all searches are conducted on mobile devices. So, our website designer Darwin team take a considerable amount of time at the end of your website build to ensure that it is optimised effectively across all devices.

By optimising your website to improve it’s usability, Google will recognise that your users are spending more time moving through your website rather than ‘bouncing’ off. Our team understand that content is king, and that for Google to rank your website, we must make it engaging, easy to use, and simple to understand.

By using Moz and a range of other industry software throughout your build process, we are fully equipped to ensure your website is ready to tackle SEO.

Relevancy refers to the consistency of a user’s query with the information on a website. It is a key determining factor when it comes to Google ranking websites in its search results. So, you must carefully consider your customers when it comes to web design, to ensure your website content is deemed highly relevant to them.

Search engines determine the relevance of search queries, pages, and websites using complex algorithms. Keyword research using software such as SEMrush enables us to determine what your potential customers are typing in to Google to find businesses in your industry. This provides a guide for our Web Designer Darwin team when it comes to producing content that is highly relevant. 

You cannot create content that is relevant to everyone, because relevancy is completely audience-dependent. Most people view relevance as mysterious, because they assume it to be static or something you can attain. However, relevance is dynamic, and is born in the user’s identity and responded to through the content in your website.

Relevance is more than just incredible designs, the right colour, and a trendy logo. Our team of Website Designer Darwin must first understand who your buyers are, before constructing your website around the goal of satisfying them. Only by understanding who your customer is, can you address their issues, questions, and interests.

Search or user intent is the beginning of successful SEO. User intent is the user’s goal when typing a search query, and is divided into three categories; do something, know something, or go somewhere. You must consider the nature of search queries that will lead to your business being found. This way, you will understand what your audience wants and create relevant content around this.

Our Web Care and Copywriting teams are experts in producing website content that is highly relevant and valuable to your customers.

The reason why we out perform other Web Design companies Darwin, is because our projects follow a specific process that allows us to ensure we are on track to meet your deadline. Following your decision to contact our expert Web Design team, we will get the process started straight away. Our customer service and Web Designer Darwin teams will ensure that this process is seamless for you. We will research your business in detail, as well as the existing websites of your competitors, before providing you with a concept and proposal.

In this proposal, you will find a payment schedule. This schedule breaks down the website build process, with several milestones needing to be achieved prior to moving on to the next step. Every invoice is attached to a website meeting, where you will be shown – either in person or via Zoom – exactly where we are at with your project. This is what makes our process so seamless and stress-free; there are absolutely no surprises! Never will you ever be hit with an invoice and wonder where it came from. You will see the progress, receive an invoice, see the progress, receive an invoice, and complete this process until the payment schedule is fulfilled.

Between meetings, we will also send you a link to your website located on our private server. This gives you the opportunity to view the Website Design Darwin in your own time with other team members, so you can provide any additional feedback to your Client Relationship Representative, either over the phone or in your next meeting.

We understand that no matter how much we plan in the initial meeting and Wireframe stage, there are going to be changes required to the website once it is built. Only once you see it on a screen will you know exactly what you do and don’t like. That’s why we allow for multiple rounds of changes, to give you a chance to view the website along the way until you are 100% happy with the finished product. 

Hundreds of clients have left us reviews on Google and Facebook, so contact one of the best Web Design companies in Darwin, Marketing Sweet – and you could be the next!