According to recent statistics, Google processes more than 3.4 billion searches daily; approximately 40,000 searches each second. The search engine has managed to stay ahead of its rivals such as Yahoo and Bing for many reasons.

For starters, unlike other search engines, Google combines factors such as a web page’s quality, the number of relevant links it has, and most importantly, its relevance to the user’s search query to provide the best results instantly.

Google also has many more websites, including the new ones in its index, compared to other search engines. So, apart from getting the best results, you will have more results to choose from, which makes finding the best answers to your query much easier.

Google also has a massive advantage over other search engines because of its ability to understand its users’ needs. It’s everchanging algorithm puts the onus back on business owners and SEO specialists to ensure all of it’s stringent ranking requirements are satisfied. Online users want instant, relevant results; that is why the developers of this search engine have taken their time to enable it to find the most accurate web pages that match each search query.

All of these points are super important when it comes to Web Design Canberra. While having an aesthetically pleasing website is a no-brainer, it is an absolute must to consider Google’s needs when it comes to your websites layout and functionality. There are hundreds of factors that Google assesses when it comes to ranking a website, so if you don’t design your website with search engine optimisation (SEO) in mind, you are fighting a losing battle from the get go.

Our Web Designer Canberra team are experts in SEO, and know what needs to be done to ensure your website is geared up to satisfy Google’s algorithm. We design websites with the aim of driving traffic that turns into new, paying customers for your business.

The WordPress design terminology has two words that are often used interchangeably and are confused with each other. However, in reality, there is a clear difference between a ‘Theme’ and a ‘Template.’ Even though both terms are related to the website’s design, our Website Designer Canberra team knows they each play a very different role.

A theme can be described as a base design for the website. Everything that is typically associated with Web Design Canberra falls under the category of the theme. This includes colour combinations, fonts, sidebar positioning, headers, footer, etc. Even the line spacing, indentation, and font size. The overall look and feel of the website is guided by the theme that you choose.

When it comes to a template, the confusion begins. This is because some web design systems use the term template to refer to the site’s overall design. However, in the case of most web design systems, a template is a single-page layout design. This doesn’t mean that the whole design of the site is based on it. It only plays a role in the design of the page it is applied to. For example, if you have 6 service pages all with consistent elements, you might choose to use a template to make it easier when it comes to making future changes.

If you think about it this way: you can have a theme for the Website Design Canberra that allows for an overall coherent design. However, you can change the layout of just one page that can look completely different or slightly different from the rest of the web design. You change everything, including headers, footers, page margins, font style, size, etc. It’s a page with its theme, but it cannot be applied to the whole website.

Our expert Website Designer Canberra team will be able to explain what theme we use for our website builds, why we use it, and in what we can utilise templates to ensure your website is easy to maintain.

Managed hosting refers to hosting services that a third party bears responsibility for, ensuring that the websites remains fully functional. A Managed Hosting provider will work to ensure that the website is properly maintained and kept in excellent health. This not only helps the website rank on Google, but takes a huge weight off of your shoulders as a business owner. You can rest easy knowing your website is running without a hitch, so you can focus on the things that you can’t so easily delegate!

For unmanaged hosting, the responsibility of maintaining the site rests entirely on you. Essentially, this involves buying a space on a server and uploading your Website Design Canberra. You may have heard of sites such as GoDaddy who offer unmanaged hosting services. This means you, as the website owner, are in charge of things such as site security, core and plugin updates, and diagnostics.

At Marketing Sweet, as one of the best Web Design companies Canberra, we offer a Managed WordPress Hosting service. For a small monthly fee on a no-lock-in contract, your WordPress website can be fully managed by our expert Hosting Manager. Better still, you gain access to local, full-time support. Your website will be managed on a high-speed Australian server, which is a key consideration when it comes to Web Design Canberra and SEO. Some other inclusions of our Managed Hosting service include:

• WordPress Core Updates
• WordPress Plugin Updates
• Caching (Makes your website 200% faster)
• Transactional Email Service
• Image Optimisation
• Contact Form Anti-Spam
• SSL Installation and maintenance
• Website Security and Server Firewall
• Website Backups (Daily for 30 Days and Monthly for 6 Months)
• Uptime Monitoring 1440 daily checks.
• DNS Hosting and DNS Support.
• Dedicated point of contact via Email / Phone for Technical Support.

Our Managed WordPress Hosting service is recommended for all of our web design clients. This service will help to ensure your website is always online, and functioning as it should. If you have any questions about our hosting service, we are more than happy to assist!

Website visibility is the presence of your website in a search engine results page (SERP). You might have the best looking website in the world, but without visibility, users cannot find you. While there are several ways to drive traffic to your website, search engine traffic through Google directs new, unique visitors. This, as we know, is the key to business growth.

Website visibility is essential for several reasons, including;

Lead Generation: Using SEO to increase your website visibility, you make it easier for your target audience to find your business online. Increased website traffic directly correlates with increased conversions. By targeting search terms that we know customers type in to find businesses just like yours, we can increase the relevance of your website, and gain more qualified leads.

Brand Awareness & Trust: Our Web Designer Canberra team know that by appearing on the first page of Google, consumers will automatically assume that you are a trusted name in your industry. Organic rankings (spots that aren’t paid for) are achieved when Google deems your website highly relevant and valuable to its users. By achieving a high ranking, you have ultimately proven to Google that what you have to offer is better than your competitors. 

Long Term Investment: Continually optimising your website in line with Google’s ever-changing algorithm will ensure that you bolster down your superior position, and attract traffic over the long-term. While a great deal of work and ongoing effort goes into ensuring your website is always satisfying Google, by doing so, you are satisfying your customers, which should be the aim of any good business.

At Marketing Sweet, one of the best Web Design companies Canberra, SEO is always at the forefront of our minds. We build websites for our clients that convert, while helping to educate them around what comes next. Long term staff, long term clients – that’s what we’re all about.

Research is a vital step of the web design process, to ensure your project is the ultimate representation of your business online. To ensure that we get the most out of our Website Design Canberra, a member of our Research Team will discuss your business with you, to attain a better understanding of your likes, dislikes, wants, and goals for the project. This team will also be responsible for researching your competitors. By doing so, we will be able to isolate their key selling points, as well as any functionalities that they have on their website that may be beneficial to consider in yours. By taking time to get to know both you and your competitors, we can discuss your value propositions to ensure you stand out from the crowd.

A vital role of our Research Team is to also identify where your competitors are actually getting their traffic from. As our Brand Promise suggests, we are an SEO company above all else. We are absolutely incredible when it comes to web design – don’t get us wrong. However, web design is much more than just pretty pictures and colour palettes. Our Web Designer Canberra team complete your projects are completed with SEO in mind. So, before we start yours, we need to know where you are currently getting traffic from, and what we need to do to give you the best chance of stealing traffic from your competitors.

By performing this research, we are better equipped to create a website concept that matches the needs of your potential customers. Through this research, we also consider the ease of use, functionality, and design to drive action in the consumers that visit your website, whether that is a purchase, a phone call, or a visit to your location.

In addition to analysing your competitor’s websites, our research team use a range of software. Using SEMRush, we are able to outperform other Web Design companies Canberra as we can gain an understanding of your competitors’ strategies and create a better understanding of the audiences they are targeting. Our Website Designer Canberra team consider the web design ideas that others are using and improve upon their successful implementation ideas.