Our Brand Promise

To be the ultimate SEO & web design company delivering page 1 rankings & incredible, unrivalled customer experience

Google Ads (AdWords) Campaigns that Convert

Google absolutely dominates the Search Engine Market.

How can you ensure your business is visible when a potential customer makes a search?

Speak to us today about Google Ads vs SEO. We use real data to recommend the best solution for your business.

PPC Canberra

Traditional marketing dominated the advertising world for a long time until SEO took over. Traditional marketing is driven by the hope that the promoted product or service would be bought by someone who sees it. This type of marketing is not targeted and is often referred to as interrupted marketing like billboards, print ads, and commercials tend to disrupt people while they are doing or watching something.

On the other hand, SEO marketing is an intelligent form of advertisement that focuses on a target audience. This results in reaching only those people who have the potential to be customers for the product or service. It has tons of advantages over traditional marketing tactics, of which the most important is efficient allocation of resources.

Instead of focusing on what the search engine wants, SEO focuses on the needs of users. These user-centered strategies are targeted at adding value to the lives of consumers. Keywords play a vital role in adding this value.

Businesses have to study and research relevant keywords to their products and services. This allows them to make their websites SEO-friendly based on the keywords people will be typing in their search bars when looking for a similar product.

There are two ways to incorporate keywords into the website. Businesses either choose to go for organic rankings by organically optimizing the web content for relevant keywords. On the other hand, businesses also use Google AdWords to bid for keywords to rank higher in search engine results.

While both are effective SEO marketing methods, businesses also have to focus on finding the right balance between the two. Simply spending huge amounts on PPC Canberra won’t lead to great success. Some keywords can perform better organically, and other keywords might need to be invested in. Google Analytics, used alongside Google Adwords, can help resolve this issue and find the perfect balance between paid and organic rankings. By using our expert PPC agency Canberra, here at Marketing Sweet, you’re in expert hands.

Google is probably the first place you search when you want to buy anything online. In most cases, this happens on your smartphone rather than your desktop. Besides being the most popular online marketplace, Google is also the largest marketing machine. Google Adwords has revolutionized the way businesses sell their products and services online.

WordPress began as a blogging tool and evolved into a powerful website builder and a powerful content management system (CSM). The best thing about WordPress is that it is flexible and easy to use. WordPress benefits Google Adwords in several ways, especially since it is SEO friendly. Designers write WordPress using standard compliance high-quality code that produces semantic markup, making it ideal for Google. As such, WordPress sites tend to rank high. Google Adwords allows you to add it to WordPress to advertise your website and get paid.

WordPress is free software, meaning you can download, install, use, and modify it as you wish. Google Adwords Canberra is also hassle-free since you do not have to deal with advertisers. Google administrators maintain a working relationship with advertisers, and they will collect money, take their service fee, and send the rest to you. Google Adwords also offers cost-per-click ads (PPC), which means that WordPress sites can earn money every time a visitor clicks on the website.

Getting started with Google Adwords on WordPress is also easy. You only need to get an ads code from your Google Adwords account and place it on your website to display ads. Google Adwords also announced its auto ads feature where you paste one piece of code, and Google will automatically decide where, when, and the number of ads to show on each page. WordPress is also secure, and it is a safe place to run a website. This means that Google Adwords does not have to worry about the credibility of the site.

Agency Analytics is a marketing dashboard that provides a convenient way to control all SEO components from one place. It is used by our SEO, Web Design and PPC agency Canberra, as well as other agencies and solo businesses to keep a check on their SEO strategies and make changes as they wish.

It comes with SEO tools like backlink monitoring, rank tracking, and website audits in the original package. More importantly, in an attempt to provide a one-stop solution to your marketing management, it has more than 45 integrations that allow you to bring all of your marketing channels into one space. Among these are popular marketing channels such as Google Analytics, Google Adwords, Google Search Console, and social media platforms such as Facebook Ads.

It allows for effective monitoring and reporting of the SEO performance of the website. As a result, it is an incredible reporting tool to make the most out of your PPC Canberra investment. If you want to stay on top of the game, monitoring and reporting from Agency Analytics can go hand in hand with Google Adwords. The integration between the two allows for direct reporting, which can be used for performance analysis.

The results of the report can help you figure out how to move forward with the marketing strategy. This can include the necessary changes for the website that can boost the overall performance. Once the Agency Analytics report shows the return on your investment from Google Adwords Canberra, a business will be able to make a more informed decision regarding the allocation of its SEO marketing budget. This results in more traffic on the website as well as more conversions boosting the return on investment made on Google Adwords.

Google algorithms are a system that is used to retrieve data from its search index and immediately deliver the best possible results for a search. Google uses multiple algorithms to deliver webpages ranked by the relevance to the search. The algorithm looks at the words that the user used to search, relevance, the usability of pages, expertise of knowledge, and location.

Algorithm updates affect Google Adwords Canberra, as depending on the algorithm at the time this can impact where you are found and how many people you reach. It is important when you are creating an ad that it is high-quality relevant content and matches common keywords, in addition to ensuring that your website is user-friendly for a higher chance of being seen.

The Adwords consultant Canberra team at Marketing Sweet keeps an eye on any Google algorithm updates so we are across any changes that can happen. We find out about any algorithm changes before it is rolled out. This gives us a chance to understand how this will impact you and your business, and how we can prevent any major changes. As a client of Marketing Sweet, you will have a dedicated manager to keep an eye on your Google ads Canberra. If there is an algorithm change that could impact your Google ad, we can make changes accordingly to keep your ad on track. Algorithm changes can affect where your website is being ranked, our Adwords consultant Canberra team prioritises communication so we will keep you up to date on anything that may impact your website so there are no surprises.

Algorithms can be confusing, and make you unsure on how to overcome the changes, so let us help you grow your business through Google Adwords and still be seen no matter what Google’s algorithm is.

Pay-Per-Click (PPC) advertising requires continuous management and maintenance to ensure the best success for your campaign. We believe that remaining transparent with our clients allows us to develop a campaign that remains relevant to you and provides the best outcome for sales and revenue opportunities through PPC Canberra. Reporting both internally and directly to each client allows us to develop new strategies and recommendations to facilitate Google Ads Canberra strategies for your business growth.

As part of your Google Ads Canberra Management with Marketing Sweet, we provide you with a detailed monthly report that outlines the important metrics in your campaign, explains updates to your campaign and gives you a detailed insight into how you’re tracking. Unlike the expectations another PPC agency Canberra may place on you, we understand that you’re busy running your business, so our reports get straight to the point. Your report outlines the prominent traffic and conversion metrics that contribute the most value to your campaign.

We don’t believe in leaving you with complicated spreadsheets, no real answers and important data lost in endless pages of information. Our Google Adwords reports are designed to highlight key conversion metrics and performance data in a simple and easy-to-read format so that you can keep track of your campaign and compare your progress month-to-month. Within the report, you’ll be able to see exactly where your budget is being spent from an overall Campaign spend down to the individual keyword. As part of our customer service promise, our Adwords consultant Canberra team is committed to ensuring that you’re always informed and confident with your progress. Therefore, to help you further understand exactly how your campaign is performing our Customer Satisfaction Team that is involved in the monitoring and maintenance of your account will always get in touch with you once you’ve received your report to explain each metric in detail and discuss our strategies for the upcoming month.

Pay Per Click (PPC) Canberra campaigns
with Incredible Results

3 Reasons Why We Are
The pay per click (ppc) Canberra experts

Mind Blowing Reputation

We have 100’s of reviews because our clients love our work.

No Lock-In Contracts

You can have confidence & peace of mind with no fixed term contracts.

Outstanding Communication

We are big on communication & keeping you in the loop.

Our 5 Step PPC Process

Step 1: Plan

Understand your business

Present competitor research

Present preliminary strategy

Present keyword list, search volumes & budget

Step 2: Proposal

Create a strategy & submit your proposal

Step 3: Implement

Finalise strategy

Setup account & marketing campaign

Create Ad content & extensions 

Select target audience & locations

Step 4: Report

Generate report & analyse

Contact the client to discuss report

Adjust the strategy

Step 5: Communicate & Optimise

Continue communication with the client whenever required

  Increase click through rate

Focus on the campaign for better conversion

We love Pay Per Click (PPC)

We know how to:

Select the right keywords to target the right type of audience to generate leads.

Understand your offering, build a campaign to communicate your message & deliver results fast.

Get your target audience to click on your Ads to convert to leads

Work collaboratively with you to ensure we achieve the best return on your investment.

Trusted Google Partner

Want to know more? Why not have a chat with us.

We Got Your Attention We Can Do The Same For You

Are You Ready For A Visit?

GET THE RIGHT ADVICE

Request A Free, No Obligation Quotation.

Use our MS Booking System to discuss your needs today. It’s as easy as A, B, C.

MS Booking System

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A. We can come to you. We have
two cars on the road full time!

A. We can come to you. We have two cars on the road full time!

So it’s an understatement when we say
we’re committed to customer service.

So it’s an understatement when we say we’re committed to customer service.

B. You can visit us

Tell us what date & time works
& we’ll get back to you.

Tell us what date & time works
& we’ll get back to you.

We are a global company powered by

C. We can catch up on a video
conference using Zoom

Or we can catch up on a
video conference using Zoom

Did you know in the last 12 months, 90% of
our clients absolutely love video conferences.
It’s fast, convenience & socially safer.

Did you know in the last 12 months,
90% of our clients absolutely love video conferences. It’s fast, convenience & socially safer.

Technology has never made life so simple, convenient,
transparent & powerful.

Technology has never made life so simple,
convenient, transparent & powerful.

Yes, I’m ready to make a booking

Not Yet, I still need more info

The Brand Promise Effect

We Are Just In A Different League

Yes, we have decades of experience and a beautiful portfolio, but the thing that separates us is our drive, motivation and obsession to always be the best. That’s why you should piggy-back off us.

Our principles and core values are built around robust, sustainable strategies that always lean into the future. Therefore we, and our clients will never become obsolete.

We’re obsessed with being the best and giving you the best, year on year.

It’s not hard to work out if you’re ready to engage in our services.

So when you choose an SEO Specialist or Web Designer, choose wisely.

We know what we do, we know we do it well and we’re not afraid to say it.

OUR CASE STUDIES

The Evidence Is Clear… Our Brand Promise Works

We Have Over 300 Reviews On Google & Facebook Combined

Ready to be Contacted?

Leave your details below, and we will call you in under 30 minutes!

*Monday – Friday Between 9am to 5pm

The Proof Is Overwhelming

300 Reasons Why We Are The Right Choice For You

Simply Exceptional In Every Way

We Understand Your Business

We take the time to understand your business, research your industry & explain our process to you in detail.

We Create An In-Depth Plan

We invest in frontloading your project by obtaining so much information about you and your competitors, and creating a plan of attack before you even put pen to paper.

Collaboration Is Key

We assign you a dedicated Project Manager who will be by your side every step of the way.

We Create All The Content

We take care of your ad copy for you, so it is guaranteed to appeal when they see you at the top of Google

Our Success Speaks For Itself

We continue to work with over 1000 clients locally and across the globe – we have the track record to prove our reliability.

We’re Rated in the Top 1% of SEO & Web Design Companies

We’re direct, fully transparent and have a supportive and collaborative team culture.

Frequently Asked Questions

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We give back to the Community

We give back to the Community

Over the past 12 months we have donated over $50,000 worth of work.
Our company has supported 12 NGOs.

Over the past 12 months we have donated over $50,000 worth of work.
Our company has supported 13 NGOs.

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