WordPress is among the best Content Management Systems (CMS) to use to expand your business. Today, WordPress powers around 29% of all the websites on the internet. When building your site, it is essential to consider the best website builder for your business. Consider your traffic plan, especially as you will be relying on SEO Brisbane to rank high on Google’s search results. WordPress is ahead of competition for several reasons, and is our chosen platform as an SEO company Brisbane because; 

Increased Website Loading Time 

The loading speed of your website will determine whether it will increase user experience and thus, influence rankings on Google. Some CMS systems have not been updated and do not support modern technologies. However, WordPress supports high-speed loading times with its fast-loading themes. Your loading speed will depend on the page content, images, videos, and flash-animations on a page. The more there are, the longer it will take for your site to load. Thus, as part of our SEO services Brisbane, we closely monitor load time. 

Compatibility with SEO Plugins 

Among the most powerful methods to extend the functionality of the WordPress sites is to add Plugins. The WordPress database has several powerful and free plugins that add functionality to your site. Ensure you install the best plugins like Yoast SEO to activate features like meta tags, keywords, title, description, and sitemaps. 

Easy to Publish, Revise, and Update Content 

Another advantage of using WordPress is the ease of updating content to your site. Even without the coding knowledge, you can easily publish content on your website. WordPress allows you to boost your site’s ‘findability’ by creating blog posts, adding keywords, links, and tags. 

Customisable Permalinks 

Permalinks are final URLs associated with your blog’s pages. Such links display the content of a particular page or post. With WordPress, you can make SEO-friendly URLs that contain keywords taken from your headline, or that you can edit.  

Hosting is one of the main foundations on which your website is built. This makes it vital to choose the right hosting solution, to ensure both you and your website are well looked after. As the SEO expert Brisbane, we understand that SEO is one important aspect that is directly impacted by your hosting solution.   

First, let us explain the difference between Managed and Unmanaged Hosting. 

When it comes to Managed Hosting, you basically don’t need to lift a finger. Malware scanning, automated backups and security sweeps are just a few of the many services aligned with a Managed Hosting system. Everything is managed by your hosting provider (i.e. Marketing Sweet), including the website security, backups, and much more. Websites with Managed Hosting typically perform much better than those that are not. It is literally someone’s job to login to the backend of your website, ensure everything is updated when necessary, and there is nothing compromising the safety and security of your website. In the event your website goes down, or you have any issues with it, you have someone you can call that is responsible for restoring it back to good health. Long story short, Managed Hosting provides a level of peace of mind that you simply cannot get with Unmanaged Hosting.   

An Unmanaged Hosting solution does not come with many additional services. Your website is simply given a piece of real estate on which it can exist – and the rest is up to you. As the website owner, you will be responsible for completing updates or making other changes to the hardware. Additionally, you will need to take care of all ongoing software installation and testing needs.  

As an SEO company Brisbane, Managed Hosting is the ideal option to ensure your website is performing at its peak. An effectively running and up-to-date website is favoured by Google, making Managed Hosting a no-brainer for businesses wishing to engage in SEO Brisbane.  

When you make a search enquiry, you want to find the best and most relevant results. This is where relevancy comes into play. Relevancy is crucial for SEO services Brisbane. The better the text or content of a website page, the more likely that site will achieve a good ranking. As such, relevancy is one of the factors that Google uses to evaluate websites in its index. Relevancy refers to how well the information on a website page corresponds to a search query. Relevancy includes content elements such as visible text, images, and videos. You can also generate relevance from meta elements like titles, meta descriptions, and alt tags which will be monitored by our SEO expert Brisbane. 

How Does Relevancy Affect SEO 

Search engines will assess the websites in their index that best meet your requirements for each search query you make. Algorithms consider website characteristics like load time, technical specification, link structures, and content relevance. These algorithm processes are what generates the rankings in your search results. Relevancy is essential for search engines because the results should match the users’ query precisely.   

The ultimate aim of relevancy is to satisfy the users’ experience. The closer the results match a search, the more users will trust the search provider and search engine. Relevancy plays a decisive role in the on-page optimisation element of SEO. The primary task of this part of SEO involves improving how well content addresses targeted keywords. Our SEO consultants Brisbane use targeted keyword research to identify the words that are most relevant for each search term you use.  Besides being a ranking factor, content is also among the factors used by search engines in their algorithms. For instance, a site’s content could be relevant to the search query, but the site will not rank highly in the mobile SERPs if the pages are not optimised for mobile. 

When you start your SEO campaign with Marketing Sweet, a member of our Customer Satisfaction Team will become your point of contact throughout your campaign. Our SEO expert Brisbane takes pride in getting to know you and your business to provide you with an unbeatable level of customer service that is unheard of in the SEO industry.

On a day-to-day basis, our Customer Service Representatives will monitor your campaign with a range of industry analytical software to make sure that we’re always informed of your positioning movements to ensure that you see regular improvements. Every morning, our SEO consultants Brisbane start the day by discussing your campaign and its progress with our resident SEO Scientist. There, we can raise any questions that you may have about your campaign to ensure that you’re getting informative responses to your questions and accurate information regarding your campaign.

Another incredibly important part of our process as an SEO company Brisbane is ensuring that you’re kept in the loop with your campaign with regular reports. Each month, your designated member of the Customer Satisfaction Team will prepare a report updating you with how your campaign has performed over the last month. This includes what we get up to on a day-to-day basis for your campaign, algorithm updates and trends and any other key information that will help your marketing strategies. After you receive your report, we’ll take the time after every report to get in touch with you to discuss your reports with you in detail and answer any questions you may have. Our Customer Satisfaction Team’s priority is to ensure that we’re completely transparent with what we’re doing during your campaign and are always available to discuss it with you. With a direct relationship with our Customer Satisfaction Team, you can rest assured that you’ll have a trusted member of our team as a direct source of information whenever you’re in need.