9 Pointers for Picking the Right Web Design Company
Caity Lavelle | April 8, 2022
Every business needs a good website, but unfortunately, this is easier said than done. You may be one of those who struggle as you don’t know where or how to start. Your next best option is to partner with a web design team that can turn your website into a powerful online marketing tool. It’s where you improve and elevate your online presence.
For this reason, picking the right web design company is a crucial decision you need to make. You can’t just settle with the first one you find. You need to research, have at least a top-three to consider, and qualify the agencies based on criteria. We have compiled a list of pointers to help you pick the right agency.
Read through our list of nine key points to consider. Qualify the agencies you’ve already researched, and see if they check the boxes of what a premier web designer agency should be.
1. Seamless Process and Strategic Approach
Web development is complex and requires you to take the right approach. Web designers need to have a strategic process in place and know how to follow their steps for perfect web design to a T. The greatest web designer companies have years of experience and continuously polish their practices to attain the level of perfection that is necessary. Look for an agency that takes you through every step of the process, what happens in every stage, and explains everything involved in creating your perfect website.
2. Impressive Portfolio of Designed Sites
Check out their portfolio and try to visit the websites they’ve designed. Look at their style and see if you like them. Check for the appeal, if it’s unique or generic, custom-made or just with pre-built templates. But don’t stop there. Also, check out other aspects, including its functionality, site performance, and lead generation. Their previous works will give you an idea of what your website will look like.
3. Staying on Top of the Trends and Best Practices
Trends and practices in web design constantly change. A leading web design marketing agency needs to be on top of trends, methods, and approaches. The best firm is an industry leader. They don’t only talk about the best practices but apply them. Check out their website and see if they have lead generation strategies.
4. Expert in Your Industry
Not all web design companies are created equal. While they offer similar services, they don’t have the same expertise. Other companies create impressive websites but may not necessarily be familiar with your industry. Pick a website firm with a deep understanding of your industry, know what your audience wants, the sales cycle, etc. It’s best if the website design company is an expert in more than one industry. This shows how passionate they are about learning and stepping outside their comfort zones.
5. In-House Team of Experts
Some companies outsource their marketing experts. It’s critical to pick a local web design firm with developers in-house. As mentioned, web designing is a complex process. It’s far better to know that all the team members involved throughout the entire process can put their heads together and work with one another in one area to increase efficiency, improve collaboration, and create a better result.
6. Add-on capabilities
Another upside of an in-house developer is the add-ons you get or may request as part of your web redesign. Your site needs content, a marketing strategy, lead generation, automation, SEO, and many other things. Look for a web design partner that offers you all of these things under one roof instead of looking for another team to provide them for you.
7. Customised CMS
WordPress is one of the more popular CMS platforms, but there’s so much more to it than pre-made templates. Like other CMS platforms, including Drupal and Expression Engine, they have several core features and functionalities. A great web design firm knows how to use these features and implement them in your custom website.
Don’t hesitate to ask for a demonstration of their back-end process on one of their existing websites. Request a walk-through of how they add, edit, and adjust content. It’s also great if you could see how they tailor their websites to meet their clients’ needs. This isn’t often included in the qualifying process but it’s an important aspect to get a feel for how they’ll create your CMS website in the future.
8. Workmanship and Team Chemistry
Don’t overlook the value of team chemistry and workmanship. While expertise and professionalism matter, it’s equally important to have an agency with a healthy work culture. It’s essential to work with people you are confident and comfortable with. You should be able to voice your concerns without fear of being ostracised.
During the interview phase, make sure to observe their personalities, how they speak with your team, and how they address your concerns about your website. Designing your website isn’t just a week-long project. It may take several weeks or stretch into months. So, see if your team can work well with the agency from the get-go.
9. Good References
Check for feedback and references. Ask for their previous clients and reach out. Check out the websites of their previous clients, contact them, and ask about their experience. You can ask them the following questions:
How was your experience working with them? 
Do you recommend this agency?
Were they easy to work with? 
How did they overcome obstacles that came in along the process? 
Is there anything I need to look out for?
Would you work with them again?
Pick the Best Web Design Company
Choosing your first web design digital marketing agency is a difficult decision. So, take your time and make sure you evaluate your top choices. Remember, there is no perfect web design, but there is one team that is right for all your website needs. Finding the right web design company will help you grow. Don’t settle for second best; always go for a web design firm that delivers. Use these nine pointers to guide you in picking the best web design company for your business.
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Other Resources You Might Like
Everything about Web Design in 3 Minutes –
https://youtu.be/F4fbwKV9dBU
Web Design Basics –
https://youtu.be/f7DcY8CY6TY