Web Design Melbourne
GET AHEAD OF YOUR
on Google & Facebook combined
Our Brand Promise
To be the ultimate SEO & web design company delivering page 1 rankings & incredible, unrivalled customer experience
WEBSITES BUILT WITH SEO IN MIND
We rank businesses on Page 1, and we build websites that convert people who visit your website into new, paying clients.
Our methodical process is constantly being improved to ensure we are always focused on the long-game.
Marketing Sweet – where real-world data & science meets breathtaking web design.
Did You Know... Leads from SEO are 8x more likely to become paying customers than those generated through traditional ad campaigns.
While both organic traffic and traffic generated through ad campaigns significantly contribute to the success of business websites, traffic generated from organic search results are approximately 8 times more likely to bring in new, paying customers.
For starters, SEO is more targeted than PPC (Pay Per Click) marketing. Using industry-leading software such as SEMrush, we can determine exactly what search terms customers are using to find businesses just like yours. This enables us to be much more deliberate in our approach to Web Design Melbourne. If we already know what people are searching for to find your competitors, then we know the kind of content we need to include on your website to help get it ranking.
A high SEO ranking also comes with enhanced brand reputation and credibility. Suppose your website often appears on the first page of Google for search queries relevant to your industry. People trust search engines, particularly Google, to provide them with the best, most relevant results for their search query out of the millions available. If you are consistently appearing for popular search terms, your business will automatically gain authority.
Although ongoing work is required to maintain high rankings, you do not need to pay every time someone clicks on your result like you would with Google Ads or other PPC campaigns. So long as you are continually keeping an eye on Google’s algorithm and making necessary changes to satisfy, SEO is a much more sustainable marketing method.
Depending on the industry, between 70 and 80% of people skip paid ads and go straight to organic search results because they are deemed more credible. Although achieving Page 1 rankings can take a considerable amount of time and effort, the long-term pay off can be invaluable. SEO must be carefully considered as part of your Website Design Melbourne. So, speak to the experts at Marketing Sweet today!
How important is content to the overall success of my web design?
Your website content is absolutely vital to the success of your business online. If you cannot clearly convey who you are and what you do, people will not be satisfied to make a call, or complete an online purchase.
Creating good content forces business owners – or those writing their content – to step into the shoes of their consumer. That’s why it is often good to get an outside perspective. When you know a product or service too well, you likely have the wrong idea about the questions your consumers want answered, or the kinds of characteristics they are looking for from a provider.
Content exists to provide your customers with valuable information to entice them to make a conversion. If your messaging about your capabilities is unclear or can’t easily be found, you become another ‘me too’ in the market.
Take the plumbing industry for example. If your drain is blocked, you might turn to Google and type in ‘blocked drains Melbourne’. You would assume that everyone who appears has the ability to unblock your drain. So, what makes you choose one over the other 9 results on Page 1?
Say you clicked on the first few organic results to compare some options. The business in position 1 had a clear advantage given it’s superior ranking, and you can see by their website that they can certainly unblock your drains.
The second business is quite capable as well, and also advertise that they can be ‘At your door in 1 hour’.
The third result can – yep, you guessed it – unblock your drain, but they also talk about their fast response time, excellent customer service (backed up by customer reviews) and guarantees on the quality of their work. Naturally, this one gets your vote, and you make the call straight away.
It’s easy to see why content is so critical when it comes to website design. Your website is your shop front – SEO will get people in the door, user experience will keep them there, and content will convert them into paying customers.
What is the importance of good Website Navigation for Web Design?
Website navigation is absolutely essential when it comes to Web Design Melbourne. An organised navigation system is like a road map that directs visitors to various pages on your site. The navigation menu or bar is the collection of links you see placed at the top of this very page.
Having easy-to-follow navigation on your site is vital for the overall user experience. With this said, good website navigation comes with several advantages, including;
Increased Visit Duration: Easy-to-follow navigation increases the time visitors remain on your site. A navigable website allows visitors to explore your website and get more information about your business, including services or products that you offer.
If customers find your Website Design Melbourne hard to use, or can’t find the information they need, they will quickly lose interest and leave your website for a competitor’s.
Increased Rate of Conversions: Good Web Design Melbourne allows customers to complete a conversion quickly and easily. Depending on your industry and website functionality, a conversion could be a product purchase, a phone call, or a contact form submission.
Good content flow and navigation go hand in hand. You need to make your key offerings and selling points clear, while also ensuring your customers know what they need to do to take the next step in the purchase decision.
Mobile-friendly: Today, more and more people are using their mobile phones to browse for products and service providers online. As such, it is crucial to have a Website Design Melbourne and navigation that is responsive. If they cannot easily move through your website on a mobile device, they will immediately “bounce”. A website’s ‘bounce rate’ is determined by the percentage of visitors who leave the website after viewing only one page. Poor navigation will understandably increase this number.
Marketing Sweet are the experts of Web Design Companies Melbourne. Our Web Designer Melbourne builds websites that convert, and always considers navigation as an imperative factor.
Why work with a customer service focused company for web design?
When choosing from Web Design Companies Melbourne, it’s important to pick a web designer that cares as much about your project as you do. In our industry, customer-focused businesses are hard to find. Our Website Designer Melbourne always takes pride in personally getting to know you and your business to deliver the best end product and experience for your new website. We take our customer service seriously and have developed a dedicated Customer Satisfaction Team who will always go the extra mile to make sure that your experience is not only stress-free but enjoyable.
Exceptional customer service and satisfaction is the core of our business. Reflected in our Brand Promise, we centre ourselves around providing exceptional value to every client and going above and beyond to provide tailored solutions for you. When you choose Marketing Sweet as your Website Designer Melbourne, we’ll provide you with an enthusiastic and dedicated Project Manager from our Customer Satisfaction Team as a consistent point of contact to walk you through every stage of the process. We’re here to provide you with leading industry advice, recommendations and knowledge to set you on the path to success. When you come on board, you’re welcomed into our Marketing Sweet family. Unlike other Web Design Companies Melbourne, throughout the process we take the time to get to know you and your business through detailed research and conversations to be able to deliver a custom project that is tailor-made to your business and your objectives. As a team, we always love to see our clients succeed. Therefore, we’ll provide you with ongoing resources and support to facilitate your long-term success. Our team take pride in developing long-lasting relationships with our clients and are only a phone call away to assist you with your ongoing needs.
Is there an ongoing cost for web design?
When you choose Marketing Sweet as your Web Designer Melbourne, you can rest assured that there are no ongoing costs for the design of your new website. Once your project invoices have been fulfilled and your website is live, the website is 100% your property to do with what you wish.
With this said, we offer a service called Managed WordPress Hosting, where our Hosting Manager will take care of all the technical aspects of your website and its technical upkeep once the website is live. This is charged on a monthly basis for a small fee, and includes services such as core and plugin updates, caching, contact form anti-spam, SSL installation and maintenance, and more. When you undertake a website project with our Website Designer Melbourne, you have the option to host with us or with a provider of your choice. Either way, we will facilitate the ‘Going Live’ process by either making the website live on our server, or transferring website files to your chosen provider for them to take it from there. Our hosting service is recommended for all clients with WordPress websites, and those who build new websites with us. It helps to ensure your customers are able to access a fast and secure website, while meeting all of Google’s Guidelines to maximise the effectiveness of any other marketing such as SEO and Google Ads.
Depending on the functionality of your website, you may be required to purchase a once-off or yearly subscription for a plug-in which you will need to maintain beyond the website project. However, this is completely dependent on your unique website and this would be outlined within the breakdown of the proposal. If there is an ongoing cost for subscription-based plugins, payments will be made directly to the plugin developer, so is completely independent from Marketing Sweet.
Once your website is made live, if you decide in the future that you would like to make updates, this would be considered an additional cost. While our Web Designer Melbourne will provide you with a comprehensive training so you can make changes to the website yourself, we are always here if and when you need our web design support again.
Did You Know
We specialise in renovating
We specialise in
renovating existing websites
From outdated to spectacular, it doesn’t matter how it’s built, let us see what we can do.
From outdated to spectacular, it doesn’t matter how it’s built, let us see what we can do.
6 Reasons Why We Are
The Web Design Melbourne Experts
Built On The Best Platform
Your website design is built on WordPress, which is an open-source platform powering 40% of the world’s websites.
You Get A Dedicated Team
Your website will be constructed and led by your dedicated Project Manager and web designer Adelaide, ensuring constant collaboration with you throughout the process.
We Do All The Heavy Lifting
Your website content will be written by our incredible team of Copywriters, who will let your customers know just how amazing your business is.
Fully Optimised WebsiteOur Web Care team will fully optimise your website for mainstream desktop, tablet and mobile devices.
We’ll Train You
Every web project finishes with a complimentary training session so we can show you the ropes for future website changes. We are always here for support when you need us though!
Our 4 Step Web Design Process
Step 1: Plan
Understand Your Business
Research Your Competitors
Step 2: Proposal
Send You A Customised Website Proposal
Step 3: Implement
Finalise Website Blueprint
Build, Design & Write The Content For You
Present Built Website & Make Changes
Optimise Your Website For All Devices & Go Live
Step 4: Ongoing Free Support
Provide You With Website Training