All You Need to Know to Choose a Web Design Agency
Caity Lavelle | April 20, 2022
When creating a website, the chances are high that you will have a wide range of web designer options. The available options may range from freelancers and local web designer companies to full-scale digital marketing agencies, which at times can overwhelm you, especially if you do not have prior experience. Sometimes you might find yourself with an expensive option beyond your company’s budget.
While going through the design phase of your website, you must first think like a customer and then make decisions accordingly. Ensure that you keep your goals in mind and what your visitors are looking for. Marrying what you want people to do on your website and what the audience wants to do is the secret to your business’s success.
Ways to Improve Your Website Usability
When your target audience visits your website, it must be easy to find what they are looking for and accomplish what they want. Providing simple and clear navigation and a consistent website layout are vitally important factors. To ensure that you improve your website user experience, here are the tips to consider;
Navigation
This is the bar at the top of the website that guides visitors around. Good navigation comprises arranging your website to make sense for your visitors. If you have a physical shop, you make good displays of the items you sell and often arrange similar items in one area; on your website, you can do the same thing. You can have the main menu navigation informing visitors what they will find in each section, like signs on a physical shop. However, the signs you have might not make sense to everyone. In addition, when people visit your website, they expect things to work in a certain way. For instance, if your user wants to go to your homepage, they will usually just click on your logo. Therefore, it is essential to ensure that your logo is displayed on every page.
Style, look and feel
Although everyone has their own personal taste, there are general guidelines to follow. One of the most important factors to consider is your page layout, which should be consistent across your website with similar fonts, images, and other design elements. Sometimes when choosing the colour, you might be inclined to go bold and grab people’s attention, but most online audiences are used to reading dark texts over a light background. You should ensure that your visitors’ eyes don’t cross when trying to read that content. Furthermore, considering where on your page the content ends up is essential. Making people scroll down too far to see important information can cause them to tire and easily close your website. You can help your customers through the use of headers and bullet lists for a quick scan of the pages to decide whether the information there is what they are looking for or not.
An appealing call to action (CTA) note
When visitors come to your website, and after scrolling, you should encourage them to take action. A good CTA can help your visitors understand what to do next. If you want them to pick up the telephone and call, let this be displayed very clearly as “call now”. On the other hand, if you want them to visit you at your physical location, you can point them to “get directions”.
How to Choose a Web Design Agency
Before choosing your leading web design Adelaide agency, you must ask yourself what you need from your website. To narrow down the best web designer for your business, here are a couple of tips to consider;
What your business deals in
With many different websites available, what your company does guides the type of business you need. It would be best if you also considered your industry, whether you are selling a product or service, before finding the expert to work with.
Business goals
Your goals should be crystal clear ahead of time, and what you want your users to do when they visit your website should be a key consideration. Your website should look different if you are a new brand from an already established brand and with an already trafficked website.
Target audience
What users you target to visit your website is vital and if you are not sure of your target audience, ensure you involve a professional for help.
With these tips in place, you can take different routes to choose your preferred web design agency for your business website. Whether you decide on a freelancer, boutique firm, or full-service digital agency, you should consider the pros and cons of each. Here is a brief of various categories and what you need to know about them;
Freelancers
These are self-employed web designers mainly dealing with various clients’ small to medium-sized projects. One thing that accompanies a freelancer web expert is high rates since they do not have a team or different departments. This is a one-person band that does the work alone and will be responsible for handling all aspects of your website. Choosing this as the option for your website project could be risky since some do not have enough resources due to their likelihood of sharing the available ones amongst the projects they are currently handling.
Boutique web design agencies
These firms mainly specialise in offering services with a critical focus on a few programming platforms. If your business wants a modern and secure website without the price tag of a full-service web digital agency, the best web development boutique digital agency is the way to go. Choosing this option comes with other benefits, such as a friendly budget and assurance of achieving the greatest value for money. However, before engaging a boutique web designer, ensure that you carry out due diligence to determine how the company approaches different projects. While some may offer many services, they may lack some experts, which may come at a cost to your business.
Full-service digital agency
This option is mainly for businesses where budget is not their key factor. You benefit from getting all your website needs solved, ranging from design, branding, and ongoing marketing needs. The available experts can handle virtually all of your needs and answer all web-related questions. These services tend to come with a substantial fee.
Why Choose Marketing Sweet Team for Your Web Design Needs
At Marketing Sweet, we know what it takes to build an incredible website for your business. We are the team to contact if you are looking forward to having a website that can earn more traffic and conversions for your business. The most crucial aspect of your website is creating one with Google in mind. You need your website to rank higher in Google’s search engine, which is only achievable through strategies such as SEO.
With Marketing Sweet as your preferred web designer, you can rest assured of a solution that works for your business and will work within your budget. In addition, you can have peace of mind knowing that you’ll have a customised website, making you unique and stand out among competitors.