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Google Ads (AdWords) Campaigns that Convert
Google absolutely dominates the Search Engine Market.
How can you ensure your business is visible when a potential customer makes a search?
Speak to us today about Google Ads vs SEO. We use real data to recommend the best solution for your business.
Google Ads, formerly known as Google Adwords, is an advertising system set up by Google. Google auctions certain keywords on this platform. Advertisers bid on these keywords so that their ads can show up in search results when someone types in that keyword. This also helps us understand how Google makes money from searches as advertisers pay for every keyword searched in the Google search bar.
The platform runs on a pay-per-click mechanism where advertisers only have to pay when visitors click on their ad. So basically, people are paying for clicks on their ads, and the higher one pays, the more visibility one gets on the search engine results.
To keep the quality of search results in check, Google also considers a quality score apart from high bids from businesses. This is to ensure that the overall user experience is smooth and valuable.
With Google being the largest search engine worldwide, Google Adwords became the largest advertising platform available online. It has become the easiest and most convenient way for businesses to reach their targeted audience online and grow their businesses.
However, merely bidding high on keywords won’t lead to high conversions. There is a possibility that Google Adwords Melbourne may not work for your business. This is because the success of Adwords depends on how relevant the keyword is for your company and its competitiveness in the marketplace. However, if you spend the time and effort to find the perfect keywords for your business and have the funds to bid high, there is no better platform than Google Adwords to reach your targeted audience. All of this is further enhanced if the quality of the ad is as good as the money you have invested in the bid.
Google AdWords is popular among online businesses due to it being a powerful tool for helping them grow. On the other hand, Google Analytics is a platform that provides detailed insights into how people interact with websites on the internet. The two platforms, when used together, can produce a powerful impact on the growth of any business. But first, let’s understand Google Analytics in detail.
Google Analytics is a web platform that has everything one needs for investigating the analytical performance of SEO. It has tools and provides statistics to better understand the current marketing strategy’s performance and improve it. It is used to collect the insights of visitors on a profile which in turn helps track the site performance.
With this information, businesses can determine the traffic source and hence realize what’s working and what’s not in their marketing strategy. As a result, the insights help make amends to the strategy or develop a completely new and more effective one.
Moreover, based on the patterns discovered in the analytics, businesses can also develop new strategies for markets that they had previously neglected. When used with Google AdWords Melbourne, Google Analytics proves to be an even more effective tool.
Marketers have to make vital strategic decisions every day. They have to determine the right keywords to increase traffic and conversions. More importantly, these keywords have to be used in the proper channels which generate the most interest in the audience. Google analytics can help them determine which keywords are suitable. As a result, Adwords consultant Melbourne can advise their business clients to bid for the right keywords. This seamless integration between the two platforms can open up a wide array of possibilities for any business.
A website that changes its layout to offer an experience on a mobile device is a mobile responsive website. Having a mobile responsive website is a great option now that people are more on their mobile devices than their computers, especially now people are more time-poor and are searching while they are on the go.
The benefit of having a mobile responsive website is that it is guaranteed that no matter what device someone is using, they will have a good experience that is also consistent. Google takes into consideration whether it is mobile responsive and will make a website more visible if it is. Having a mobile responsive website means it will rank higher than a website that is not mobile responsive.
Having good mobile responsiveness impacts Google Adwords, as Google Ads Melbourne gives a mobile experience score for landing page experience for each keyword destination URL. We have all been there when we are trying to check out an online purchase and the confirmation page won’t show up, this is a poor mobile responsive website. If you have a good mobile experience score for the landing page experience for the keyword destination URL, this will be more likely to be visible and ranked higher on Google’s ranking ladder. When your landing page is ranked higher on the ranking ladder, it will then be a more successful ad. When you have a Google Adwords Melbourne campaign you want it to reach as many people, so there is more chance for people wanting to know more or convert.
The Marketing Sweet Adwords consultant Melbourne is in the know with all the factors that make your Google Ads have the best chance of success. Let us help you get your business known and drive more conversions!
Google identifies relevancy by how closely the ad campaign is to a user’s search, this can be through keywords. The closer the connection between the keyword and ad copy, the higher the keyword relevance. Creating relevant Google Ads Melbourne and ad copy helps trigger more clicks and conversions. Some poor ad relevance may be because the ad groups are not focused on a keyword theme, or an ad group was copied and the keywords did not change to tailor the new ad. It is important to make sure you have relevant ad groups for a successful Google Ad. Here at Marketing Sweet we can help you create relevant ad copy so your PPC Melbourne is successful.
Having relevant landing pages also plays a role in how relevancy affects Google Adwords. Don’t send the user to your home page for them to struggle to find what they were after, take them to the relevant landing page. Sending the user to the relevant landing page will also help increase the chance of conversion as it is easy for them to access and find out more.
Having relevant ad copy and landing page will affect Google Ads Melbourne by increasing your impressions, raise click-through rates and ultimately reduce your overall Google Ads spend. An optimised landing page should deliver on what was mentioned in the text, especially as the text is what makes the user click to find out more.
The Adwords consultant Melbourne at Marketing Sweet has the knowledge and skills to get the most return on your PPC Melbourne investment when it comes to Google Adwords. We know the right keywords to use and ad copy that will give you the conversions you want to grow your business. Our PPC Agency Melbourne understand Google Ads can be confusing as you want your ad to be successful and reach as many people as possible, so leave the hard part to us!
Our PPC agency Melbourne are driven by making sure we offer you an unrivalled and incredible customer experience. Customer satisfaction is one of our main drivers, and without it, we simply wouldn’t be where we are today. As we are customer-driven, we want to understand what you’d like to achieve with your AdWords campaign and ensure you receive these quality outcomes. With over 300+ 5-Star Reviews you can rest assured that our service works.
We understand that communication is key. We undertake a significant amount of work to ensure that you are informed on how your PPC Melbourne campaign is performing, sending monthly reports, and calling you regarding your results. This allows us to offer full transparency and thoroughly communicate your outcomes. We want to work with you to achieve your AdWords goals and not just move through the motions. This is where we differ from our competitors. We are honest, approachable, supportive, and friendly. Most of all, we want your business to succeed. So why not you?
Our PPC agency Melbourne are obsessed with ensuring your AdWords campaign is a success and take a scientific approach to everything we do. When monitoring your AdWords campaign, we conduct A/B Testing and combine this with our knowledge of your industry to find out what your market responds to most effectively. We additionally add and remove keywords depending on their relevancy, even adding negative keywords to ensure that the audience that is finding you is relevant to your business. This ensures that you’re receiving cost-effective conversions and an advertising campaign that performs at its best for your business.
Due to our customer service offering and obsession with seeing your success we have thousands of ecstatic clients. As we are the marketing company that cares, we want to see your business grow! So, work with our customer-obsessed team at Marketing Sweet.
Pay Per Click (PPC) Melbourne campaigns
with Incredible Results
3 Reasons Why We Are
The pay per click (ppc) Melbourne experts
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We have 100’s of reviews because our clients love our work.
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You can have confidence & peace of mind with no fixed term contracts.
We are big on communication & keeping you in the loop.
Our 5 Step PPC Process
Step 1: Plan
Understand your business
Present competitor research
Present preliminary strategy
Present keyword list, search volumes & budget
Step 2: Proposal
Create a strategy & submit your proposal
Step 3: Implement
Setup account & marketing campaign
Create Ad content & extensions
Select target audience & locations
Step 4: Report
Generate report & analyse
Contact the client to discuss report
Adjust the strategy
Step 5: Communicate & Optimise
Continue communication with the client whenever required
Increase click through rate
Focus on the campaign for better conversion
We love Pay Per Click (PPC)
Select the right keywords to target the right type of audience to generate leads.
Understand your offering, build a campaign to communicate your message & deliver results fast.
Get your target audience to click on your Ads to convert to leads
Work collaboratively with you to ensure we achieve the best return on your investment.