PPC Brisbane

Google beats all its competition with an average click-through rate of 0.4%, almost ten times better than any other search engine. As such, more and more companies are using Google AdWords Brisbane to promote their business. Here are the factors that contribute to effective Google AdWords.

Keywords

Keywords are the primary targeting tool for Google. As such, users have already pre-qualified themselves for your content by using Google to search or shop. The only thing that you have to do is to ensure you choose the right keywords that target your audience. Remove all unrelated keywords and focus on specific ones that will control your ads and increase lead generation.

Targeting

Google Ads Brisbane allows you to cast your net wide through various targeting options. You can specify ads to be displayed to users in a particular geographical region. You can also optimize your ads to appear to those interested in your geographical area by including geographic terms in their search. Google AdWords also allow you to limit your ads to appear on specific devices like mobiles or tablets.

Ad Copy

Although the right keywords will place you in front of your prospective customers, having a suitable ad copy will motivate your prospects to investigate further and click your ad. The right keywords combined with your ad copy influence your click-through rate. Ensure you use some ad copy strategies like using a call-to-action and value proposition. You can also create two or more ad variations and test their performance. Some ads do better than others, and this allows you to make an informed decision. 

Measure

You must measure the returns of your Google AdWords Brisbane to ensure that they are working. There are three primary areas to measure your Google AdWords; impressions, clicks, and conversions. The Google AdWords Programme will track your impressions and clicks. However, you must set up a goal in Google Analytics to track conversions.

Site security is important for a website so it stays online and also prevents the likelihood of the website containing hacked content. Having site security is important for PPC Brisbane as this will increase your website’s authority and quality score, which will then improve your ads’ performance. Google wants to give the user the best results for the search that they are making, so having site security will help your website be more credible and increase rankings.

An SSL certificate is a data file that digitally binds a cryptographic key to a companies details such as, domain name, server name or hostname, company identity, and location. When the SSL certificate is installed on a web server, it will activate the padlock and this will allow secure connections from the web server to the browser.

SSL certificates are important for Adwords as it impacts the page experience and also the speed, which can also affect the page experience. Users are more likely to convert on a secure page, so if the website is not secure you may see you have a higher bounce rate. The benefits of having an SSL certificate are that it helps build customer trust, improve conversion rates and also increase Google Rankings.

Having a credible and authoritative website with a good quality score will be recognised by Google and you will see your Google Rankings increase. Having a high Google Ranking will mean your ad will be seen by more people and your website will experience more traffic, resulting in more conversions.

At Marketing Sweet, we have an Adwords consultant Brisbane that looks after our clients’ site security and SSL certificates so you don’t have to worry! Let our PPC agency Brisbane take care of the hard part and advertise your business, so you can welcome your new clients.

Quality content is essential for the success of your Google Adwords. Here at Marketing Sweet, we help you choose personalised keywords that will be best for your ad campaign. Our PPC agency Brisbane also continuously conduct research, to ensure you get the most out of your ads and the keywords are relevant to the content on your website. During the campaign period, the Adwords consultant Brisbane will also monitor and add relevant keywords to ensure your ad copy is relevant and is being seen.

Google identifies relevance as how closely the ad campaign is to the user’s search. This can be determined by keywords, ads text and post-click landing pages. Keywords should match your Google Ads Brisbane and your ads should match the corresponding post-click landing page. With the research we do at Marketing Sweet, you do not have to worry about this, as our PPC agency Brisbane have the knowledge and expertise to guide you in the right direction. Quality content is important to ensure that Google deems your keywords relevant to your ad.

Having quality content also impacts your Google quality score of the keywords. A quality score is Google’s rating of the overall user experience, that your ads and landing page provide when a user searches a particular keyword. Quality scores are shown on a scale from 1-10 found on Google Ads, this gives us the indication of whether your ads and landing pages are useful to consumers.

There are different types of ads such as banners or expanded text ads to maximise presence. But, you don’t have to stress, you can leave that to us while we choose the best ad type for you and your business to maximise results! Quality content for Google Ads Brisbane improves the outcome of your ad, to ensure that you are getting more enquiries and customers to grow your business.

Authority within Google is the same as authority offline. Authority is a website that people can trust to provide expert advice on a certain topic. If there is a website within an industry that is seen to have authority, Google probably will think this also. As more sites link to a particular website, the more authoritative that site will become.

The factors that influence your authority within Google include domain, quality/quantity of links, and traffic elements.

How much authority you hold in Google’s eyes will determine how you will rank on Google’s ranking ladder. Google wants the most reliable information to be shown in their results to a user’s search. If Google doesn’t think your website has authority, it will be unlikely that you make it on the first page of Google and this can impact the potential customers that visit your site.

If your website is hard to navigate, Google can deem the site not authoritative because it doesn’t provide a great user experience.

If a website has poor authority, Google will show the ad less often as it may not be the best option for what the user has searched. If your website has poor authority it is possible to improve this, however, it will take some time. Improving your authority can involve updating to more quality content and also being linked to an authoritative website.

Authority affects Google Adwords Brisbane as the more authority your website has, the more likely the ad will reach more people, resulting in more chance of a conversion. If you have the right keywords in the ad and have an authoritative website, you are on the road to a very successful PPC Brisbane campaign.

Whether you have authority or not, the Adwords consultant Brisbane at Marketing Sweet can help you ensure you see conversion with your Google Ads.

Our brand promise is ‘To be the ultimate SEO and Web Design company delivering Page 1 rankings and incredible, unrivalled customer experience’. With customer service as one of our driving forces, we are committed to delivering high-performance campaigns that generate quality leads and conversions for your business.

Throughout every service, our team are dedicated to delivering exceptional customer service to every client and providing an experience unlike any other company within our industry. When it comes to PPC Brisbane, many agencies will take a ‘set and forget’ approach to your campaign. We believe that with a well-managed campaign and the right team behind your strategy, you can sit back and watch leads generate and your revenue increase. We want to create long-term success and revenue for your business and for you to enjoy your experience along the way. To deliver the ultimate level of customer service, we believe in combining exceptional communication skill with practical knowledge and skill to generate results that will immensely benefit your business. As certified Google Partners, we continue to improve our knowledge and understanding of Google’s algorithms to provide you with a high return on your investment. As part of our incredible customer service standard, we are devoted to developing long-lasting relationships with our clients and building trust through exceptional results. By understanding your business, competitor and buyers, we have an in-depth understanding of how to position your business and target motivated customers. We want to see you lead your industry and believe in complete transparency and honesty when it comes to your performance. We want to see you succeed, so won’t keep secrets or keep you in the dark. We see ourselves as an extension of your business and will always drive strategies that facilitate long-term growth and sales.