SEO Darwin

Since most consumers who conduct a local search visit their nearest store, creating a local search marketing strategy is essential. Local SEO is all about putting your business on the map in local searches where local consumers can find you. Local businesses rely on Google’s results to drive traffic to their websites. Getting your business on the first page of Google may seem challenging. However, it is the power that Google holds that makes it possible for local businesses to rank high in Google search results.

Google’s first page provides several ways for local businesses to stand out. For instance, the expandable knowledge panels, answer boxes, and related questions. You will also likely experience increased traffic and click-through rate. Several studies have shown that the first result has a click-through rate of 36.4%, while the second has a 12.5% click-through rate. The rate continues to decline down to 2.2% for the 10th local result. This data proves that most consumers choose businesses on the first page of local search results.

The top results also populate the “Position Zero” answer boxes, AKA ‘featured snippets’. Earning your way to the first page of local search results could get you featured in a snippet and give your business exposure and credibility. These features will generate more leads for your business, which will most likely convert your leads into paying customers. 

Research shows that most shoppers conduct online research before buying a product, and Google is the go-to search engine. The first local search result provides consumers with reviews, ratings, descriptions, and contact information. This allows consumers to trust and choose a business on this page. Getting on the first page of Google will also increase your industry authority and a platform to stay connected to your clients.

Custom web design is the process of building a website from scratch. This ensures the website design and content perfectly reflect your business’ branding. Rather than creating websites that are heavily coded and terrifying for the average Joe, WordPress themes allow us to produce websites with incredible creativity, functionality and flexibility. They also save business owners time and money.  

While our SEO company Darwin of course aim to produce websites that are stunning on the outside, we also ensure that they are user-friendly on the inside. This is a big plus when it comes to Google’s ranking requirements. It allows Google to read and index the website efficiently, while also allowing the website owner the freedom to make ongoing changes! That’s right – no code needed. Whether you are a technical genius or an absolute novice, our SEO-based web design will have you feeling like a pro in no time.

When it comes to SEO Darwin, custom web design has its fair share of benefits. The SEO settings are easy to access and edit. Additionally, our SEO company Darwin create a responsive and well-designed website that enhances the user experience. Hence, you can make your website fast and responsive, which greatly benefits search engine users. 

During the web build process, we install the plugin, Yoast, to help ensure that what we are building and the content we are creating is perfect for Google’s algorithm. The simple traffic light system allows us to measure things like the website’s readability, keyword density, and overall content quality. These are all imperative factors in SEO success, so this helps with getting it right from the beginning, which our SEO expert Darwin can assist with. Custom built websites also make it easier to adapt to new Google algorithms changes.

With all of this said, regardless of the kind of website you have, our SEO consultants Darwin will work to produce an SEO strategy fit for your business and industry.

Before discussing the importance of theme and plugin updates for SEO Darwin, let’s understand what they are.

A Plugin is basically software that contains a group of functions. If a plugin is installed on a website, you get to use all the functions that come with it. By updating plugins regularly, you can add more functionality and features to the website.

Moving onto themes, it is basically the pack of colours, designs, fonts, photographs, logos, and the layout that goes onto your website. In simpler terms, a theme dictates how your website looks and feels to the naked eye. If there were no theme installed, you would see words as they are on a document.

There are three important benefits of plugin and theme updates that directly impact the SEO performance of the website. These include:

Increased Security 

Regular website updates help to increase security against potential threats such as hacking. Theme and plugin updates can mend the vulnerabilities released by the developer and can strengthen the over system. A more secure website automatically performs better with regards to SEO, as search engines consider security while ranking websites.

Repair Bugs 

If your website is facing any bugs and issues, it is likely that they can be fixed by updating the plugins or themes. A sick or ‘bugged’ website performs poorly in SEO rankings, as it depletes the user experience. As a result, updating plugins and themes can improve site SEO by keeping it functioning correctly.

Features and Functionality Improvements 

If the software of your hosting server releases a new feature or function, you would have to update the plugins and themes to access them. Getting these new features and functionality improvements for the website also impacts SEO positively. A site that functions properly and has good features running in the background is always favoured by search engines.

Algorithms are what search engines use to retrieve data and deliver search results relevant to search queries. Google makes changes to its algorithms several times per year. While some of these changes are minor, others impact search result rankings, traffic, and SEO. The change in algorithms happens because Google understands that people’s online behaviour frequently changes and discourage unnatural SEO practices. The algorithm updates focus on different SEO topics like poor content quality, keyword stuffing, copyright infringements, and more. Google analyses such points in your website to see if your SEO is up-to-date with the newest practices. If you have excellent SEO Darwin practices, your rank could jump ahead of a competitor. If not, your rankings may drop, but with our SEO services Darwin, we can guide you in making the best decisions to suit Google’s Algorithm.

When Google rolls out a core update, the ranking algorithm changes. These updates may nullify all the time and resources you spent on optimising your website. For example, a core update can eliminate an otherwise favourable impact of a ranking signal targeted by your site. Core updates may also impose penalties that can affect your ranking. For instance, the panda update imposed an automatic and algorithm penalty for all sites with thin content. Other core updates affect more than rankings and restructure Google’s SERPS. Google uses its core updates to add, remove, or modify alternative listings in its SERPs. The alternative listings include non-paid properties like People Also Ask (PAA) listings, Knowledge Graph Panels, and featured snippets. 

Google algorithm updates are designed to improve the quality and relevance of its search results. As such, you can prepare for them by improving the content of your website and watching out for Google announcements. Avoid manipulative SEO practices because most core updates target sites that engage in manipulative SEO practices. Google may also use its core updates to penalise offending websites that use practices such as keyword stuffing, link spams, and paid links.

Throughout your SEO campaign, our SEO expert Darwin undertakes regular checks of your ranking and positioning to ensure that we are vigilant with keyword movements. Using industry software such as SEMRush and Google Analytics throughout our SEO services Darwin, we can monitor and assess traffic and conversion data across your campaign to provide you with insights as to how your campaign is tracking.

Internally, every morning our Customer Satisfaction Team, including your designated SEO expert Darwin, meet with our resident SEO Scientist to discuss your SEO campaign and how it is performing. This allows us to discuss your progress and enquiries as a team and collaborate to develop new strategies to strengthen your campaign and deliver the best experience for you.

As part of your SEO campaign, our SEO consultants Darwin also provide you with a monthly report that outlines the progress of your rankings from the day you came on board, as well as traffic and conversion data for the month prior. Within this report, we aim to help you understand how SEO works, what we’re doing for your campaign on a day-to-day basis and how your campaign is improving. You’ll be able to compare your performance month-to-month and collect insights as to how your SEO keywords are individually ranking. Once you’ve received your report for the month, a member of our Customer Satisfaction Team will get in touch with you to discuss your SEO services Darwin in detail so that you’re confident in your results. We’re committed to transparent and open communication, so our SEO consultants Darwin will keep you informed with algorithm updates and industry news on a regular basis. Through our reporting process, our SEO company Darwin take pride in developing a trusted relationship with our clients and getting to know you and your business personally. With a dedicated Customer Service Representative with you throughout your campaign, you’ll have a consistent point of contact for all of your enquiries.