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I’m guessing you have typed in Adwords Adelaide into Google because you are seeking an outstanding Adwords Management Company based in Adelaide that has the team, proven track record and the ability to get you on page 1 of Google fast.

Does this sound about right?

If yes, well the search is over because you have found Marketing Sweet, Adelaide’s Number 1 Marketing Company specialising in Adwords Management. We beat our competitors across multiple searches and we can do the same for you!

Why us?

We are an incredible company driven on customer service, client satisfaction and outstanding results. Everything we say is evidence-based and is backed up by tons of reviews on Google and Facebook, and heaps of video testimonials. Marketing Sweet is a company committed to small to medium-sized businesses, offering high-end service without the big price tag. We work in all areas online to grow sales including your Website, Landing pages, SEO, AdWords, Social Media, Photography and Videography because we believe it should all be integrated. Our key is having everything you need all under one roof, so it is completely seamless, offering more control and providing better measurable results, that’s the Marketing Sweet way.

Where do I start with cleaning my Adwords Adelaide Account

As much as we all hate cleaning, it needs to be done every once in a while, even for your Google Adwords Adelaide account! Cleaning your account presents a great chance to reassess and make considerations of the changes that need to be made. If we don’t clean up every now and then, your Adwords account will be cluttered and become too much. Additional work will need to be put in to ‘step over’ the clutter we’ve made.

Get ready to feel clean and new again, as we’ve compiled three important tips to effectively to clean up your Google Adwords account.

Want to get your website on page 1 on Google within 48 hours?

Step 1: Consider keywords with a low search volume or Low Impressions

Adwords Adelaide

The first approach in cleaning your Adwords Adelaide account is to get rid of those keywords that present low impressions or as Google states ‘low search volume’ (LSV) and have proven to be ineffective in outcome. Google classifies these words as having minimal or no search volume, and annoyingly these terms can be sitting in your account wasting space and causing headaches.

The problem is that these keywords may get in the way of filtering and accurately identifying optimisation opportunities. Don’t hoard your keywords, trying to keep them alive, with the glimpse of hope that it will one day will burst traffic to your website. It’s best to avoid and neglect the reoccurrence of these keywords. My recommendations suggest:


  • Filter for Low Search Volume keywords over the past 12 months or so
  • Identify keywords that have very few or 0 impressions
  • Remove these keywords that fall into this class

Low impressions

  • Apply a new filter for all keywords with less than 25 impressions over the past 12 months
  • Remove these Keywords that fall into this class

Step 2: Lacking Ad Groups

Focus on changing or even removing Ad Groups that serve low purpose to your campaign. If they lack impressions and are taking up space, it maybe time to reconsider. Before moving further, please ask yourself these questions:

  • Are there paused ads that appear in your campaign? Why are they paused?
  • Does your ad group lack impressions and targeting? LSV keywords present?
  • Does your ad groups ads attract traffic? Are they contributing to your campaign?

After asking yourself these questions, consider if your ad group is wasting space or getting the results that your campaign needs to move forward.

Adwords Adelaide

Step 3: Unused Labels

Adwords Adelaide

Last step is quite simple and easy, consider assembling your labelling system. Rather than spending all your time picking through your labels next time you run an ad analysis, it may be best to get rid of the inactive or unneeded labels.

Go through and investigate whether the labels are still being used, and immediately remove all labels that are not assigned to anything. Better to have a concise and nicely arranged account that will make its access easier for you.

Use these tips and you will successfully clean out your Adwords account, which will allow you to make better decisions and help improve your adwords performance.

I would like to thank Victoria Spall who provided a remarkable article and inspired my written piece. Find the link here: https://browsermedia.agency/blog/spring-clean-your-adwords-account/

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