Three steps on how to clean up your Adwords Adelaide Account

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Our 5 Step AdWords Process

Step 1: Plan

Understand your business & target market

Present competitor research

Create keyword list

Present budget based on cost per click & search volume

Step 2: Proposal

Create and send preliminary strategy & submit proposal

Step 3: Implementation

Create AdWords account

Finalise targeted keyword list

Create Ad content & extensions

Implement monthly budget on target audience

Step 4: Report

Generate report & analyse

Contact the client to discuss report & make recommendations

Adjust the strategy to maximise lead generation

Step 5: Rinse & Repeat

Maintain ongoing communications at all times with client

Focus on optimising the campaigns

Increase the traffic volumes to website

Deliver more leads

We love AdWords

We know how to:

Select the right keywords to target the right type of audience to generate leads.

Get your target audience to click on your Ads to convert to leads.

Understand your offering, build a campaign to communicate your message & deliver results fast.

Work collaboratively with you to ensure we achieve the best return on your investment.

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Want to know more? Why not have a chat with us.

We got your attention. We can do the same for you.

Why Marketing Sweet?

We are a full-service digital agency, meaning we do it all in-house.
We are the marketing experts you can trust.

We are a customer service driven company

We have a honest & direct approach when providing advice.

We have an amazing team culture which is friendly, supportive & collaborative.

We offer advice based on research, evidence & experience

We take the time to understand your business.

We take the time to understand your industry & competitors.

We take our time to explain everything in detail.

We give back to the community

Over the past 12 months we have donated over $50,000 worth of work.

Our Company has supported 8 charities.

We have an undisputable track record

We have over 180 reviews on Google & Facebook & growing.

We have over 20 video testimonials for you to watch.

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We have 20+ friendly & Professional in-house staff & growing fast.

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We give back to the Community

Over the past 12 months we have donated over $50,000 worth of work. Our company has supported 8 charities.

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Complementary Services

We are a full-service digital agency with everything under one roof.

New Website

Is it time for a new website?

Update Website

Thinking about updating your website?

SEO Marketing

Want to be on Page 1 on Google with SEO?

Videography

Thinking about a video that drives sales?

Adwords Marketing

Want to be on Page 1 on Google?

Photography

Need a photographer to do a shoot?

Web & Email Hosting

Need someone to host your website?

Graphic Design

Thinking about graphic design & logo?

Read More

I’m guessing you have typed in Adwords Adelaide into Google because you are seeking an outstanding Adwords Management Company based in Adelaide that has the team, proven track record and the ability to get you on page 1 of Google fast.

Does this sound about right?

If yes, well the search is over because you have found Marketing Sweet, Adelaide’s Number 1 Marketing Company specialising in Adwords Management. We beat our competitors across multiple searches and we can do the same for you!

Why us?

We are an incredible company driven on customer service, client satisfaction and outstanding results. Everything we say is evidence-based and is backed up by tons of reviews on Google and Facebook, and heaps of video testimonials. Marketing Sweet is a company committed to small to medium-sized businesses, offering high-end service without the big price tag. We work in all areas online to grow sales including your Website, Landing pages, SEO, AdWords, Social Media, Photography and Videography because we believe it should all be integrated. Our key is having everything you need all under one roof, so it is completely seamless, offering more control and providing better measurable results, that’s the Marketing Sweet way.

Where do I start with cleaning my Adwords Adelaide Account

As much as we all hate cleaning, it needs to be done every once in a while, even for your Google Adwords Adelaide account! Cleaning your account presents a great chance to reassess and make considerations of the changes that need to be made. If we don’t clean up every now and then, your Adwords account will be cluttered and become too much. Additional work will need to be put in to ‘step over’ the clutter we’ve made.

Get ready to feel clean and new again, as we’ve compiled three important tips to effectively to clean up your Google Adwords account.

Step 1: Consider keywords with a low search volume or Low Impressions

Adwords Adelaide

The first approach in cleaning your Adwords Adelaide account is to get rid of those keywords that present low impressions or as Google states ‘low search volume’ (LSV) and have proven to be ineffective in outcome. Google classifies these words as having minimal or no search volume, and annoyingly these terms can be sitting in your account wasting space and causing headaches.

The problem is that these keywords may get in the way of filtering and accurately identifying optimisation opportunities. Don’t hoard your keywords, trying to keep them alive, with the glimpse of hope that it will one day will burst traffic to your website. It’s best to avoid and neglect the reoccurrence of these keywords. My recommendations suggest:

LSV

  • Filter for Low Search Volume keywords over the past 12 months or so
  • Identify keywords that have very few or 0 impressions
  • Remove these keywords that fall into this class

Low impressions

  • Apply a new filter for all keywords with less than 25 impressions over the past 12 months
  • Remove these Keywords that fall into this class

Step 2: Lacking Ad Groups

Focus on changing or even removing Ad Groups that serve low purpose to your campaign. If they lack impressions and are taking up space, it maybe time to reconsider. Before moving further, please ask yourself these questions:

  • Are there paused ads that appear in your campaign? Why are they paused?
  • Does your ad group lack impressions and targeting? LSV keywords present?
  • Does your ad groups ads attract traffic? Are they contributing to your campaign?

After asking yourself these questions, consider if your ad group is wasting space or getting the results that your campaign needs to move forward.

Adwords Adelaide

Step 3: Unused Labels

Adwords Adelaide

Last step is quite simple and easy, consider assembling your labelling system. Rather than spending all your time picking through your labels next time you run an ad analysis, it may be best to get rid of the inactive or unneeded labels.

Go through and investigate whether the labels are still being used, and immediately remove all labels that are not assigned to anything. Better to have a concise and nicely arranged account that will make its access easier for you.

Use these tips and you will successfully clean out your Adwords account, which will allow you to make better decisions and help improve your adwords performance.

I would like to thank Victoria Spall who provided a remarkable article and inspired my written piece. Find the link here: https://browsermedia.agency/blog/spring-clean-your-adwords-account/

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