Competitor Analysis
Do you want a look behind the scenes to see what your competitors are doing? Our team at Marketing Sweet can uncover Website and SEO opportunities that will transform your business. With our Competitor Analysis service, we can assess competitor strategies and monitor performance. Through the use of data via SEMRush, we can identify what needs to be done to boost your presence, brand and conversions in comparison to your direct competition.
The Process
1. Plan To Succeed
Just like anything you do in life, you need to plan and prepare what you are going to do and how you are going to achieve it. The same goes with your website. To do this you need to understand the market space, industry and where you sit within that realm of your competitors to best understand what needs to be done. This is why our Research Team will take the steps to ensure we have a detailed understanding from the beginning.
2. Understanding Your Competitors
Looking at your competitors will enable us as a team to discover what they are doing and how we can do it better. There are a range of benefits of conducting a competitor analysis including fine-tuning your unique selling points, identifying gaps and uncovering trends. It is important that the website is tailored to the user as they have the power to make the buying decision.
3. Formulating A Strategy
From the very early stages, we will work collaboratively with you to formulate a research-driven strategy that is based around science. We understand it can be overwhelming, therefore we ensure you meet with a member of our Research Team who will point out all the relevant information concerning you and your business.
4. Acknowledging SEO
Just like a website, you can also use competitor analysis for Search Engine Optimisation (SEO). If you want to understand what SEO can do for your business we can also discuss this with you. By notifying the keywords you want to target, we can optimise your website’s content and structure to boost your performance on Google.