Digital Marketing Brisbane

Did you know what Google generates over 3.5 billion searches per day? Many of these searches being consumers looking to purchase products, services, or browsing for information relative to their needs. With almost half of product searches beginning on Google, our digital marketing consultant Brisbane team know search engines have never been more important for your business.

Social media can act as a digital billboard for your consumers and can be better aligned with generating brand awareness rather than generating website traffic. Website traffic is what Google was built for and is a large reason why it generates a significantly larger amount.

Search Engines additionally generate more traffic largely due to the ease of use when looking for information. Rather than stumbling on a social media advertisement or noticing a post from your favourite brand and visiting their website, a user typically has intent when looking for your product or service. This, therefore, results in more traffic and typically a higher number of conversions for your business. By better utilisng search engines through SEO, you are able to use a powerful type of online marketing Brisbane businesses can capitalise on.

Search engine users often research before making a purchase, enquiry, or visit to your location. Although social media can be powerful if utilised correctly, it is certainly more beneficial to use this in conjunction with search engines. Both Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) can assist you to be placed Infront of a customer when they are making a purchase decision. This high intent traffic is extremely valuable and can deliver substantially more in comparison to social media in terms of return on investment. They can additionally give the advantage of being able to better understand a buyer’s journey. This ensures that you’re able to understand what they’re searching for and supply them with the relevant information to assist them in making a purchase decision, either now or in the future. So, contact our experienced marketing company Brisbane, and capitalise on the opportunity that search engines present to your business.

Yoast is a very important WordPress plugin that we use to benefit your digital marketing Brisbane and SEO campaigns. To rank higher than your competitors, your website needs to outperform theirs to ensure customers choose you. As an expert digital marketing agency Brisbane, we want to help you get ahead and stay ahead of your competition, allowing you to see results from your digital marketing strategy.

The plugin is full of features that we use, designed to help visitors get the most out of your website. We use Yoast for our monthly maintenance tasks to change our clients’ meta titles and descriptions, ensuring your content remains relevant to Google. Your meta description essentially acts as an organic ad text as Google shows us a small summary of what the webpage will be about. Due to this, it is important to create a compelling meta description that interests people to click on your business’s website. By doing so, this will allow more people to see your page, overall increasing the traffic to your website. We make sure that the text is correct in length, not being too long or too short to satisfy SEO.

Two of the important metrics that our digital marketing agency Brisbane team looks at in Yoast is both the analysis of SEO and readability. Presented in a traffic light system of green, yellow and red, Yoast will assess the SEO content on the page regarding how easy it is to read and how SEO friendly it is. Based on the result Yoast will provide recommendations to improve the content.

The readability analysis is also another important aspect of Yoast which provides us with an insight in terms of whether the content can be understood by both humans and search engines. This is a very important part of the process if you want readers to stay on your website and comprehend what you are writing about. Therefore, by contacting our digital marketing consultant Brisbane, we will direct you to create content which is both readable for search engines and humans alike. 

When consumers have the option to choose from a big pool of websites, they always prefer the one that is fast, reliable, and easy to use. User-friendliness, therefore, is vital to the success of any business running online and the success of your online marketing Brisbane. But how is this user-friendliness achieved? By making the whole experience as convenient as possible for the website traffic.

Google has already played its role by making its search results relevant and of top quality. Once a business manages to get its website in the top rankings, the next step is to make the website a comfortable and convenient place to navigate for the visitor.

For someone who is sitting on their couch browsing through the internet for products and services, a complicated website can be a hassle. People prioritise convenience, and if your website is difficult to navigate, then chances are they will abandon it.

The best way to avoid this is by making website navigation as easy as possible. Make sure the web pages are not filled with unnecessary information, blocking what’s important. More importantly, make purchasing a seamless experience by keeping the number of steps less, for instance, by making the checkout process as short as possible instead of taking the consumer from one page to another and to another.

The easier it is to buy from a website, the more you can sell. Use your digital marketing Brisbane techniques to offer a user-friendly experience by guiding the consumer through every step. Make all web pages readily available. Make sure everything is compact, yet the important information is easily visible.

As an experienced marketing company Brisbane, we know that what most businesses do wrong is add excessive information, which reduces the visibility of important stuff. If you have the right content and instructions to move forward, you can make people love the website experience. This can potentially increase sales, even if your product has solid competition.

A single review may not seem much, but having it on the largest search engine in the world can be the difference between your success and failure. This is why Google reviews are also considered a part of digital marketing Brisbane, as a single good review can convince another potential customer to buy from you. To top it all, the website on Google’s search engine makes it mandatory for every business to focus on their Google reviews.

Helps SEO And Visibility

Among other factors that Google considers for SEO rankings, our digital marketing consultant Brisbane team know that Google reviews are an important one. The search engine keeps track of the ratings, and businesses with high ratings get their attention. Having good reviews is just one part. Google also takes into account your engagements with the customers on the reviews. If you’d like an example of this, see our countless 5-star Google reviews, and see why we’re the best company for online marketing Brisbane.

The Power Of Word Of Mouth

Google reviews work in the same as in the old times when someone had to purchase something; they would ask relatives and close friends for suggestions. Now instead of asking around, people make a Google search and look for reviews but other consumers. This directly impacts digital marketing as the reviews can influence their purchasing decision. Studies have shown how even one person making a  recommendation has a lot of power in convincing individuals.

Customer Engagement

Google reviews allow businesses to interact with consumers. In this way, they can understand what’s wrong with their current marketing strategies and what changes to make. But, more importantly, even if someone has left a bad review, engaging with them is appreciated and considered a good move even by Google.

Google Rules The Search Engine World

Google has the largest share of the online search engine market. Therefore, it only makes sense to focuses on reviews left on such a huge marketplace. With so many people coming in, having bad Google reviews can lead to the failure of a business. As a result, Google reviews have become one of the most vital aspects of digital marketing strategies today, and as an expert digital marketing agency Brisbane, we are aware of the power of outstanding reviews.

We love seeing our clients’ campaigns succeed, and we believe this only happens when we are giving the best service offering possible. As a customer service driven marketing company Brisbane, we strive to deliver outstanding, unrivalled customer experiences to ensure that your time with us and the results you achieve are incredible. Due to our firm focus on customer service, we communicate with you whenever you need us. We additionally touch base every month with reports and phone calls to ensure you are completely happy with our service. This allows you to discuss your campaign and you can raise any questions you may have. This also ensures that our marketing remains in line with your ever-evolving business, and we can adjust when changes occur.

Want to be the best? Work with the best! We have proven time and time again that our strategies work. Just look at our 300+ Google and Facebook reviews and you’ll see how on multiple occasions we have not only delivered results but also delivered complete customer satisfaction. As we specialise in web design, SEO and PPC, we are equipped to manage a range of your digital marketing needs, therefore in building a relationship with us, you can trust that we can do it all.

We want to understand your goals and map out a strategy to achieve them! Marketing is a vital aspect of ensuring your business’s success and nothing makes us happier than seeing our clients’ business grow. You can see how working with a customer service-focused company drives success. As we are personally invested in your positive outcomes, we will work tirelessly to ensure you achieve the results we know are possible. We have seen our clients achieve significant growth, such as a 576.47% increase in organic traffic for Extreme Outdoors and 523.78% for Giftables, so let us do the same for you!