With over 10 years of experience in Adelaide, Marketing Sweet have all of your Google advertising and Pay Per Click needs under the one roof! We strive to see small to medium size businesses succeed with the help of Google’s Pay Per Click cost model – let us explain how. Achieving a high organic rank on page one of Google is an extremely difficult feat which can often take months, and requires an in depth understanding of Google’s complex algorithms.

Google’s Pay Per Click capability gives business owners complete control over their Google advertising spend, and allows them to rise up the ranks faster than ever before! Under this model, Google does not charge users to simply display ads – rather, businesses will only pay if their ad is clicked on by a searcher, or an action is taken by clicking on the ad. Still not sure if your business needs Pay Per Click advertising? Read on!

While the process of SEO is generally more complex than AdWords, it is still imperative to seek the advice and expertise of a qualified Pay Per Click AdWords specialist – that’s where we come in. Our team of AdWords experts know Adelaide’s small business market inside-out, and they are fully equipped with the skills and know how to get you from page zero to page hero with ease! While ad spend does contribute to overall rank, there are a number of multifaceted elements that Google analyses before deciding on your final position. Our Pay Per Click whizzes will go the extra mile to gain a comprehensive understanding of your business, and learn exactly what elements you want emphasised within your Google ads. They also metaphorically ‘crawl’ behind the eyes of your target market, and incorporate words and phrases that your consumers would be inclined to type into Google on their search for you.

Pay Per Click is utilised by companies in all industries as a means of reaching their target audience for as little as a cup of coffee a day. A Wordstream study from 2016 found that clicks on paid search listings trumped organic clicks at a ratio of 2:1 for keywords with high commercial direction, with 64.6% of searchers clicking on Google Ads when they are in the market to buy online! Google advertising is different to any other kind of marketing as it works to intersect an audience who is already in the market to buy what you’re offering! This means, the ads seen at the top of Google are generally highly relevant to what the person is actively searching for. Pay Per Click enables search engines to cater to the needs of searchers and businesses simultaneously, with the highest quality ads rewarded with prime Google position.