PPC Gold Coast

Alongside Google Ads, organic search results lead to the most relevant website traffic. ‘Organic’ traffic is the traffic that your website obtains when someone makes a search on Google, and ends up clicking your organic listing. Now, when we say organic, we mean the listing which has not been paid for. It is visible to the user upon searching because it has strong SEO.

However, there are other avenues of generating traffic to a website as well. In recent years, social media has become more prominent in the advertising space. While it is an effective platform for some industries, it does not carry the same weight as Google. The benefits of organic traffic still far outweighs social, with approximately 51% of all website traffic coming from organic search results. 

One important reason for this is the popularity of search engines, especially Google. Google’s massive market share in the search engine industry allows it to generate relevant, quality traffic to websites. This is because whenever someone wants to buy a product or service, they won’t go to Facebook or an influencer’s profile to search. Instead, they will resort to Google and choose from the organic or paid results – and likely one displayed on Page 1.

Where paid results on Google are achieved through high bids and ongoing investment, SEO results are achieved through hard, long-term work on your website. Google rewards businesses with Page 1 rankings when it can see the amount of effort that has gone into creating relevant, quality content for the end user. As a result, maintaining an organic result is often more sustainable over the long term than paying for top spot. 

As a result, when a business is using Google Adwords Gold Coast, it should use analytics to know which keywords are doing well organically. in this way, they can invest more in keywords that are not doing great organically and improve their SEO by investing efficiently in paid listings.

Google Adwords Gold Coast or Pay Per Click (PPC Gold Coast) is a valuable alternative or addition to Search Engine Optimisation (SEO). While SEO is – generally speaking – more sustainable for businesses long-term, Google Ads has two key advantages that cannot be undermined. First, Google Adwords allows you to produce targeted adverts to attract new clients. Not only can you tailor your ads to say exactly what you want them to – they can also lead to different areas on your website depending on where the most relevant information is located. Second, you can use Google Ads to get your website on the top of Google’s search results. While this can take time with SEO, high rankings through Google Ads can be achieved almost instantaneously. However, the content you place on your website is absolutely essential for the success of your Google Ads Gold Coast campaign.

While your ad text must be clear and engaging, your on-page content must be rich with information relevant to your target audience, and their search query. This will help to ensure that, once your website is clicked on (which costs you $), the user is inclined to stay, and hopefully complete the desired conversion. Providing relevant ad text with irrelevant on-page content is a sure way to make people ‘bounce’ off your website as quickly as they arrived. Even the small companies with a limited budget can rival the big players if their content is on-point. 

For your advert to become successful, your content must include a clear and concise landing page. You can also include other additions in your landing pages such as, customer testimonials, before and after images, and other elements that give visitors peace of mind and confidence in your website. Adding a telephone tracking number specific to your landing page will allow you to know the number of call enquiries generated from the campaign. You should also make it easy for visitors to navigate through your site. This will enable them to spend more time and explore other pages on your website.

Depending on your industry and demand, Google Adwords Gold Coast can be a low-cost advertising platform because you pay for clicks and not impressions. The practice is strategically and psychologically effective since consumers will always see you as an established and trusted business.

Site backups involve making a copy of a website and the database daily. This allows you to restore your website to a previous version if you ever need to. Completing regular site backups is a great insurance policy, to ensure that your content is safe and secure. We all know that random things can happen when it comes to the internet and websites; whether it is an accidental change made by someone within the organisation, your website is hacked, your system crashes, you have updates gone wrong, or another unforeseen event – it is never a bad time to backup your website. 

Site backups are also important if something no longer works on your website. They allow you (or your hosting provider/ web developer) to diagnose and fix the issue without running the risk of doing irreversible damage to your website.

Site backups are also important when you are running a Google Adwords campaign. When you are paying money for people to visit your site, the last thing you want them to see is a dead website, or broken elements. Having a properly backed up site will ensure that, if something does go wrong, it can quickly be restored to a previous version. If your website isn’t in peak condition when someone enters through a Google Ads Gold Coast result, you may as well kiss that lead goodbye. Having your website backed up regularly will put your mind at ease, by preparing you for the unexpected. 

Our PPC agency Gold Coast has an in-house Hosting Manager. If you have a WordPress site, we welcome you to host with us for just a small monthly fee of $35+GST. This includes a long list of technical support and inclusions, such as – yep, you guessed it – daily site backups. If there is ever an issue with your website, our Hosting Manager will be alerted immediately; likely before you even know the problem exists yourself! If you ever run into website issues, we are just one phone call away. 

Gone are the days where you accidentally make a change to your website with no going back. Our team will help to ensure your website remains online, without interrupting your Google Ads campaign!  For more information, get in touch with our Adwords consultant Gold Coast team today!

At Marketing Sweet, your PPC agency Gold Coast, we’re proud to have an in-house Research Team with Google Adwords specialisations & accreditations to provide a systematic and scientific approach to your campaign. We believe in making every decision based on facts and data. Because, we know that research is absolutely imperative to your campaign’s success. Before we create your campaign, our Adwords consultant Gold Coast will conduct thorough keyword and competitor research to make evidence-based recommendations and decisions for your Google Ads. From our first conversation, our Research Team will get to know your business to start the process of finding the perfect strategy for your campaign.

Using industry leading software such as SEMRush, our team will investigate valuable keyword and targeting opportunities to create a defined campaign with the aim of driving quality leads for your business. This research includes assessing the right location and demographical positioning, developing a strong keyword list and providing accurate budget recommendations to get the most out of your Adwords campaign. Our team will analyse the average Cost Per Click of your leading keywords, your campaign objectives and ad reach to give you everything you need to succeed. We understand that Pay Per Click (PPC) advertising can be a daunting concept for some business owners, so our Research Team was developed to make the process as easy as possible for you to understand. You can sit back and watch the results roll in knowing that your campaign was built backed by research from a team of Google Ads specialists. We understand that your business and Google trends can change regularly, and our Research team are involved throughout the process to ensure that your campaign remains relevant and up to date with your business. As an inclusive part of your campaign, our Adwords consultant Gold Coast will consistently conduct further research into new keywords and your competitors PPC Gold Coast activity and make adjustments to your campaign accordingly. 

Google Ads Gold Coast certainly isn’t a ‘set and forget’ strategy and we are always working to enhance, improve and ensure you receive long-term success with your Google AdWords campaign. Pay-per-click, or PPC Gold Coast, works as an auction, and costs vary depending on several factors. We charge our clients a monthly fee for their campaign on a no-lock-in contract. This covers all of the work we do on a daily and weekly basis to ensure your campaign gets in front of your customers when they are wanting to buy.

The overall price will depend on your industry, the location you’re wanting to target, the keywords chosen and the price your competitors are willing to pay to win business. When we make recommendations regarding the budget, we will consider these factors. This ensures you receive a campaign that will appear for your customers and outbid your competitors for attention. Some of the factors we consider are the amount of people searching the terms for your industry, the cost-per-click, and the number of clicks you’re wanting to receive per day. Once we learn about your needs and overall goals, we will better be able to articulate the costs associated for your business.

When choosing the PPC agency Gold Coast to manage your Adwords campaign, consider an agency that wants to see your business grow and succeed. Trust is everything, and as you’re ultimate team, we work hard to ensure that communication is fluid throughout the process. We are fully transparent and will not confuse you with jargon, meeting your goals and outlining what is achievable with your budget in your industry. Unlike other agencies, we boast incredible customer satisfaction, and it is at the forefront of what we do. Therefore, you can be certain that your experience with us will not only be result-driven, but unlike other PPC agencies Gold Coast, the process will be seamless.