SEO Australia

SEO is an acronym that stands for Search Engine Optimisation. ‘Search Engine’ refers to websites such as Google or Bing, where you key in your query. ‘Optimisation’ refers to the generation of content and use of other tools with an intention of making your site appear on the first Page (ideally position 1) of search engines. 

SEO helps to ensure that when a user searches for something they want or need, your business is a visible option. In order to be able to achieve results to rank better on Search Engines, you must use a reliable SEO company Australia, such as Marketing Sweet.

SEO is a tool used to help increase the amount of organic (unpaid) traffic to your website. Unlike pay-per-click advertising, such as Google Ads, SEO positions are achieved through ongoing hard and targeted work. The pay off? Free website traffic that is more likely to convert. 

Search engines analyse websites for relevant information and content. Using content, among hundreds of other factors, Google indexes a website and it’s pages based on how likely it is to satisfy a user’s search query (AKA keyword or key phrase).

An SEO friendly site is one that prioritises factors that will increase visibility on search engines. Some factors that improve site optimisation for SEO Australia include: keyword usage, meta description, meta title, back links, content readability and content length. Further, use of clear H1 tags as your headlines and URLs will help to improve your website position. All of this must be considered, while also remembering that content is king. 

Relevance is a key metric used by Google to determine just how well your website will fulfill the needs of your potential customers. For your website to appear within the first page of search results on Google, it must provide information and content that is highly relevant to the search query.

Other SEO techniques include site architecture, page structure and semantics. Our SEO expert Australia can show you just how powerful SEO is as a marketing tool. Our SEO Australia team are ready and waiting to help you take your business to the next level. 

Statistics show that 60% of online searches come from smartphones. Therefore, having a website that is only readable or looks good on a computer screen is not good enough. If you are building a new website, you must ensure that the company completing the website build for you includes mobile optimisation as part of their process. Well optimised sites should be easy to read on any phone without zooming in, have enough space for tap targets, and don’t have horizontal scrolling.

A site that has good mobile responsiveness will enhance the user experience. If page visitors have an easy time navigating, reading, or buying from your site using their smartphone, they will be more enticed to complete a conversion, recommend you to a friend, or refer to you again in the future. Our SEO experts Australia know this, and optimise for mobile when designing your website for SEO.

Google’s algorithm favours websites with good mobile responsiveness as part of its ranking process. If it is proving too difficult for consumers to use your website on a mobile device, they will quickly exit, which sends a message to Google that your website did not serve its user effectively. If consumers continually leave your website quickly caused by frustration from un-responsive design, your Bounce Rate (%) will increase. Due to this, our SEO consultants Australia know Google will penalise your rankings and work to avoid this occuring.

As you also know, people leave an ecommerce site or a check out process if they can’t order via their phone. Making your site user-friendly will not only ensure that you are ranking on the search engine; it will also make sure that you can convert and increase your revenue.

With a mobile-friendly site, you’ll also stay ahead of your competition. Apart from ranking high on search engines, people will prefer coming to your site using their smartphones or tablets because they know that they won’t require extra time or effort looking for the information or product they need. So, contact our SEO consultants Australia to discuss the optimisation of your website.

At Marketing Sweet, your SEO company Australia, it is our brand promise to be the ultimate SEO and web design company, delivering page 1 rankings and incredible, unrivalled customer service. We want every client of ours to feel like part of our family. We are shifting the paradigm when it comes to customer satisfaction in our industry. As the Page 1 People, it is our job to get your website ranking on Page 1 of Google, while also offering an experience like no other.

When you think about customer satisfaction, think Marketing Sweet. We continually strive to provide the highest level of customer service, implementing marketing strategies and a smooth process for you and your business. Our friendly SEO services Australia team will work collaboratively with you to achieve optimal results for your SEO campaign, taking the time to explain each step of the process with you. As we guide you through the process of your SEO Australia campaign, we will always ensure that we are completely transparent and honest with you at all times.

We have a scientific approach to everything that we do. We research a range of metrics including page speed, website health, internal linking and various site audits to increase the performance of your website as per Google’s requirements. With over 300+ reviews from our clients, you can be sure you are in the right place. We will implement a strategy that works based on our years of experience achieving page 1 rankings for ourselves and our clients.

We offer no lock-in contracts, so you can have complete confidence in knowing that what we do really works. Our SEO expert Australia designed a process is created for success; we believe in dedicating considerable time to research and competitor analysis before even planning your campaign, so when the time comes, we know exactly what we need to do.

Our SEO consultants Australia will educate you around the fact that SEO is a long-term strategy. Unlike other digital marketing methods that can achieve results overnight based on the spend attributed to them, SEO requires constant and consistent work over time to achieve lasting, effective results. Due to the nature of SEO, there is an ongoing cost associated to ensure the campaign can continually grow and evolve in line with Google’s ever-changing algorithm.

It is Google’s job to provide its users with useful, high-quality content to satisfy their search queries. The more Google learns from its users over time, the more it must change and mould to ensure it is maintaining it’s reputation as a reliable source of information. With several major updates made to Google’s algorithm every single year, it is the role of your SEO company Australia to monitor new requirements and adjust your website’s SEO strategy accordingly.

The end goal of any SEO campaign is to achieve Page 1 rankings for search terms that we know generate quality search volume. Search volume will ultimately result in more people see, clicking on, and converting through your website. The beauty of SEO services Australia is that the Page 1 rankings are earned through a lot of hard work. Once you achieve an organic listing on Google, the clicks that you obtain are 100% free. Your website has made it to Page 1 because it has answered the needs of your consumers.

Revising existing content, publishing new content and making changes to on-page and off-page elements are just some of the things that need to be done on an ongoing basis to prove to Google that your website is the best source of information for the search terms you are targeting.