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Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Domain Authority is calculated by evaluating multiple factors, including linking root domains and a number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time.
Source: Click here to read more about DA
Page Authority (PA) is a score developed by Moz that gives suggestions on how well a certain page will rank on SERP. Similar to Domain Authority rate, this score ranges from 1 to 100. To calculate the data from Mozscape web index is taken. PA checker uses a machine learning model to identify the algorithm that shows the best correlation within SERP’s rankings.
Source: Click here to read more about PA
As the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe. Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term’s competitiveness and overall volume. This data is often contextualized within specific timeframes to allow SEOs and marketers to see how certain keywords drive traffic over time.
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
Page Building or Landing Pages is when you use a keyword landing page URLs to take people to pages on your website related to particular keywords. For example, if you have the keyword “paris tee shirt,” you could define a keyword landing page URL that sends people to the part of your website that sells Paris tee shirts.