Choosing the best online advertising company to work with is hard. However, they all promise to bring results no matter their specific focus or field. What makes it harder is that most marketing companies have case studies and testimonials to back them up. So, how do you choose the best marketing company for your business?
While they may claim to bring the same results, each online advertising company has a brand. They all have company visions, promises and goals. Familiarising yourself with how they identify will highlight unique company traits.
What Are the 10 Best Traits of an Online Advertising Company?
Here are 10 qualities you should look for in the best online advertising companies;
1. Availability
Your online marketing company might be the best marketers in the world, but if they’re unreachable, it defeats the purpose. It can stunt your marketing goals if you struggle to get hold of the company or if they take too long to respond to emails and messages. If the online advertising company doesn’t get back to you within 24hrs, it’s time to start looking for an alternative.
2. Brand Knowledge
The online advertising company you work with should know everything about your brand. They need to know all the finer details so that they’re able to answer the value proposition for your business. The advertising company you choose needs to be able to do enough research to be able to sell your business as if it were their own.
3. Transparency
Would you trust a team member who worked behind your back and kept everything under wraps? The best online advertising company will always be transparent with their clients – keeping them in the loop. This includes sharing the latest analytical data from your campaign, regardless of positive or negative trends.
4. Accountability
Everyone makes mistakes; we’re all human. But what matters is how the advertising company reacts to dropping the ball. Do they approach it professionally – being upfront and honest about their mistakes? Or do they try to sweep it under the rug and avoid accountability?
5. Measurable Goals
Another trait that the best online advertising companies have is setting quantifiable goals. Instead of making vague promises and rough estimates, the best companies will clearly state their goals. These KPIs should align with your overall business objectives. For example, measuring your company’s Facebook following might not be the correct KPI to focus on.
6. Reviews and Feedback
It’s often put upon the client to review the advertising company’s work. However, a company that regularly reviews its work and measures its progress puts itself above the rest. They should look at quarterly performances and compare them before outlining solutions to move forward. A sign that an advertising company is confident in its work is when they push back against feedback. While they still need to consider your needs and wants, if they’re sure about a tactic or strategy, they’ll insist on that approach.
7. Tactics vs. Strategy
Betting on marketing tactics with no strategic placement won’t affect growth. For example, there’s no point in focusing on keyword analytics if it doesn’t aid your marketing campaign. Likewise, there’s no point rolling out social media tactics if your target audience doesn’t engage on social media. Don’t hesitate to ask your online advertising company questions or ask them to explain their reasoning behind the decisions being made.
8. T-Shaped Skill Set
Today, many companies focus on specialising in one industry field. However, the best online advertising company will have T-shaped skill sets. This means they have a broad knowledge of all aspects of online marketing, such as SEO, pay-per-click and web development. However, it also means they have specialised skills in a specific field. For example, a marketing company may offer a host of services such as web design and content writing, but they specialise in SEO. T-shaped skill sets give clients the best of both worlds.
9. Roadmaps
Another trait that the best online marketing companies have is the ability to create roadmaps. Roadmaps are a strategic plan that defines a marketing goal or desired outcome and includes the major milestones needed to reach it. Roadmaps are crucial in the early planning phases of your marketing campaign. If your online advertising company can’t develop a thorough roadmap, they might not have the organisation skills you’ll need.
10. Acknowledges Ownership
The best online advertising companies give credit where it’s due. They allow their clients to take full ownership of the work that’s done for them. But unfortunately, many advertising companies claim the work for themselves – such as copyright tags at the bottom of websites.
The biggest reason an advertising company wants to keep ownership of the work is to have leverage over their clients. If the client leaves, then they’ll lose their marketing progress. This is a major red flag!
Find out if a company gives ownership to their clients by visiting past client websites. It’ll soon be clear whether the company claims the work for themselves or the client has full ownership.
The Final Thought
Marketing Sweet is your top digital marketing agency that cares. We provide our clients with reliable SEO, Web Design, and Google Ads, among other services, for the enhancement of their business regardless of the industry you are in. With an incredible team of specialists, you can rest assured of exceptional customer service. At Marketing Sweet, we offer digital solutions for marketing your business, increasing your chances of succeeding. Take a look at our client portfolio to see just a fraction of our proud success stories!
Our digital marketing strategists can analyse the effectiveness of your marketing strategy and compare results with the traditional marketing methods you have relied on. Our professional team can provide an outstanding experience centred on reliability for all our clients. Our commitment is to give excellent industry knowledge, communication, and collaboration along the process. You can also have the peace of mind of a seamless process and ongoing customer support.
