The internet has transformed the advertising industry. Traditionally difficult-to-measure channels such as TV, billboards, and sponsorships are being pushed out by low-cost, trackable online channels such as social media ads, display ads, and paid search ads. This shift is helping to democratise the industry. If they have the right knowledge, ad creatives, and targeting, even the smallest brands can compete on the same platform as multinationals. To expand your business, you should start with online advertising.
A reputable digital marketing company can show you how to do just that. You’ll discover why online advertising is so effective, as well as the best online advertising channels to use and how to create an online advertising campaign from the ground up. There are numerous online advertising channels to choose from, including search engines such as Google, social media platforms, display ads, banner ads, and native ads. Online advertising is less expensive than traditional advertising mediums. As such, small businesses can gain many customers at a cost-effective rate. Online advertising is also more measurable.
Why is Advertising Important for Your Business?
Whatever the size of your company, online advertising is one of the most effective ways to build a brand, gain new customers, and increase revenue. It has many advantages over traditional forms of advertising, but advertising has four significant benefits;
1. Strong Results
Depending on the type of marketing strategy you would like to employ, whether it is SEO or pay-per-click, digital marketing strategies have a way of producing quicker results. This is critical because optimising PPC campaigns can double or even triple your ROI. These forms of marketing also attract customers who are genuinely interested in your brand and will prove to be long-term customers.
2. Better Targeting
Forget broad, mass-market advertisements that seek to please everyone. Online advertising allows you to drill down into your target market and ensure that every coin of your budget is spent on them. That is the targeting that traditional advertising will never be able to compete with.
Most online advertising channels provide granular targeting, allowing you to target a specific segment of their audience. Facebook allows you to tailor your target audience based on various factors such as location, age, gender, and education. As a result, you won’t waste your advertising money on people who aren’t interested in your product. You can easily target them if you have strong buyer personas. Even if you don’t have buyer personas, granular targeting simplifies identifying profitable segments of a large audience.
3. Cost-Effective
You will not have to pay millions of dollars in advertising fees to reach out to specific audiences. Unlike traditional advertising, where a 30-second TV commercial can cost more than $100,000, the cost of online advertising is extremely low. You can also reduce the cost of your online advertising. The vast majority of online advertising platforms will allow you to set a limit on your total and budget so that you don’t blow everything all at once.
4. Loads of data
The disadvantage of traditional forms of advertising such as print, television, or radio is that it is difficult to determine how well your campaign performed. That isn’t the case with online and digital advertising, where most channels show you exactly how well your ads performed.
Online advertising channels will typically show how many people saw and clicked on your ad, how many sales it generated, and many other metrics. This information is priceless. For starters, it allows you to calculate ROI to determine whether your online advertising is producing a profit. Second, you can use that data to optimise your campaigns and increase their profitability. You can use it to determine why your ad performed well or poorly and what you can change to improve.
The Bottom Line
Starting your first online advertising campaign is only the beginning. After you’ve run a few campaigns, you can start experimenting with advanced strategies to boost your results. Numerous keyword research tools are available that can assist you in improving your campaigns by providing access to high-quality keyword data. This is useful to ensure that your Google PPC campaign targets every relevant high-value keyword. Check out our client portfolio to learn more about what we have done for our incredible clients!
You don’t need to spend money on anything other than your budget to see results from online advertising. Almost every channel we offer has marketing tools that can improve your campaign and help you generate even more ROI.
As one of the best online advertising companies, Marketing Sweet can help you with;
- Increasing site visits
- Increasing visibility
- Maximising conversions
- Meeting a target
