SEO Canberra

Keywords are words or phrases that are typed into a search engine, such as Google, to help a user find a particular piece of information. For example, if I live in Canberra and need an emergency plumber in the middle of the night, I am likely going to type in the keywords ‘emergency plumber Canberra’, or ‘24/7 plumber Canberra’. Understanding which keywords your customers type into Google to find you or your competitors is imperative to your success, however, our SEO expert Canberra will assist you with this. 

Interestingly, many business owners think they know what their customers are typing in to find their website. It isn’t until we show them real-world data using software such as SEMrush, that they learn exactly what search terms are likely to generate more business for them.  

The importance of carefully selecting your keywords should not be underestimated. Once identified, they can be used within your website content and blog posts to ensure your website is deemed highly relevant to the end user by Google. Carefully curated and constructed content containing keywords is always going to outperform generic information. With this said, it is important that your SEO Canberra content is readable, and the information you are providing is genuinely useful for the reader. Many businesses make the mistake of producing keyword dense content that’s pure purpose is to satisfy Google’s algorithm. However, as it is Google’s job to serve its users the most useful results, the prime focus should really be on the end consumer.   

Rather than merely driving quantity traffic to your site, keywords can help to drive quality traffic. Whenever a user feels that their query is being answered within the content, the time on site increases. This ultimately leads to increased conversions.

Enhancing user experience should be one of your main goals when creating a website. One thing that a web designer must consider when building your website is good navigation. Effective navigation ensures that the consumer can easily find whatever they need. If what they’re looking for is too difficult to locate, they will inevitably leave and go to another site. At Marketing Sweet, our Web Designers & SEO expert Canberra understand this.

Nowadays, most websites have navigation at the top of the page (like the one on our website), and at the bottom of the page (footers). These menus can be adapted into ‘hamburger’ style menus on mobile, to keep the aesthetic clean, while still being easy to locate and use. These navigations are essential for helping the user locate specific resources within the website easily.  

Good website navigation is also imperative when it comes to SEO Canberra. Poor navigation decreases the number of pages a user visits in a session. If a website user can’t find what they need quickly, they will resort back to the list of search results to find a suitable alternative. This results in the exited website recording a higher ‘Bounce rate’, which can seriously harm the website’s ranking. Decreased rankings lead to poor visibility, thus reducing the amount of traffic and potential paying customers coming through to your site. 

On the other hand, good navigation increases a website’s conversion rate. Whether you are selling products through an online store, or you’re in a service based industry that relies on calls or contact form submissions, a website with seamless navigation is much more likely to convert. People looking for products and services want to see quickly they you can deliver on what they need. Having excellent navigation will assist in taking them to where they need to go.  

Lastly, good navigation effects the overall design of your website. While functionality and usability are important, the website must also be engaging from a design and layout standpoint. Doing so will ultimately lead to visitors quickly becoming more engaged, which is incredibly important when considering SEO services Canberra.

Our brand promise is centred around delivering the ultimate SEO and customer experience to every client. We promise ‘to be the ultimate SEO and Web Design company delivering Page 1 rankings & incredible, unrivalled customer service’. At Marketing Sweet, we are unlike any other SEO company Canberra, and pride ourselves on delivering an unparalleled customer experience. Don’t believe us? Take a look at our reviews. We are obsessed with customer service, and will always go the extra mile to stay ahead of our competitors. We collaborate daily as a team to combine our skills and provide you with exceptional service and the latest industry knowledge so that your campaign is built to succeed.

Our SEO consultants Canberra boast a fully inclusive range of skills and knowledge to provide SEO services that take care of every single element of strategy and implementation. To build your campaign with the highest opportunity for success, our Web Designers & SEO consultants Canberra combine strategies to transform your website into a lead generating and sales machine. We believe in being 100% transparent with our clients and will never leave you in the dark. We’re not going to sit here and say that we will help you achieve 300% growth through online leads and sales. Any marketing company who ‘promises’ that has absolutely no credibility in our books. What we will guarantee is that we won’t stop until you reach Page 1 of Google, and even then, we’ll work just as hard to keep you there.  Our job is to get you in front of the right people that are ready to buy what you’re selling. At Marketing Sweet, an expert SEO company Canberra, we promise to always provide you with value that exceeds your expectations and put in the work daily to make sure that you dominate Google’s search rankings and receive long-term results for your business.

At Marketing Sweet, we are a team passionate about seeing your business succeed and grow through high-quality SEO Canberra. To give you an idea on price, most of our clients begin with an investment of between $1200 – $1500 + GST per month. However, the price of your campaign is determined using data. We must first understand the competitiveness of your industry, to confirm how much resource will be required to ensure your position on Google improves with the aim of reaching Page 1.

For example, in less competitive industries, the effort required to achieve Page 1 rankings and thus the resources applied to the campaign may be less. For highly competitive industries, an incredible amount of consistent work is required, which of course, requires more resources.

There are 649 companies nationally who provide SEO services Canberra. 3 of those are considered masters in SEO. We’re one of them.

The saying ‘you get what you pay for’ could not be more true when it comes to SEO. The fact of the matter is, what you put in to SEO is what you get out of it. It requires not only a monetary investment, but a time investment too.

We hear of people all the time being offered packages for just $300 a month that are guaranteed to get them onto Page 1 in a matter of weeks. Put bluntly, if any agency guarantees that they can rank you in a very short time frame, it is likely that the keywords they are targeting have absolutely no search volume behind them. We too could get you ranking for search terms that no one is typing, but is it going to get traffic to your website? Absolutely not. Although it takes more time and effort, it is our role as the SEO expert Canberra to get more paying customers through to your website.

SEO is always changing, therefore what worked well last month might not work this month. Trusting a reputable and reliable SEO company Canberra with your budget will ensure that we take advantage of these changes and adjust your SEO strategy accordingly.