I’m guessing you have typed in Adelaide Digital Agency into Google because you are seeking an innovative Marketing Company based in Adelaide that uses their initiative, is proactive, experienced and has the track record of delivering consistent results.

Does that sound about right?

Well, the search is over because you have found Marketing Sweet. We know how to out market our competitors and we can do the same for you! We offer everything in-house that you will need and specialise in helping small to medium sized businesses. Marketing Sweet is totally dedicated to helping clients grow sales.

Why us?

We are an incredible company driven on customer service, client satisfaction and outstanding results. Everything we say is evidence based and is backed up with tons of reviews on Google and Facebook, and heaps of video testimonials. Marketing Sweet is a company committed to small to medium sized businesses, offering high end service without the big price tag. We work on all areas online to grow sales including your Website, Landing pages, SEO, AdWords, Social Media, Photography and Videography because we believe it should all be integrated. Our key is having everything you need all under one roof, so it is completely seamless, offering more control and providing better measurable results, that’s the Marketing Sweet way.

Why you need an Adelaide Digital Agency who knows about Website Design

At my web company, our theory shows that your website is your business’s “24×7 sales person”, which will showcase your business to a potential client. It is always important to invest your time and allocate a good marketing budget to your website. Today the digital world is changing drastically, with rules changing and an Adelaide digital agency online presence becoming a critical factor for businesses.

Unless you’re a web design expert, it is best to leave it to the professionals. Hiring an Adelaide Digital Agency will help you brand your website the way you want to and make the right first impression to your users. Here are 3 of our tips and hints to apply to your current or new website, which will help execute the sales your business needs.

Ready for your new website?

Adelaide Digital Agency

Execute Strong Visuals

The visuals and look of the website will entice us and draws us in before engaging with the written content. For a strong design it is essential to use colours, icons, images and videos that work and brand your business well. Multimedia is important in building a strong user experience, as individuals prefer visual cues over text, and are likely to remember the information better.

Today websites with videos and images are very effective and possess a higher amount of time spent from their users, and a lower bounce rate. Videos are a great opportunity to interact with viewers about your business and help get your personality and brand message across.

For photos, it is best to avoid your standard ‘stock’ images for your website and make an investment into a professional photographer. A photo shoot will capture your business in action and show your business setting, which will give your viewer a view of the staff and your work life culture.

SEO Is Always Effective

Conducting SEO to your website is always effective and is crucial for your website reach. Although, it is important to have a well designed website, but ask yourself this. What’s the point if you cannot be found on Google? SEO gives your business the opportunity to rank and publicise your website on Google, by using chosen keywords that will draw traffic.

Conducting keyword research is vital in this aspect, as you need to know what pages will work, and what will draw the most traffic to your website. It’s best to use an Adelaide digital agency and websites such as SEMrush and Google analytics, which will present important data and help you pick the right keywords.

Adelaide Digital Agency
Adelaide Digital Agency

Mobile Optimisation

If your web design has not been optimized properly for mobile use or mobile users, you are bound to have many problems and leave a bad user experience. It is factors such as slow speed, terrible usability and unfriendly navigation that will drive your viewers away.

For ecommerce businesses, it is important that your website is optimised for mobile devices. With individuals shopping on mobile, it is important for your website to be user-friendly and an easy process when purchasing your product. Additionally, Google favours mobile friendly sites when it comes too organic (SEO) ranking. If your website is not optimised for mobile, it is likely that you will find it difficult to rank on Google and obtain more traffic to your website.

I would like to thank Ben Lobel who have provided a remarkable article and inspired my written piece. Find the link here:  http://smallbusiness.co.uk/five-tips-on-investing-in-the-build-and-design-of-your-website-2543475/

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