Question 1

How will an SEO company benefit my business?

Accepted Answer

Unlike traditional and other digital marketing methods, SEO is an incredibly effective long-term strategy. Not many brands can afford to run TV commercials every day of the year. It isn’t even feasible for some to maintain a Google Ads campaign. A properly planned and executed strategy by our SEO expert Adelaide will help to increase your business’s visibility and credibility online. SEO also doesn’t rely on someone having heard of your brand before as a means of finding you. Through careful keyword targeting, content structuring, and ongoing work, your business can achieve more quality website traffic thanks to your higher ranking on search engines such as Google.

Question 2

Attract new customers with SEO

Accepted Answer

SEO will help you attract customers that are much more likely to convert. Think about it: if your air conditioner conked out in the middle of summer, it is highly unlikely that you are going to wait for an ad on TV or social media to help guide you in your purchasing decision. It is much more likely for you to turn to Google, and type in something like ‘air conditioner repairs Adelaide’, or ‘split system repairs Adelaide’. Effective SEO will ensure your business is there when someone is looking to buy.

Question 3

What will an SEO Company allow you to do for your customers?

Accepted Answer

SEO will allow you to share relevant information about your business, based on the searches of your prospective customers. When you know what search terms customers are using to find you and your competitors, you can address their needs organically in your website content. Customers get to know more about what services or products you are selling, the benefits of getting these services or products from you, and why they should choose you over your competitors.

Question 4

Why is quality content so important for SEO?

Accepted Answer

The importance of quality content for SEO cannot be underestimated. In order to rank on search engines such as Google, you’ll have to optimise your content. Strategically written and formatted content will help to ensure your website is relevant to the search terms that your consumers are typing in to find businesses like yours, and your competitors. If you have quality content on your site, visitors to your website will be more inclined to stay longer. This is a big tick in Google’s books, with longer session times reflecting the quality of the website and information being conveyed. On the flip side, if your customers don’t find your website engaging, they will leave as quickly as they arrived. Measuring your website’s Bounce Rate will help to determine the quality of your website’s content, and in what areas it may need to improve to give potential paying customers a reason to stay.

Question 5

What is Yoast and how do we use it for SEO?

Accepted Answer

Yoast is a plug-in that is installed into the backend of WordPress websites, which makes it easier to assess your website pages for quality of content and technical requirements for SEO. To rank higher in search engines, you need to sit above your competitors. Therefore, your website content and structure must be better than those that offer a similar product or service to you. Yoast makes it easy to control titles and meta descriptions, as well as set targeted keywords and track how often they are used (keyword density). It ensures that you get the most out of your website and your SEO campaign. We know that content is becoming more and more favoured by Google, which is why Yoast is known for boosting the quality of your content and the overall readability of your pages. Yoast informs us on how to improve the page through a traffic light system using green, orange and red signals to easily interpret how the content reads. It provides recommendations regarding the use of transition words, use of passive voice, and the length of sentences and paragraphs in conjunction with the colour system.

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