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It is simply not enough for businesses to have a digital presence these days – small businesses must create a website Australia that is captivating, functional and interactive if they want their audience to engage and complete a desired action. The internet is saturated with poorly designed and executed websites from both a technical and content standpoint, making it near impossible to appeal to and retain interest from consumers. Luckily for you, the team at Marketing Sweet have compiled a list of tips based on our extensive experience in small business website creation, to help you assess whether or not your online presence is up to scratch! Firstly, it is important to have a plan to ensure you answer the questions and provide the information that your customers will be searching for – be sure to provide them with enough content to allow them to evaluate whether your product or service is right for them, but not so much that they are left overwhelmed.

Our next tip for small businesses looking to create a website Australia is to implement calls to action. Provide them with the content to educate themselves and solve their pain points, before directing them to links where they can access further information, such as a phone number, a special offer, or a free quote service. Thirdly, images of real people who are at the heart of your business will work to instil trust and likeability of your company before the consumer has even picked up the phone. Additionally, a ‘meet the team’ video or similar will go a long way when it comes to someone choosing your brand over another. This is an opportunity to connect with your audience on a more personal level, and let your passion for your business shine through! Navigation is arguably the most critical element when looking to create a website Australia, with consumers easily frustrated if they cannot access the information they require with minimal effort.

Business owners underestimate the importance of scrolling on the home page when they create a website Australia. Consumers are more willing to navigate down a lengthy page opposed to clicking until they find the information they need. Some material to publish on your home page includes:

• Your unfair advantages – what are the key things that set your company apart?
• Service overview – what are the key products or services you offer?
• About us – a brief introduce of who you are and what you do (to be expanded on in the About page).
• Client testimonials – word of mouth recommendations are extremely powerful, so let your customers speak to your strengths.
• Case studies – a portfolio of previous work that adds value to your claims.

All of your content must appeal to your established ‘persona’, that is, someone who makes up the characteristics of your precise target audience. Also, don’t be afraid of white space – when used effectively, it can work to guide a readers’ eye to the most critical information.