Digital Marketing Australia
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Our Brand Promise
To be the ultimate SEO & web design company delivering page 1 rankings & incredible, unrivalled customer experience
The Digital Marketing Company that Cares
Do you need help with your online marketing, but don’t know who to turn to?
It is critical that you choose a reliable company that you can trust with your SEO, Web Design, or Google Ads.
Customer service is at the heart of our business – call our incredible team today.
In recent years the attention span of internet users, in some cases, can be compared to that of a Goldfish. As expectations of fast load speed increase, so does the likelihood of users exiting your site if it doesn’t load fast enough. In July of 2018, Google introduced page load speed as a critical factor for mobiles, in addition to their requirement for fast desktop load speed for Digital Marketing Australia. This created phenomenal importance on ensuring your load speed is lightning fast. This speed additionally assists your website as it can create better rankings in Google’s results.
Site speed is directly linked to bounce rates for Online Marketing Australia. Typically, if a page is taking too long to load, a user will leave or bounce off the page and select another website instead. This is bad news for conversions for your website. If your website fails to be responsive to requests from its users not only will it rank lower, but it will also reduce the number of conversions that are made. Research has shown that a page even taking four seconds to load, increases the bounce rate by a whopping 25%. Users typically expect load times to be less than 2 seconds. Therefore, if you’re using a pay-per-click strategy and your page is taking too long to load, it can become a wasted investment. In not ensuring your pages load within the 2 second time frame a quarter of your audience leaves before they even see your brand.
Due to this, our experts monitor our campaigns and conduct regular audits to ensure your website is up to speed. Therefore, we ensure the images on your site are compressed and overall, your webpages are optimised to ensure fast loading times. As SEO & Web Design Specialists, our Digital Marketing consultant Australia considers factors such as page speed to ensure your campaign and overall digital marketing strategies are successful.
When you are designing a website with a Digital Marketing agency Australia, themes and templates are terms that you’ll hear a web designer frequently mention. Most experts end up using them interchangeably; however, both have different meanings and uses.
Themes and their uses
You’ll need to choose a theme during the initial process of building a website. Normally, all themes, especially in WordPress, come in a default appearance. They will include everything you need for the design, including the colour, headers, footers, typography, and sidebar positioning of your website. Once you download it to your dashboard, you are free to customise it to fit your brand’s identity.
Templates and their uses
Every theme you’ll find on the internet provides numerous templates for you to use. These tools determine how a page will look unlike a theme, which determines the entire structure of the site. It’s here that the web designer will edit the header, footer, and sidebars to suit your digital marketing needs.
You don’t need prior coding language to edit a template. However, if you’ll need to change it entirely, you might require some coding language which is why reaching out to a Marketing company Australia is the way to go.
Themes and templates are crucial in digital marketing
Themes and templates play a significant role, not only in providing a unique design for your website but also in ensuring that your site ranks high. Hence, when choosing, you should ensure that it has quick loading speeds.
Besides that, it’s important that you choose themes and templates that will promote your SEO efforts. They should be mobile friendly for smartphone users and easy to navigate. Web-users might end up leaving your website because they don’t have a good user experience when browsing your site. For Online Marketing Australia, contact Marketing Sweet.
SSL security/SSL certificates help encrypt all the data that flows from your computer to another. It is used by many businesses to secure client details and is also a requirement for a website to rank high on Google search results to boost your Digital Marketing Australia efforts. If you are running an e-business and visitors leave behind information such as credit card details on your website, it becomes vital to have SSL certification.
To get it, a business has to approach the relevant authorities who provide it as a certificate. Remember, for your digital marketing to pay off, it is crucial that your website is secure and trusted. Any website in the online world is prone to hacking attacks. Consumers expect to feel safe in such an uncertain medium of exchange every time they visit a site. Having SSL certification can provide this sense of security and safety that consumers look for.
SEO is a vital part of digital marketing, and it is directly affected by SSL certification. Whether you are collective sensitive information or not, users still expect you to keep their information safe. As a result, Google considers SSL certification when ranking websites for search engine results.
Moreover, if you have successfully launched a strategy with a Marketing company Australia, by putting in the effort and time, it will go to waste if your site is not trusted. The first thing any user expects to see is security on a website. If there is no security, they won’t even bother noticing what you have done for marketing and promotions.
As a result, site security is crucial for the success of any business as well as the digital marketing strategy you have in place. Without it, the progress you are making with your Digital Marketing agency Australia is going to be slow and, in some cases, nonexistent.
Our Digital Marketing consultant Australia conducts weekly reviews of our SEO and PPC campaigns looking at Google Analytics and Agency Analytics, implementing any changes that are required. While both services receive weekly account checks and monthly updates on the campaign, it differs for both SEO and PPC.
For SEO we look at how each keyword is performing on both a monthly and all-time basis to ensure everything is on track. If there is an issue, we will discuss this with the team and our SEO Scientist to formulate a strategy to best rectify the issue and discuss what is causing the problem. As a Digital Marketing agency Australia, we report on the position changes of each keyword, where they are currently ranking, the website traffic and monthly conversions for our monthly reporting process.
Regarding PPC, we assess the performance across three different platforms. This includes Agency Analytics to view the performance of the campaign overall and Google Adwords to look at it from a Campaign and Ad Group level. Opteo is used to implement recommendations such as keyword suggestions and ads that aren’t performing well. Here we will pause or remove any keywords that are underperforming or generating zero clicks.
When reporting for PPC our Digital Marketing consultant Australia will look at a range of different metrics including Click-Through-Rate (CTR) which assess how the keyword or ad is performing and the number of clicks. Conversion rate, which is the number of conversions per ad interaction and Cost-Per-Click (CPC) which is what you pay for each click on your ads. There is a range of factors that come into play when the cost is calculated. This can include the time of day and how many people are competing for the specific keyword. The better quality of the ads, the less you will end up paying per click.
Depending on the service you are after there may be ongoing costs associated. We offer a range of Digital Marketing Australia services such as SEO, PPC, and Web Design. However, we have a no-lock-in contract, therefore we’re confident that our services will work for you!
Our SEO & PPC digital marketing services have a monthly charge associated, and during your month include a significant amount of work. To first set up your SEO & PPC campaigns, our team conducts considerable competitor analysis, building a strategy that aligns with your business goals. For SEO we then ensure that your articles are written and are uploaded to your website to be crawled by Google. Following the campaign setup, we conduct weekly account checks, complete relevant monthly maintenance tasks, backlink your pages, set up guest blogging if required, and manage other technical aspects of your Online Marketing Australia. For PPC we track data including clicks, conversion rates, and other key performance indicators that are relevant to your campaign goals. Throughout each week we monitor the campaign and implement relevant Google and Opteo recommendations. In addition to this, we observe which advertisements are performing the best and adjust to make improvements ensuring optimal performance.
At the end of each month, our customer satisfaction team will send you a detailed report which offers a transparent insight into how your campaign is performing. As a part of our service, our customer satisfaction team will also call to touch base and answer any questions you may have concerning your campaign. Therefore, there are ongoing costs for SEO & PPC due to the tasks we undertake each month. However, Web Design costs are a once-off payment schedule which will be discussed with you upon enquiry with our Marketing company Australia.
Its knowng We Care About Your Business
To provide an outstanding experience, centered around reliability for all of our clients.
This starts by offering our strong industry knowledge, communication, collaboration, integrity & ongoing support.
We are also committed to being creative, generous & providing an enjoyable experience.
Above all, we care about our clients.
Our Vision is to be the most effective marketing company and to create positivity & transform lives globally. This starts by inspiring, nurturing & cultivating a positive company culture, being client-centric, and supporting charities and the community.
We are committed to improving the way marketing services are offered & increasing the accessibility of these services to all businesses.
Our Mission is to revolutionise the way marketing services are delivered, by offering the highest level of customer service to make marketing decisions & implementation easy for business owners, both locally in Australia & across the globe.
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Did You Know
We specialise in renovating
We specialise in
renovating existing websites
From outdated to spectacular, it doesn’t matter how it’s built, let us see what we can do.
From outdated to spectacular, it doesn’t matter how it’s built, let us see what we can do.
Check Out Our
Awesome SEO Results
3 Reasons Why We Are The SEO Experts
Mind Blowing Reputation
We have 100’s of reviews because our
clients love our work.
No Lock-In Contracts
You can have confidence & peace of mind
with no fixed term contracts.
We are big on communication &
keeping you in the loop.
Pay Per Click (PPC) campaigns with Incredible Results
3 Reasons Why We Are The pay per click (ppc) experts
Mind Blowing Reputation
We have 100’s of reviews because our clients love our work.
No Lock-In Contracts
You can have confidence & peace of mind with no fixed term contracts.
We are big on communication & keeping you in the loop.
3 Reasons Why We Should Be Your
Australia Digital Marketing Company
Help Establish Your
A clear mindset on where you need to go, and how to get there, will increase your chance for success.
How To Find Your
We’ll show you how to build a group of motivated buyers on your marketing platforms.
Show You What Technology
From the advertising platforms to content creation tools & reporting, we’ll step you through it all.
Why Our Australia Digital Marketing Company Could Be Perfect For You
Help choosing the right advertising platform that’s proven to grow sales
Personalised training from an industry expert on how to actually use advertising platforms like Google Ads, Facebook, Instagram, and LinkedIn
A mentor to guide you in the right direction and help create innovative marketing strategies tailored to your business & target market
Help in finding where your customers are hiding, waiting for you to sell to them
Help reducing advertising spend wastage in your marketing to increase your profit margin
Industry tips & hacks to elevate the effectiveness of their advertising ROI
How to turn data from hard-to-read numbers into a money-making tool
Wanting to lean on the experience an Australian business owner who took a business from $0 to $140m revenue
Our 4 Step Digital Marketing Australia Process
Step 1: PRELIMINARY PLANNING
Understand Your Business
Understand what your marketing problems are, and how we can help fix them
Preliminary research into your industry, target market & competitors
Step 2: Proposal
Create a preliminary plan & submit your proposal
Step 3: PREPARATION
Analyse your target market & competitors in greater depth
Provide solutions to your existing marketing problems
Develop a strategy to present
Create a comprehensive presentation
Step 4: PRESENTATION
Present data in a collaborative consultation
Present marketing ideas and strategy
Q&A session, answering your marketing-related questions
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