The journey of getting your business up and running can be a stressful one, and so can wanting a change in direction if it already exists. A logo designer usually comes into play for either of these situations…these top 6 tips will ensure you pick the perfect one!
1. Don’t rush! Ask questions
The portfolio looks amazing, the testimonials reel you in but you shouldn’t pick your logo designer solely based on these. When hiring a new employee, it’s unlikely we make the call purely based on the resume so you need to go deeper into the person they are and why they work the way they do. You should be able to ask questions that go deeper into their work ethic, as portfolio’s and testimonials only scratch the surface. Make sure they comfortable answering questions in regard to their growth and progression and how they face challenges.
2. Logo design process
Some logo designer’s jump straight into their work and begin designing as soon as you send them a request for one. To maximise the result of being a happy client with the perfect logo, they should have a logo design process intact. Do they have one at all? What is it? Can they run you through it? You’ll be put at ease knowing the designer researchers your audience, industry and company to tailor the perfect logo to you, putting you at ease.
3. Pick a logo designer who has varied design
You may have seen a logo designer’s style that you fall in love with, but do they apply that style to every logo they create? If their style is consistent across all previous work, it may not be the right one for you because the style might not apply to your business. A great logo designer is able to apply research into the logo they are creating and adapt to different business needs. If they don’t showcase different styles across the board, they most likely won’t have that flexibility.
4. Vector file format
Without getting too technical, make sure the logo designer composes the logo in a vector file format. What this means is that when the logo is resized whether super small or gigantic, there isn’t any pixelation or misshape. If the logo designercreates the logo with a bit map file, when you enlarge the logo for example, it can look like it’s still loading on a dial up internet computer. It’s a small question to ask, but it can save a whole lot of headache down the line.
5. What font did they use?
When designing a new logo font usually comes in to the equation as well. There’s lots of free cool fonts out there but sometimes the logo designer will use a font that required a paid license. If you’re unaware of this, there’s a chance of getting sued further down the line…So make sure you ask the logo designer if they have used a paid license so you can purchase it as well.
6. All shapes and sizes
After your logo design is done and dusted, chances are you’ll be using it on a variety of different platforms. The logo may be perfect for your horizontal banner on the website but how will it fit on the square shaped Facebook profile picture? Ensure that the logo designer is able to provide different layouts for different areas of your business.