I’m guessing you have typed in Logo Design Adelaide into Google because you are seeking an amazing Logo Design Adelaide company. This company you seek must understand, develop and create something that represents your true brand and identity.

Sound about right?

If yes, the search is over because you have found Marketing Sweet, Adelaide’s Number 1 Marketing Company specialising in Graphic Design. We have an incredible team of graphic designers, who are passionate and creative, ready for you!

Why us?

We are an incredible company driven on customer service, client satisfaction and outstanding results. Everything we say is evidence-based and is backed up by tons of reviews on Google and Facebook, and heaps of video testimonials. Marketing Sweet is a company committed to small to medium-sized businesses, offering high-end service without the big price tag. We work in all areas online to grow sales including your Website, Landing pages, SEO, AdWords, Social Media, Photography and Videography because we believe it should all be integrated. Our key is having everything you need all under one roof, so it is completely seamless, offering more control and providing better measurable results, that’s the Marketing Sweet way.

Follow these right steps to pursue in Logo Design Adelaide

A business’s logo is the first impression that will impact the attitude, behaviour and decision of one’s perception of its products and services. There’s a saying “the first impression is the last impression”. That is why your first impression always matters! As one glance can turn someone into a consumer or either force them to turn to your competitors. That’s why today logo design Adelaide is in high demand and has become more important than just crafting a brand’s visual identity.

Here are 4 tips that will help you design a logo that is meaningful and beautiful.

Ready for your new website?

Step 1. Be Unique

Logo Design Adelaide

Logos are visual elements that distinguish your brand from your competitors. It is very important that you have a design that stands out from the rest. It’s not about avoiding imitation, instead is about thinking ‘outside the box’ that will creatively allow your logo to be unique. It’s important that you be original and create something that you know is different from what’s already out in your market space.

Step 2. Branding

Although you need to be different, you need to design according to your intended audience, which will showcase why they should trust your brand. Make sure that logo conveys the business’s core message, product or service. Sometimes looking at what competitors are doing, will allow you to get in to the correct mind space.

You will need to be wary of becoming inspired of only aesthetics of the design rather than the deeper meaning it has. You will need to ask your self a few questions before commencing the design. What do our customers care about? What does the brand aspire to be? Does the design evoke emotion? Is the design modern and trendy?

Logo Design Adelaide

Step 3. Colour

Logo Design Adelaide

Colour is so simple, but yet so effective! This is a concept of psychology that helps improve the perception of your brands personality. Each colour that is used will invoke an emotion and affect your brands message. Every colour has an emotion attached to it. For example, blues give out a feeling of calm and trust. Reds imply action or urgency. Black represents strength and professionalism. Green signifies organic and natural. So use your colours wisely!

Step 4. Design it to last

The final concept of your logo design will need to be capable of lasting through the ages, whilst being open to small alterations along the way. An example of this is shown by the iconic brand Adidas, who made small alterations overtime to modernise their logo. Your logo needs to be able to adapt across all mediums including branding items, like business cards, brochures, letterheads, signage, mobile devices, digital and social media platforms. If you do your research and follow the right guidelines, your logo design will be successful and capable to last over time.

Logo Design Adelaide
I would like to thank Lindsay Rothfeld who have provided a remarkable article and inspired my written piece. Find the link here: https://mashable.com/2014/04/30/logo-design-tips/#47haUq0SZSqn

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