Website load time is the time taken for your website or web page to load and appear on the screen. Page loading time is vital for a website’s user experience. The faster your website page loads, the happier your visitor will be which will result in them exploring more of your content. This means that when you optimise your website load time, you will see improvements in user experience, conversion rates, and sales. With Google shifting to mobile-first indexing, remember the importance of your website’s mobile loading speed. You also know that most searchers now use their mobile phones to access the internet. As such, it is crucial to focus on your website’s mobile loading speed.

The first five seconds of your website’s load time have the highest impact on conversion rates. An average mobile web page will take around 5 seconds to load fully. Interestingly, with every extra second that your website takes to load, conversions through your website fall by 12%. Unfortunately, many web designers prioritise aesthetic over loading speed. While both are crucial, you need to ensure you are satisfying the needs of your customers first, and fast. Website loading time is also an important factor considered by Google when it comes to ranking.

If a visitor clicks on a page on your website and finds that they have to wait more than a few seconds to view the page’s content, they are likely to leave it, or ‘bounce’. You should aim for a load time of 0-4 seconds to improve your website’s conversion rate. The conversion rate of pages that load in less than one second is almost 32%. Increase the load time to over a second, and the conversion rate drops to 20%. Think about how you yourself respond to a slow loading website. Annoying, right?

In order to engage in SEO services Hobart, you of course need to have a website. If it’s your first time building a new website, you’ll probably hear the web designer mention these two terms to you. Most often, they can confuse you, especially if you don’t know what is what. However, themes and templates have different meanings and uses. 

First, a theme has a lot to do with the website’s overall design. When you are building a website – let’s say you are using a site such as WordPress – the first thing you do is select a theme for your website. The theme comes with various built-in features, including colour, the overall look of the pages, and the appearance of your background. These built-in features make the theme different from any other that you’ll find on the internet. 

You can only have one active theme on your site. Hence, if you need to change from one theme to another, you’ll have to deactivate it first then download and activate the one you want. 

On the other hand, templates will only affect the layout of a single page, rather than the entire website. These templates are downloadable in the form of a file within the theme that you choose. Hence, each page will have its own template, and you can change it to fit your specific requirements. Unlike themes, you can have as many templates on your site as you would like. In fact, a single page can have multiple templates. 

With both themes and templates, it’s possible to improve how a particular page looks, depending on what qualities you want your site or page to have.

Site backups are as important as the insurance premium you pay to cover business assets. Your website is one of the most important intangible assets that are prone to online threats. It is absolutely essential to keep it as safe and secure as possible. 

Website backups, therefore, become vital for running a successful website. Not only does it keep your data safe in an alternate location, but it also allows you to restore a previous version of your website in the event you suffer from data loss, theft, or someone takes the site down temporarily. 

Site backups are related to your website hosting. For example, at Marketing Sweet, your SEO company Hobart, we offer Managed WordPress Hosting. As part of this service, we keep backups of your website that we can easily restore should anything compromise your website. This is imperative if you are running an SEO Hobart campaign. If your website is down for a prolonged period of time, and you cannot get a hold of your hosting company to fix it, you can kiss your rankings goodbye. This is a story that we hear from clients all too often. With a Managed Hosting system, if your website ever goes down (which is much less likely using a Managed Hosting system anyway) our Hostmaster would be alerted before you even realise. They can then utilise a backup of the website while they work on fixing the bug that caused the website to crash. This will ensure your SEO Hobart campaign can continue uninterrupted.  

An incredible amount of work goes into gaining rankings through SEO, so losing them through something as simple as not having your website backed up could be absolutely devastating for you and your business.  

Website visibility on Google is essential, especially at a time when most consumers are online. In the online space, it is not about ‘who you know,’ but ‘who knows you and your brand’ that will bring business or create traffic to your site. Due to our extensive experience with SEO services Hobart, we know how powerful visibility on Google can be. Website visibility is all about making sure that your audience can easily find your website. Your findability is enhanced by different methods and channels, like social media and SEO. 

Website visibility on Google is essential for several reasons. First, it drives online traffic. Without website visibility, your site will be unfindable, meaning no or less online traffic. Improving your website visibility through SEO is a long-term and sustainable investment. It does however require a lot of hard, ongoing work, and access to SEO software and resources. This is what makes it difficult for companies to manage their SEO in-house, even with a Marketing Manager. At Marketing Sweet, we have all of the resources at our disposal needed to improve your business’ visibility on Google. 

Website visibility allows you to become findable, and this is the first step towards creating traffic. For you to be visible on Google, you must apply search engine optimisation strategies correctly. Our reliable SEO company Hobart will help your site become visible for relevant keywords even when users have not typed in your brand name. We begin with technical optimisation, such as fixing existing and potential website errors, and running load speed tests. We then move into considering your website’s content. We determine which keywords will be valuable for you to target, based on the amount of monthly search volume they acquire, and the likely purchase intent. 

Authority is another SEO pillar. If you have high-quality content and have optimised your website, start strengthening your domain. You can do this by gathering external links to your website.  The best ways to remain visible is to constantly monitor your online performance, optimise your content, and keep track of important events in the market. 

Marketing Sweet, your SEO company Hobart, utilise specialist software such as Agency Analytics, Google Search Console, & Google Analytics to measure the progress of our campaigns and SEO services Hobart. Each month we send detailed reports, which provide data in the regards to ranking improvements, traffic data, and conversion statistics. After sending your report, we call you to talk through it with you, and answer any questions you might have. This ensures that you are fully aware of what we are undertaking each month. By using the software mentioned earlier, we have a real-time holistic picture of how your campaign is performing. Each morning our SEO consultants Hobart meet with our resident Scientist and SEO expert Hobart, who together, analyse every campaign to ensure any wins are highlighted, and issues are rectified.

By utlising Google Search Console and Google Analytics, we can measure your site’s search traffic performance and fix any technical issues with your website. Google Analytics allows us to attain a deeper understanding of your customers and transform the data into results. By using such software, our SEO expert Hobart can take a deep dive into your business, attaining information and statistics to find a suitable solution to any issues that arise. By discussing your campaign with our SEO Scientist every morning following our account checks, our SEO consultants Hobart can ensure that your website moves positively towards our page one goal!

The progress for your campaign will be highly dependent on your business, the industry you operate in, and the competitiveness of your keywords chosen. For example, a keyword with higher search volumes, such as ‘SEO Hobart’, will naturally take longer to rank for in comparison to ‘SEO Kingston’. This is because the search volume (number of people searching this term or phrase on Google each month) for this keyword is higher than the more localised keyword of ‘SEO Kingston’. This is not to say you should not target keywords with significant search volume – it simply means our SEO consultants Hobart & SEO expert Hobart will need to work harder to get you there!