The next key element of small business web design is the About Us page, which is unbelievably underrated by many agencies & businesses. Think of this as your chance to emotionally entice a user to engage, and learn more about the people behind the brand. People love supporting real people; our in-house photographer & videographer will work to promote this in the most appealing way. Third, content is the absolute kind of high-quality small business web design. If your website fails to give the consumer exactly what they are looking for in terms of clear information and product or service offerings, they will pretty quickly take their business elsewhere. Keep it simple and to the point, but say enough to answer all of their burning questions. The same can be said for design – as a visual representation of your brand, take the opportunity to reflect your brand’s style while ensuring navigation remains as simple as possible.

Customer testimonies are incredibly important to small business web design, with buyers tending to trust fellow buyers before they trust a brand. Don’t be shy to highlight your positive feedback – it could just be the difference between them choosing you over a competitor. With more than 50% of all online searches generated by smartphones, it is also crucial that your small business web design is mobile compatible. This means the quality of layout and navigation should never be compromised, no matter what device a consumer is using. Which brings us to our last tip around user experience, where overall ease of use is key to website success. This involves clearly indicating what information can be found where, as well as highlighting your call to action in a bid to motivate a conversion, such as ‘Call now for a free consultation!’ or ‘20% off when you order online’. Consumers needs guidance, so do your absolute best to guide them to where you want them to go.