Information about Small Business Web Design

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If you’re searching “Small Business Web Design” you found us on Page 1 and we can do the same for you. So why not speak to the experts in this field and book a Free No-Obligation 30 Minute Session discussing how you can maximise your Website Design allowing you to convert more of your website visitors into sales. Hopefully, you love this page as much as we do!

When you need small business web design

When it comes to digital marketing, small business web design is increasingly important for many stages of the decision making process. It is generally the first port of call when people conduct research, as it allows them to quickly compare the in-market options prior to making a financial investment. In this article, we will outline the key considerations for agencies specialising in small business web design, so you know exactly what to look out for to get the best bang for your buck! First, as a small business it is likely you are competing in quite a saturated market, so it is imperative that your key points of difference are illustrated from the very first instance. At Marketing Sweet, we encourage you to think of 3 or 4 things that really set you apart to include on your home page, so we can create graphics and text that really speak to these strengths.

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More small business web design tips

The next key element of small business web design is the About Us page, which is unbelievably underrated by many agencies & businesses. Think of this as your chance to emotionally entice a user to engage, and learn more about the people behind the brand. People love supporting real people; our in-house photographer & videographer will work to promote this in the most appealing way. Third, content is the absolute kind of high-quality small business web design. If your website fails to give the consumer exactly what they are looking for in terms of clear information and product or service offerings, they will pretty quickly take their business elsewhere. Keep it simple and to the point, but say enough to answer all of their burning questions. The same can be said for design – as a visual representation of your brand, take the opportunity to reflect your brand’s style while ensuring navigation remains as simple as possible.

Some final small business web design tips

Customer testimonies are incredibly important to small business web design, with buyers tending to trust fellow buyers before they trust a brand. Don’t be shy to highlight your positive feedback – it could just be the difference between them choosing you over a competitor. With more than 50% of all online searches generated by smartphones, it is also crucial that your small business web design is mobile compatible. This means the quality of layout and navigation should never be compromised, no matter what device a consumer is using. Which brings us to our last tip around user experience, where overall ease of use is key to website success. This involves clearly indicating what information can be found where, as well as highlighting your call to action in a bid to motivate a conversion, such as ‘Call now for a free consultation!’ or ‘20% off when you order online’. Consumers needs guidance, so do your absolute best to guide them to where you want them to go.