Web Design Hobart is the process of planning, designing, and building a website that, once live, will be available to internet users. Web design is much more than just aesthetics. It must consider overall user experience, functionality, and industry metrics to ensure the best chance of success on search engines like Google.

The ever-increasing sophistication of Google has made the job of web designing much more complex. Quality Website Design Hobart, like that offered by Marketing Sweet, takes a much more scientific approach to other web design companies Hobart. As our brand promise states: “To be the ultimate SEO & web design company delivering page 1 rankings & incredible, unrivalled customer experience”. Thus, search engine optimisation (SEO) is what drives our web design.

While SEO was once based around satisfying Google first, customers second in order to rank, this is no longer the case. Google has become so advanced at ensuring it can provide the absolute best results for its users. So, when you focus around satisfying the consumer first through your web design, you ultimately satisfy Google as well.

There are so many factors that contribute to incredible web design, with some of these being:

User Experience: How enjoyable and easy is your website to navigate? What design elements have you considered to enhance the browsing experience?

Content & Keywords: Have you constructed your messaging and content around what people are actually typing into Google to find businesses like yours? Have you defined your key selling points to ensure you are clearly conveying the best parts of your business?

Calls to Action: Have you made it clear what action you want users to take, and how you want them to take it?

Mobile Responsiveness: Does your website look just as impressive on mobile and tablets as it does on desktop?

With these being just a few of many considerations when it comes to incredible web design, you need the experts on your side. Get in touch with the team at Marketing Sweet today to chat with our Web Designer Hobart.

Google Analytics is an extremely powerful digital marketing tool that allows us to get to know your customers by analysing data from your website in a single location. Through using this tool, we can see an overall picture of your website traffic and take a deep dive into the information that Google can supply. By using Google Analytics, we can analyse your performance insights and generate results by designing the right navigation for potential customers who visit your website with the intent to purchase your goods or services.

Through Google Analytics, we can access key information including visitor navigation channels and demographic data which can then be utilised within the Web Design Hobart process. This analysis can provide answers to the questions you may have been wondering about your client base and even provide proactive insights into their behaviours and navigation. By utilising Google Analytics, we are better able to understand user conversion, routing, and customer acquisition to incorporate features into your website that promote action in your customers and therefore generate sales. Best of all, all results are in real-time so not only are we able to access where the website currently stands, but we can consider the goals you’re wanting to achieve and whether our web design is efficiently meeting the relevant goals and otherwise strategizing effectively for improvement.

Throughout the Web Design process, our team focus on ensuring your web design promotes action, such as a purchase, from your consumers. We design each website with functionality, user experience, optimisation, and driving action at the forefront of our thinking. Therefore, our Website Design Hobart process will make sure to focus on ensuring that your website is built to generate results. With real-time competitive insights and conversion tracking, we can design a website that outperforms your closest competition.

SSL certificates facilitate encrypted interaction between web servers and web browsers. Individuals and businesses worldwide use it to reduce the potential of hackers stealing or tampering with sensitive information such as emails, passwords, IDs, credit card information, and usernames; to name a few. Concisely, SSL enables private communication between the two intended parties. 

When it comes to Website Design Hobart, SSL has several advantages. They include: 

Better SEO performance: SSL plays a role in improving your website’s rankings on search engine results pages (SERPs). If your website starts with a https:// URL, it will rank higher than those without safe connections. While it is just one of Google’s many considerations, it certainly provides you with an edge over an insecure website.

Gaining your website visitors’ trust: After installing an SSL certificate, your website will have a green padlock right before your web address. This green padlock indicates your site is secure. Internet users tend to trust encrypted websites more because such sites assure them of their safety. Thus, they’re more confident their personal information is sent and stored safely. This trust leads to an increased rate of conversion, whether it be in the number of contact form submissions, or on-site purchases.

Authenticating your identity: SSL helps internet users access your actual site. When you want to encrypt your website, the Certificate Authority (CA) will subject you to a validation process. CA verifies your identity plus that of your organisation based on the kind of certificate you want. After proving your identity, your site will have trust indicators that showcase your integrity and reputation, which again, increases trust with website users.

For more information about SSL certificate and site security, contact Marketing Sweet today! Customer Satisfaction team, Hosting Manager and Website Designer Hobart are more than happy to help.

Your website is often the first point of contact for potential customers, so is responsible for providing an outstanding first impression. Website credibility is all about designing your website in a way that communicates your capabilities, and highlights your key value-adding characteristics; something we do as one of the leading Web Design companies Hobart.

Businesses with credible websites hold a competitive advantage over those without. Even if you think you get most of your work through referrals, we know that 90% of people will conduct their own due diligence before making a call or online purchase. The most trustworthy friend might recommend you, but if your website does not properly showcase your capabilities, they will likely look elsewhere.

Some key considerations for building website credibility include:

Security: Most people will only trust your website if it is secure. With technology becoming increasingly sophisticated, as does the risk to your online assets. If you are asking people to make a purchase through your online store, or complete a contact form with their details, then you better make sure that information is safe. Our Web Designer Hobart can assist you with this.

Design & Content: Your website’s layout and content is essential, and should go hand in hand. Not only will it help to engage potential customers and increase conversions, but will also help to showcase who you are and what you do best. For example, if you’re a custom home builder that constructs award-winning homes, our Website Designer Hobart can support this with portfolio items that will help to bolster down your credibility.

Reputation: As your business grows, so will your reputation. To ensure it is a positive one, you must prioritise gaining customer reviews after every sale, or at the completion of every project. You can say you are the best at what you do all day long. However, the reality is, people trust people more than they trust businesses. You should also include any awards and licences on your website, as key indicators of a business’ quality and credibility which our team and Web Designer Hobart can help breakdown for you.

We know how important it is for you to be aware of what is occurring with your web design project. With so many moving parts, we have created a process that guarantees we are both on the same page for the entire journey.

Your dedicated Client Relationship Representative (CRR) will be responsible for ensuring you are always kept up to date. In your very first meeting with us, you will be presented with your payment schedule. This schedule divides your website into progress payments. This clearly shows how every meeting is attached to an invoice, so you will never receive an invoice out of the blue.

Our Web Design Hobart projects are typically divided into the following stages, with a dollar figure attached to each stage. These stages can however change depending on the nature of the project. For example, an eCommerce project will come with more stages due to the increased complexities of the project.

Stage 1: Commencement payment – where we require only a 10% deposit to get your web design project started.

Stage 2: Research & Wireframe – where we spend a significant amount of time researching your competitors and constructing your website wireframe, before presenting this for your approval.

Stage 3: Website Built & Presented 1^st Draft – the most exciting stage when your website comes to life on a screen! We welcome feedback and ideas during this meeting with our Website Designer Hobart to implement as part of your first round of changes.

Stage 4: 1^st Round of Changes – before this meeting we will have completed all of the notes from the Build meeting and uploaded any additional content received from you.

Stage 5: 2^nd Round of Changes – before this meeting, we will have completed all of the notes from the 1^st Round of Changes meeting, and uploaded any additional content received from you.

Stage 6: Last Round of Changes – to ensure everything is absolutely perfect prior to going live!

Stage 7: Training (Complimentary) – where we show you the ins and outs of WordPress so you can make ongoing changes autonomously. However, we are always here should you need extra support at any time!

Web design is a collaborative process. As one of the leading Web Design companies Hobart, we are experts at what we do, but appreciate that no one knows your business like you do.