Today it is essential for businesses to employ strong web design services to get ahead in the thriving market. Creating a user friendly and responsive website will only increase your leads and conversions for your bottom line. Consumers are likely to presume their interaction with your website to the end experience with your goods and services, hence it is very important to get your website perfect! It is very easy to get caught up with important and never-ending tasks that may come with a new business or an established company. The decline of businesses online sales and conversion rate, is a result from losing track or forgetting about the importance of your website. Here are three easy tips to help improve your websites design and increase your business sales.
Today, adjusting you’re web design to mobile devices have become a vital part for online and e-commerce businesses. E-commerce has become a dominant platform that has overtaken today’s retail stores. It is common to see many businesses overlook the importance of tailoring their website design to our very own mobile devices. Online sales from mobile phones accounted for 35 per cent of all e-commerce sales in 2017, which is expected to only increase in the future. That’s why for any E-commerce business, it is essential to cater the perfect online shopping destination and engage a positive user experience. You need to consider features that will cater for your audience and create the best experience for all mobile devices. Features such as a prominent search bar, an easy to find cart and fast-loading speed will create a better end user experience for your consumers.
Featuring multimedia will build a strong user experience, as individuals prefer visual cues over text, and are likely to remember the information better. Websites that present strong images and videos will possess a higher amount of time spent from their users and a lower bounce rate. Although videos are sometimes considered as time consuming and an unnecessary expense to business owners, it is one of the better ways to help your that can help your business give finer detail to your audience, about your product and services. So think long term and create a video that will work to your advantage. High-resolution images, custom icons and animations can be implemented to your website design to represent your brand image. When creating a website design, its important to employ prominent calls to action, which tells your consumers what to do on certain pages. These don’t need to be sales based; it can be to promote your blogs, newsletters and social media accounts, which can eventually lead to higher brand recognition and sales, down the track.
It is important to freshen up your websites design and ensure it is functional across all platforms. A good website must be visually appealing and talk to your target audience. If you follow these simple steps, you’ll be on track to improve your current website and boost your bottom line.