The problem we see with businesses today converting their leads, is that no effort or emphasis is placed on their website design in their marketing strategy, web designers Adelaide will point you in the right direction. The design elements of a web page, heavily influences the trust and brand image it opposes on its visitors. These expert tips are here to help you and your business incorporate a good website design to convert your visitors to potential consumers.
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Aesthetic
This is such a simple concept that many websites fail to apply. In terms of today’s online marketing, people do judge a book by its cover. Users are most likely to equate their experience on your website to the experiences they are likely to have with you in person.
Our saying is that your website is your “24×7 salesperson” and that is why your first impression always matters! As one glance can turn someone into a consumer, or either forces them to click away to your competitors. If it’s not pleasing to the consumer’s eye, visitors will not think much of your brand’s professionalism, which will fail to build trust and credibility and lead to a lower conversion rate.
Mobile optimisation
Today a majority of searches are done on mobile devices rather than on desktops. If your web design has not been optimized for mobile use or mobile users, you are bound to have many problems including:
- Slow Speed
- Terrible usability
- Unfriendly navigation
Google looks favourably on mobile friendly sites when it comes too organic (SEO) ranking. If your website is not optimised for mobile, it is likely that you will find it difficult to increase your ranking on Google, let alone being on page 1. If your website is mobile optimised you will reap more benefits, which include:
- Increasing conversions & leads
- Reduce bounce rates
- User friendly
User Experience
Another simple step that many businesses fail to apply to their web design! If individuals find it difficult to navigate on your website, there is a good chance they’ll move on to one of your competitors.
Here are the factors to consider
Typography: Stick to simple and clean fonts that are easy and pleasing to read. Don’t use too many different fonts to make the website look messy, you need to keep it consistent.
Remember to provide spaces for your text, so it’s broken up and provides text using different headers and bullet points. Avoid the use of large amounts of text to make it easier for your users to read.
Contrast: Make sure you use proper color combinations that are not an eye sore; like luminous colors. Do not shy away from using plenty of white space with a dark color for text. Remember, less is more! For example, making Call To Actions (CTA) more prominent while the standard information on white (or light shaded) backgrounds.
Visuals: Multimedia will build a strong user experience, as individuals prefer visual cues over text, and are likely to remember the information better. Websites that present strong images and videos will possess a higher amount of time spent from their users, and a lower bounce rate.
A good website design will only increase traffic and encourage consumers to explore your services. If you do this effectively, results will show that your conversion rate and sales will only increase.
