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Marketing Sweet is Adelaide’s one stop website design company. Our experience in website design and understanding of Google’s algorithms enables us to create websites for our clients that are both high in visual impact and completely user friendly. This article aims to educate small business owners about several key elements that must be prioritised when designing a new website. First, it is imperative for a website design company to consider your target audience, and crawl behind their eyes to understand exactly what they expect and need from your website. Your design should be age-responsive, so a website that is looking to reach 18 year olds will differ considerably from one tailored to a 50+ audience. A simple way to do this is by creating a persona to ensure that everything you do is consistent. Also, due to people’s low attention span of approximately 8 seconds, it is important to simplify the content as much as possible!

Second, it is typical for a website design company to underestimate the weight of social proof for a small business. We urge our clients to source reviews and client testimonies as much as possible, as a consumer will often base their purchase decision on another consumer’s experience. Third, scrolling is the new preference, with consumers much more inclined to seamlessly move through a page without having to make strenuous attempts to click – crazy, we know! Our website design company exercises this fact; you can see it in action on our home page! Consumers are also incredibly visually driven creatures, with the ability to process images 6000 times faster than words. The images you use must support the services or products you offer, and they should be used to break up large paragraphs of text as not to overwhelm the reader. Your website design company must work hard to ensure your consumers are engaged from the very first instance.

As a professional website design company, we make it our mission to stay up to date with the latest online trends to give all of our clients the best experience possible. One of these new trends is the rise of video production. As the most engaging form of content, videos are an excellent way of keeping your audience on your website for longer, with minimal mental effort needed from them. Being able to personalise your video to reflect your beliefs and business philosophy is also an effective way of building trust before they have even had a chance to pick up the phone! At Marketing Sweet, we are fortunate enough to have our very own in-house videographer who can take care of the entire process for you. Our final tip is about complementary website advertising, with AdWords and SEO playing vital roles in the visibility and thus popularity of your website.

Marketing Sweet knows what it takes to create an ideally designed website. With unrivalled experience as a website design company servicing small to medium sized businesses in Adelaide and interstate, it is clear to see what makes our products and strategies so successful.