Website design tips from 2018

As of 2018, Google started rewarding businesses whose website design caters to mobile, with effective usability required now more than ever on handheld devices. Navigation is also an imperative part of website design, with readers inevitably becoming frustrated if they cannot easily find the information they need. Mockplus state that ‘a user should be able to get the information he/she needs in 3 clicks, starting from the homepage’, which will only be achieved if your offerings are easy to see! Interactive material can add a whole new element of engagement to your website. Whether it be in the form of animated graphics, or a personalised video about your business – which our in-house videographer can happily take care of –the more interactive your website is, the more enjoyable the consumer’s experience will be! It is also important to keep things simple, with consumers easily overwhelmed by complex layouts, designs and functions.

Content is king when it comes to website design, with valuable visual and written material imperative to the purchase process, to convey information and motivate a conversion! Our in-house copywriters work to appeal to consumer emotion by highlighting the valuable elements of your business, and entice a reader to seek further more information by promoting a relevant call to action. It is also believed that consumers prefer to scroll rather than click, so it is beneficial to order as much content as possible on the home page so it is all at the readers’ fingertips! Check out our home page to see what we mean. Word of mouth recommendations are still the most influential form of marketing, with consumers generally trusting their fellow consumers before they place trust a business. Thus, social proof in the form of written reviews or video testimonies is extremely valuable, and should be highlighted in a place that is easy to find!