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So We Managed to Get Your Attention in a Crowded Market, Surely That’s Impressive?

If you’re searching “Website Design” you found us on Page 1 and we can do the same for you. So why not speak to the experts in this field and book a Free No-Obligation 30 Minute Session discussing how you can maximise your Website Design allowing you to convert more of your website visitors into sales. Hopefully, you love this page as much as we do!

Why website design is crucial

As technology continues to evolve, so does the importance of ensuring your Website Design is better than your competitors! At Marketing Sweet, we have perfected our website design process to reflect what Google wants, and what all consumers need when they are scouring the internet. We have compiled a list of the most important website elements which should be at the forefront of a business’ mind when devising a digital marketing strategy; so sit back, relax and read our top tips! First, good visual design holds significant weight in the eyes of consumers, used to guide the readers’ eye to direct their focus towards key information. At Marketing Sweet, we do this by customising icons to highlight your unique value adding propositions, and through using personalised imagery of your staff, services & products. People are naturally drawn to images, so make sure you take advantage of this!

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What else you must consider

As of 2018, Google started rewarding businesses whose website design caters to mobile, with effective usability required now more than ever on handheld devices. Navigation is also an imperative part of website design, with readers inevitably becoming frustrated if they cannot easily find the information they need. Mockplus state that ‘a user should be able to get the information he/she needs in 3 clicks, starting from the homepage’, which will only be achieved if your offerings are easy to see! Interactive material can add a whole new element of engagement to your website. Whether it be in the form of animated graphics, or a personalised video about your business – which our in-house videographer can happily take care of –the more interactive your website is, the more enjoyable the consumer’s experience will be! It is also important to keep things simple, with consumers easily overwhelmed by complex layouts, designs and functions.

Some final words of website design wisdom

Content is king when it comes to website design, with valuable visual and written material imperative to the purchase process, to convey information and motivate a conversion! Our in-house copywriters work to appeal to consumer emotion by highlighting the valuable elements of your business, and entice a reader to seek further more information by promoting a relevant call to action. It is also believed that consumers prefer to scroll rather than click, so it is beneficial to order as much content as possible on the home page so it is all at the readers’ fingertips! Check out our home page to see what we mean. Word of mouth recommendations are still the most influential form of marketing, with consumers generally trusting their fellow consumers before they place trust a business. Thus, social proof in the form of written reviews or video testimonies is extremely valuable, and should be highlighted in a place that is easy to find!

In summary, our top tips revolve around:

At Marketing Sweet, we have mastered the art of effective website design. Need more convincing that we know our stuff? Give us a call now!