With the exponential rise in the utilization of smartphones around the globe, it’s time that people started leveraging off the different ways to connect with their audience. While a mobile-friendly website is all about your website looking good on the mobile devices, responsiveness is more about making your website adaptable to all screens and devices. Therefore, if the site is being viewed on a desktop, a smartphone, or a tablet, the users should not feel any difference in the general appearance and usability of the site.
Whether you are starting out or a seasoned player in the field of doing online business, here are some top reasons why you should get a web design company to make your site mobile-responsive:
1. Increased Traffic from Mobile Users
Conventionally, businesses would have to create two versions of their site: one for desktop users and the other for mobile users. However, with increased viewership from other smart devices like iPads and digital notepads, two layouts just doesn’t make the cut. With responsive design, you are essentially creating a site that is ready for viewing on all devices and platforms.
2. Reduced Cost & Website Maintenance
Another major benefit of designing a mobile-responsive website is that it offers you reduced designing and maintenance costs in comparison to managing two versions of the site. This gives you time to focus on other core areas of your site or business.
3. Seamless User Experience
Unresponsive sites generally distort the overall appearance of your site on different devices like a tablet or a smartphone. While the desktop users might not have any issue in viewing or accessing your site, the same cannot be said about mobile users. If you wish to enhance the overall appearance as well as the quality of your site effortlessly, you can make use of the responsive design principle for improved results. With a clean, well-managed design for your site, you can create a seamless user experience for the site visitors.
4. Improved SEO Efforts
Responsive sites have an increased likelihood of ranking high in the Search Engine Results Pages (SERPs). The presence of high-quality content, along with a user-centric experience, can help increase the dwell time. Dwell time is effectively the amount of time that people spend on your website, which also highlights the importance of creating a simple process that ends with a clear call to action (CTA). Google recommends that you ask your chosen web design company or service provider to follow the responsive web design pattern to improve your SEO efforts across the board!