When it comes to Search Engine Marketing (SEM), SEO and AdWords are the two main components. When you are running digital marketing campaigns for your business, these components serve as the two vital tools for ensuring you have traffic engaging with your content. While they might have certain similarities, they also differ on multiple grounds. In this post, we will help you understand the major points of differences between SEO and AdWords for your marketing efforts.
1. What is Google AdWords?
If you are new to digital marketing, then you might have come across the terms like ‘PPC’, and ‘Google AdWords’,to name a couple. If you are not aware of the meaning of these terms and have no prior experience in dealing with the common marketing principles, it is suggested you seek help from a reliable SEO company for your business.
Google AdWords is a specialized advertising platform created by Google. By making use of this platform, you can position ad campaigns on page one of Google—along with other Google services like Gmail and YouTube. While using Google AdWords for your digital marketing campaign, you can choose either CPC (Cost Per Click –paying when someone clicks on the ad link) or CPM (Cost Per Thousand Impressions –when people see your ad).
2. What is SEO?
SEO –Search Engine Optimization is the series of techniques implemented by a reliable SEO company for improving the search engine rankings for your site. If you are aiming to bring the site’s link to the top of the SERPs (Search Engine Results Pages), then it is imperative for you to make sure that your site is search engine friendly. A professional SEO company can help you in doing so easily.
3. Google AdWords Vs. SEO
When you are implementing digital marketing services from a reliable SEO company, here are some of the major points of differences between Google AdWords and SEO that you should know:
- Google AdWords is meant for Google-based sites and the web portals that are making use of Google AdSense. On the other hand, SEO principles remain applicable for all available search engines, including Google, Yahoo, and Bing.
- Traffic from Google AdWords tends to be paid, while you can get the SEO-derived traffic free of cost (what we refer to as organic traffic).
- Advertisements by Google AdWords tend to appear on the top of search results on the Google search engine. Moreover, under specific conditions, you might as well get some of the fixed ad positions for your marketing campaign. However, with SEO, it is more of a long-term strategy to achieving the topmost position on the first page of the search engines.
- Google AdWords tends to be more immediate in comparison to SEO as you create advertising campaigns with AdWords almost instantly and start receiving the targeted traffic. With SEO, you would require ample time to ensure the desired traffic as well as rankings for your site.
Make the most of reliable digital marketing services from a professional SEO company.
Use these top tips to ensure the best SEO efforts for your online business!